Lead Digital Marketing Architect

Career Area:

Job Description:

Your Work Shapes the World at Caterpillar Inc.

When you join Caterpillar yourejoining a global team who cares not just about the work we do but also about each other. We are the makers problem solvers and future world builders who are creating stronger more sustainable communities. We dontjust talk about progress and innovation here we make it happen with our customers where we work and live. Together we are building a better world so we can all enjoy living in it.

Cat Digital is the digital and technology arm of Caterpillar Inc. leveraging the latest technologies to build industry leading digital solutions for our customers and dealers. With over 1.5 million connected assets worldwide our teams use data technology advanced analytics telematics and AI capabilities to help our customers build a better more sustainable world.

Job Summary:
As the Lead Digital Architect (Marketing Data) you will define and own the end-to-end data architecture powering marketing analytics attribution audience segmentation and personalized experiences. Youll partner with Marketing MarTech Product and Data Engineering to deliver scalable privacy-compliant data platforms and real-time decisioning that measurably improves campaign performance and customer LTV.

What You Will Do:

• Lead the endtoend Marketing Data Architecture defining scalable frameworks and data structures that enable seamless activation analytics and crosschannel orchestration.
• Establish and evolve Customer 360 and identityresolution capabilities ensuring unified customer profiles that power personalization targeting and measurement across the digital ecosystem.
• Architect realtime activation and personalization pipelines enabling eventdriven experiences dynamic segmentation and rapid decisioning across MarTech and AdTech platforms.
• Develop analytical data models that support reporting advanced analytics and data science ensuring highquality wellgoverned datasets for stakeholders across marketing sales and product teams.
• Integrate MarTech and AdTech ecosystem components ensuring seamless data flow interoperability and aligned architecture across CDP CRM DSP DMP marketing automation analytics and advertising platforms.
• Lead the design and expansion of cloud data platforms and lakehouse architectures enabling scalable ingestion transformation storage and activation of largescale marketing datasets.
• Ensure privacy compliance and consentmanagement foundations are embedded into all data flows aligning with global regulations and internal governance standards.
• Apply ML and AI techniques to power marketing use cases such as predictive targeting lookalike modeling churn prediction content recommendations and budget optimization.
• Drive security and governance practices ensuring data protection rolebased access quality controls and consistency across the marketing technology stack.
• Provide strong stakeholder leadership partnering with marketing product engineering analytics and external vendors to shape strategy align roadmaps and deliver enterprisescale digital marketing capabilities.

What You Will Have:

• Target Architecture: Extensive knowledge of target architecture; ability to develop the IT blueprint and roadmap while aligning the architecture and processes with business strategies and objectives.
• Data Architecture: Extensive knowledge of processes techniques and factors that affect data architecture; ability to design blueprints on how to integrate data resources for business processes and functional support.
• Application Design Architecture: Extensive knowledge of basic activities and deliverables of application design; ability to utilize application design methodologies tools and techniques to convert business requirements and logical models into designs.
• Platform Architecture: Extensive knowledge of technologies and methods to design processing mechanisms and roadmaps to execute business application systems; ability to design these roadmaps and deploy supportive interfaces for end-users to access related systems in accordance with standards and processes
• Analytical Thinking: Extensive knowledge of techniques and tools that promote effective analysis; ability to determine the root cause of organizational problems and create alternative solutions that resolve these problems.
• Effective Communications: Working understanding of effective communication concepts tools and techniques; ability to effectively transmit receive and accurately interpret ideas information and needs through the application of appropriate communication behaviors.
• Requirements Analysis: Working knowledge of tools methods and techniques of requirement analysis; ability to elicit analyze and record required business functionality and non-functionality requirements to ensure the success of a system or software development project.
• IT Architecture: Extensive knowledge of Information Technology (IT) architecture; ability to design and improve organizational IT structures supporting business operations
  

Considerations for Top Candidates:

• Cloud & Storage: Azure or GCP or AWS; Lakehouse: Snowflake
  MarTech/AdTech & CDP: Salesforce Marketing Cloud Any Activation Platform.
• Ability to design end to end digital ecosystems that align technology with business strategy.
• Typically 8 years experience in application development or at least 6 years of experience with masters degree.
• Strong grasp of TOGAF Zachman or domaindriven design
• Extensive experience in designing and developing software using Python SQL Scala (typically 5 years)
• Understanding of data structures algorithms profiling & optimization data modeling techniques.
• Strong demonstratable experience delivering component product and/or enterprise architecture in public cloud and/or hybrid eco-systems.
• Understanding of Agile SDLC implementation in public cloud eco-system including environments management test automation peer review CI/CD resource optimization etc.
• Must have excellent communication and influential skills

Additional Information:

This position will have the option to be based out of our Chicago IL or Peoria IL offices.

#LI

#BI (used to post on Built In Chicago)

What You Will Get:

Working with a Fortune 100 leader you can build your career on a global scale and take advantage of development opportunities with emerging technologies. Weve created an inclusive environment for you to explore your passions make an impact and do the work that really matters. Join Us.

About Caterpillar

Caterpillar Inc. is the worlds leading manufacturer of construction and mining equipment off-highway diesel and natural gas engines industrial gas turbines and diesel-electric locomotives. For nearly 100 years weve been helping customers build a better more sustainable world and are committed and contributing to a reduced-carbon future. Our innovative products and services backed by our global dealer network provide exceptional value that helps customers succeed.

Summary Pay Range:

Compensation and benefits offered may vary depending on multiple individualized factors job level market locationjob-related knowledge skills individual performance and experience. Please note that salary is only one component of total compensation at Caterpillar.

Benefits:

Subject to plan eligibility terms and guidelines. This is a summary list of benefits.

• Medical dental and vision benefits*

• Paid time off plan (Vacation Holidays Volunteer etc.)*

• 401(k) savings plans*

• Health Savings Account (HSA)*

• Flexible Spending Accounts (FSAs)*

• Health Lifestyle Programs*

• Employee Assistance Program*

• Voluntary Benefits and Employee Discounts*

• Career Development*

• Incentive bonus*

• Disability benefits

• Life Insurance

• Parental leave

• Adoption benefits

• Tuition Reimbursement

* These benefits also apply to part-time employees

Any offer of employment is conditioned upon the successful completion of a drug screen.

Caterpillar is an Equal Opportunity Employer Including Veterans and Individuals with Disabilities. Qualified applicants of any age are encouraged to apply.

Not ready to apply Join our Talent Community.