SFMC Campaign Operations Manage
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Job Location:
Monthly Salary:
Posted on:
11 hours ago
Vacancies:
1 Vacancy
Job Summary
Join us as we work to create a thriving ecosystem that delivers accessible high-quality and sustainable healthcare for all.
Join athenahealth as a Manager Campaign Operations where you will lead the strategic execution and optimization of marketing campaigns using Salesforce Marketing Cloud. This remote role is open to candidates based in India including Bangalore (Whitefield) Chennai and other remote locations across the country. You will report directly to the Marketing Senior Manager Campaign Ops playing a pivotal role in enhancing campaign effectiveness and driving customer & prospect engagement through innovative marketing technology solutions.
Team Summary
The Marketing Automation Center of Excellence team is dedicated to driving the overall experience optimization and measurement of email activations. This includes creating automated and personalized nurture journeys for all known prospects and clients engaging with athenahealth across online channels such as inbound email activations retargeting and more. The team owns the attribution model and is responsible for defining and managing lead scoring lead progression and lead journeys. They also focus on intent marketing and conversational email strategies via ABM platforms like 6Sense. Additionally the team leads A/B testing and personalization campaigns aligned with business goals and designs omni-channel customer experiences leveraging Salesforce Marketing Cloud platform components and tools. This role will expand on these responsibilities to ensure seamless campaign operations and continuous improvement in marketing effectiveness.
Essential Job Responsibilities
Support training programs and process initiatives to enhance team capabilities and campaign execution quality.
Monitor industry trends and emerging marketing technologies to recommend innovative solutions for campaign optimization.
Assist in the development of marketing reports and dashboards to track key performance indicators.
Participate in strategic planning sessions to align marketing campaigns with broader business goals.
Provide guidance and mentorship to junior team members on campaign operations and marketing technology usage.
Contribute to documentation and standardization of campaign processes and best practices.
Support ad hoc marketing projects and initiatives as needed.
Expected Education & Experience
Bachelors degree required; a degree in Marketing Business Administration or a related field (Bachelors or Masters) is preferred.
8-10 years of overall professional experience including a minimum of 6 years in marketing preferably within healthcare or technology sectors serving the US market.
Proven experience with marketing technology platforms and tools such as Salesforce Salesforce Marketing Cloud and PowerBI.
Strong organizational and project management skills with the ability to oversee multiple initiatives and training programs.
Excellent communication and interpersonal skills to engage stakeholders gather feedback and drive consensus on process improvements.
About athenahealth
Our vision: In an industry that becomes more complex by the day we stand for simplicity. We offer IT solutions and expert services that eliminate the daily hurdles preventing healthcare providers from focusing entirely on their patients powered by our vision to create a thriving ecosystem that delivers accessible high-quality and sustainable healthcare for all.
Our company culture: Our talentedemployees or athenistas as we call ourselves spark the innovation and passion needed to accomplish our vision. We are a diverse group of dreamers and do-ers with unique knowledge expertise backgrounds and perspectives. We unite as mission-driven problem-solvers with a deep desire to achieve our vision and make our time here count. Our award-winning culture is built around shared values of inclusiveness accountability and support.
Our DEI commitment: Our vision of accessible high-quality and sustainable healthcare for all requires addressing the inequities that stand in the way. Thats one reason we prioritize diversity equity and inclusion in every aspect of our business from attracting and sustaining a diverse workforce to maintaining an inclusive environment for athenistas our partners customers and the communities where we work and serve.
What we can do for you:
Along with health and financial benefits athenistas enjoy perks specific to each location including commuter support employee assistance programs tuition assistance employee resource groups and collaborativeworkspaces some offices even welcome dogs.
We also encourage a better work-life balance for athenistas with our flexibility. While we know in-office collaboration is critical to our vision we recognize that not all work needs to be done within an office environmentfull-time. With consistent communication and digital collaboration tools athenahealthenablesemployees to find a balance that feels fulfilling and productive for each individual situation.
In addition to our traditional benefits and perks we sponsor events throughout the year including book clubs external speakers and hackathons. We provide athenistas with a company culture based on learning the support of an engaged team and an inclusive environment where all employees are valued.
Learn more about our culture and benefits here:
Key Skills
- HR & Payroll
- Instrument
- Corporate Sales
- Corporate Risk Management
- Administrative Services
- Database Administration
About Company
Join 150K providers on the largest connected network in healthcare. See how we’re making connections that improve patient outcomes & clinician experiences.
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