Overview
Leverage your transportation industry experience to inform educate and inspire Esri users and prospects in the Rail Industry. Identify craft and execute marketing campaigns that support targeted goals and objectives. As an industry specialist you will research and report on financial technological and other factors that affect the Rail market and collaborate with key internal stakeholders to help define execute and measure the Rail Industry marketing plan.
Responsibilities
- Assist Industry Managers in engaging with marketing sales products professional services international distributors education and partner teams to deliver campaign tactics successfully
- Support a regular cadence of content (such as webinars customer success stories eBooks social media blogs and more) that drives awareness demand and community
- Draw upon industry knowledge research writing and collaboration skills
- Prepare for manage logistics and personally engage in rail industry-related conferences tradeshows seminars webinars and user group meetings
- Contribute to the growth of the Rail Industry community on social media and the Esri Community
- Work collaboratively with marketing staff to create manage and execute campaign tactics including effective internal communications to meet team goals
- Track campaign progress and proactively work with internal and external customers to move activities forward
- Prepare content using rail industry knowledge research and relationships including presentations StoryMaps eBooks blogs/articles technical papers web social media press and advertising
- Research evaluate and assist efforts on strategic industry positioning and gain validation by internal and external experts
- Develop deep GIS domain expertise and be responsible for providing industry expertise to support internal requests partner engagements and customer meetings
Requirements
- 5 years of experience in a transportation discipline focused on the Rail market
- Knowledge of GIS and its application within the Rail Industry
- Excellent communication skills to include written verbal and presentation
- Highly organized self-motivated and have a strong ability to multi-task activities with shifting priorities
- Quick learner with a positive attitude
- Strong decision-making problem-resolution and creative thinking skills
- Team player with strong interpersonal skills
- Ability and willingness to travel
- Bachelors degree in planning GIS geography or public/business administration
Recommended Qualifications
#LI-MJ1
Required Experience:
IC
OverviewLeverage your transportation industry experience to inform educate and inspire Esri users and prospects in the Rail Industry. Identify craft and execute marketing campaigns that support targeted goals and objectives. As an industry specialist you will research and report on financial technol...
Overview
Leverage your transportation industry experience to inform educate and inspire Esri users and prospects in the Rail Industry. Identify craft and execute marketing campaigns that support targeted goals and objectives. As an industry specialist you will research and report on financial technological and other factors that affect the Rail market and collaborate with key internal stakeholders to help define execute and measure the Rail Industry marketing plan.
Responsibilities
- Assist Industry Managers in engaging with marketing sales products professional services international distributors education and partner teams to deliver campaign tactics successfully
- Support a regular cadence of content (such as webinars customer success stories eBooks social media blogs and more) that drives awareness demand and community
- Draw upon industry knowledge research writing and collaboration skills
- Prepare for manage logistics and personally engage in rail industry-related conferences tradeshows seminars webinars and user group meetings
- Contribute to the growth of the Rail Industry community on social media and the Esri Community
- Work collaboratively with marketing staff to create manage and execute campaign tactics including effective internal communications to meet team goals
- Track campaign progress and proactively work with internal and external customers to move activities forward
- Prepare content using rail industry knowledge research and relationships including presentations StoryMaps eBooks blogs/articles technical papers web social media press and advertising
- Research evaluate and assist efforts on strategic industry positioning and gain validation by internal and external experts
- Develop deep GIS domain expertise and be responsible for providing industry expertise to support internal requests partner engagements and customer meetings
Requirements
- 5 years of experience in a transportation discipline focused on the Rail market
- Knowledge of GIS and its application within the Rail Industry
- Excellent communication skills to include written verbal and presentation
- Highly organized self-motivated and have a strong ability to multi-task activities with shifting priorities
- Quick learner with a positive attitude
- Strong decision-making problem-resolution and creative thinking skills
- Team player with strong interpersonal skills
- Ability and willingness to travel
- Bachelors degree in planning GIS geography or public/business administration
Recommended Qualifications
#LI-MJ1
Required Experience:
IC
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