Director, Business Development and Marketing
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Job Location:
Sacramento, CA - USA
Monthly Salary:
Not Disclosed
Posted on:
Yesterday
Vacancies:
1 Vacancy
Department:
Job Summary
UC Davis Health Rehabilitation Health Hospital
Job Title: Business Development and Marketing Director
Job Type: Full-time
Your experience matters
At UC Davis Rehab Hospital we are committed to empowering and supporting a diverse and determined workforce who can drive quality scalability and significant impact across our hospital and communities.
What we offer
Fundamental to providing great care is supporting and rewarding our addition to your base compensation this position also offers:
Comprehensive medical dental and vision plans plus flexible-spending and health- savings accounts
Competitive paid time off
Income-protection programs such as life accident critical-injury insurance short-and long-term disability and identity theft coverage
Tuition reimbursement loan assistance and 401(k) matching
Employee assistance program including mental physical and financial wellness
Professional development and growth opportunities
How youll contribute
The Director of Business Development is responsible for the planning and execution of strategic marketing admissions growth and referral development efforts for the facility. This leader directs the Clinical Liaison and Admissions teams and develops data-driven business plans to increase patient census and expand market presence.
Essential Functions
- Develop and implement a comprehensive business plan targeting census and payer mix growth updated quarterly to reflect progress and adjustments.
- Provide leadership and oversight to Clinical Liaison and Admissions teams.
- Maintain a database system for market analytics including community demand utilization trends referral patterns and competitor analysis.
- Ensure patient referrals are clinically appropriate and support families in informed admission decisions.
- Design and execute annual and as-needed marketing plans aligned with long- and short-term facility goals.
- Collaborate with managed care organizations physicians and internal leaders to develop joint business plans feasibility studies and new service line strategies.
- Serve as a liaison with referral sources case managers and managed care providers to drive revenue while maintaining a focus on quality care.
- Perform other duties as assigned.
Additional Information
- Role requires a strong background in healthcare business development leadership and data analytics.
- Frequent external engagement with referral networks physician groups and payers is expected.
Minimum Requirements
Education:
- Bachelors degree in Business Marketing or Clinical discipline required; MBA preferred.
Experience:
- Minimum five years of healthcare management experience preferred.
Certifications:
- Valid drivers license and clean driving record required.
Required Experience:
Director
Key Skills
- Business Development
- Sales Experience
- Direct Sales
- B2B Sales
- Marketing
- Sales Pipeline
- Salesforce
- Strategic Planning
- Enterprise Sales
- negotiation
- Lead Generation
- Contracts
About Company
Lifepoint Health is a leader in community-based care and driven by a mission of Making Communities Healthier. Our diversified healthcare delivery network spans 29 states and includes 63 community hospital campuses, 32 rehabilitation and behavioral health hospitals, and more than 170 a ... View more
