Social Activation Manager
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Job Summary
At Beiersdorf we want to help people feel good about their skin and our commitment goes far beyond caring for skin. For 140 years we have developed innovative skin and body care products for well-known brands such as NIVEA Labello Eucerin & Hansaplast.
We are looking for a highly motivated Social Activation Manager to join our iCom Marketing team in Milan. You will be responsible for defining and executing content strategies across multiple platforms supporting SEO and web operations and managing Social channels in close coordination with internal and external stakeholders across all Beiersdorf brands and whole Southern Europe region.
Your Tasks
- Define and manage the editorial calendar for the companys Instagram and Facebook accounts ensuring consistency with brand tone and marketing priorities.
- Monitor and analyze the performance of social content reporting key insights and optimizing future activities accordingly.
- Support SEO optimization and website content management including oversight of the privacy policy and CMS tools (e.g. PIM GRIP).
- Manage the content for newsletters coordinating with the CRM and e-commerce teams to align messaging and performance goals.
- Develop the TikTok editorial calendar and lead the collaboration with the creative agency on content creation (live shoppable content follower acquisition campaigns affiliate activities).
- Work closely with the e-commerce team to ensure TikTok strategy aligns with commercial priorities and performance objectives.
- Analyze quantitative data related to TikTok content and shop performance to identify improvement opportunities and maximize results.
Your Profile
- BA or MA Degree in Communication Digital Media Marketing Economicsor related fields.
- 4 years experience in digital content strategy or social media; experience in the cosmetics industry is a plus.
- Previous exposure to managing TikTok or short-form video content strategies is strongly preferred.
- Strong analytical mindset and a passion for content marketing and digital platforms.
- Excellent interpersonal and communication skills both written and verbal.
- Ability to work cross-functionally with internal teams and external partners (e.g. creative agencies).
- Proactive organized and capable of managing multiple projects simultaneously in a fast-paced environment.
- Familiarity with tools like Google Analytics TikTok Ads Manager Facebook Business Manager and basic CMS platforms is a plus.
- Native Italian speaker with fluent English (written and spoken). Spanish is a plus.
At Beiersdorf we see you as a person far beyond your title or role. Our goal is to provide the flexibility and support you need for your professional and personal success through our work environment. That is why we have a lot to offer!
- A competitive salary
- Flexible working time
- Pension Insurance
- Health insurance
- Company Shop
- Free parking
We embrace Diversity and Inclusion and are committed to providing equal opportunities to all of our applicants regardless of race gender age religion and beliefs sexual orientation & gender identity disability cultural ethnic or national origins.
Required Experience:
Manager
Key Skills
- Business
- Marketing
- Key Decision Makers
- Active Directory
- Customer Service
- Performance Evaluations
- Federal Regulations
- Communications
- Account Management
- Project Management
- Minimum Data Set
- Budget management
- Powerpoint
- Direct Reports
About Company
We care for skin, we care for people and we care beyond skin. That is what makes us unique.
