Senior Growth Marketing Analyst
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Job Location:
San Francisco, CA - USA
Monthly Salary:
Not Disclosed
Posted on:
Yesterday
Vacancies:
1 Vacancy
Job Summary
It all started with an idea at Block in 2013. Initially built to take the pain out of peer-to-peer payments Cash App has gone from a simple product with a single purpose to a dynamic ecosystem developing unique financial products including Afterpay/Clearpay to provide a better way to send spend invest borrow and save to our 50 million monthly active customers. We want to redefine the worlds relationship with money to make it more relatable instantly available and universally accessible.
Today Cash App has thousands of employees working globally across office and remote locations with a culture geared toward innovation collaboration and impact. Weve been a distributed team since day one and many of our roles can be done remotely from the countries where Cash App operates. No matter the location we tailor our experience to ensure our employees are creative productive and happy.
The Role
The Growth Marketing Strategy & Analytics team sits at the center of the Cash App and Afterpay growth engines shaping the strategy behind how marketing drives customer growth. We partner closely across Product Data Science and Customer Insights (Research) to define and measure success identify growth opportunities and influence where the business invests next.
As the Senior Growth Marketing Analyst for Afterpay you will be embedded with our marketing channels owning performance insights that guide day-to-day decisions and help shape longer-term strategy. As we ramp up our US marketing program this role offers an exciting hands-on opportunity to help build the foundation for how Afterpay scales in the US.
You Will
- Own growth marketing analytics for Afterpay across paid referral (invite a friend) and co-marketing channels.
- Proactively identify performance trends and growth opportunities by analyzing channel campaign and funnel data.
- Leverage audience behavioral and product usage data to inform Afterpays forward-looking growth strategy and marketing roadmap in collaboration with our channel managers.
- Partner closely with Data Science to evaluate the effectiveness and ROI of marketing investments using measurement approaches such as Media Mix Modeling.
- Design and build automated reporting for channels and campaigns to support ongoing performance reviews and executive visibility.
- Synthesize complex analyses into clear compelling insights that you present to stakeholders across the Marketing organization.
You Have
- Typically requires a minimum of 2 years of related experience
- A strong understanding of growth levers for consumer products and how marketing drives acquisition engagement and long-term value.
- Experience measuring app and/or web marketing performance with fluency in core growth metrics such as CAC LTV conversion and retention.
- The ability to tell a clear story with data by connecting insights to concrete actions and recommendations.
- An ownership mindset: you surface opportunities define a path forward and see initiatives through.
- Comfort working cross-functionally with partners across a wide range of backgrounds.
- Proficiency in SQL and experience with data visualization tools such as Tableau Mode or Looker.
- Excitement to learn!
Technologies We Use and Teach
- Snowflake
- Data visualization (e.g. Tableau Mode Looker)
- MMPs (e.g. Appsflyer)
- AI and automation tools (e.g. ChatGPT Goose)
Were working to build a more inclusive economy where our customers have equal access to opportunity and we strive to live by these same values in building our workplace. Block is an equal opportunity employer evaluating all employees and job applicants without regard to identity or any legally protected class. We will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and fair chance ordinances. We believe in being fair and are committed to an inclusive interview experience including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter who will treat these requests as confidentially as possible.Want to learn more about what were doing to build a workplace that is fair and square Check out ourID page.
Required Experience:
Senior IC
Key Skills
- Loyalty Marketing
- Marketing
- Google Analytics
- Pardot
- Attribution Modeling
- Pivot tables
- Salesforce Marketing Cloud
- Data Visualization
- Tableau
- Customer Segmentation
- Market Research
- Analytics
About Company
Made up of Square, Cash App, Afterpay, TIDAL, Bitkey, and Proto, Block, Inc. builds technology to increase access to the global economy.
