Marketing and Communications Specialist

Jacksonville, FL - USA

Monthly Salary: Not Disclosed

Posted on: 2 days ago

Vacancies: 1 Vacancy

Job Summary

Classification Title:	Marketing and Communications Specialist III
Classification Minimum Requirements:	Bachelors degree and six years of relevant experience; or an Associates degree and eight years of relevant experience; or an equivalent combination of education and experience.
Job Description:	ABOUT UF JACKSONVILLE The University of Florida is expanding its statewide presence with the development of UF Jacksonville a new graduate-focused campus designed to advance educational opportunity fuel regional workforce development and strengthen UFs impact across Northeast Florida. Offering graduate programs across engineering computer science AI business law design and health-related fields UF Jacksonville is building a modern student-centered environment that emphasizes hands-on learning industry collaboration and meaningful engagement with the Jacksonville community. As the campus grows UF Jacksonville is developing a comprehensive operational infrastructure to support academic programs student services community-facing events and the day-to-day activities that shape the campus experience. This role is central to that mission ABOUT THE POSITION This position will be located at 801 W. Bay Street in Jacksonville FL. It is a full-time role with a standard work schedule of Monday through Friday 8:00 a.m. to 5:00 p.m. Occasional evening or weekend hours may be required to support student-facing events orientations or special campus activities. Flexibility is expected during peak enrollment periods and major campus events. Creative Development & Content Writing This role develops clear compelling written content for a wide range of audiences and platforms including news stories student spotlights faculty features announcements newsletters event promotions email campaigns and printed marketing materials. The position partners with UF Strategic Communications and Marketing (SCM) faculty staff and external vendors to produce and refine creative assets such as graphics photography video and promotional materials that support strategic communication goals. The role maintains a consistent tone voice and editorial style across all content in alignment with UF brand guidelines and supports multi-channel marketing initiatives by ensuring cohesive messaging across digital print and social platforms. Responsibilities also include copyediting proofreading and quality review of campus communications to ensure clarity accuracy and brand alignment. Digital Strategy & Website Management The position serves as the primary content manager for the UF Jacksonville website ensuring pages are accurate accessible visually engaging and aligned with university branding and messaging. Responsibilities include developing updating and maintaining program pages and student-facing resources in close coordination with academic departments and administrative units. The role collaborates with UF SCM UFIT and campus partners to improve site structure usability accessibility search functionality and SEO performance while ensuring compliance with WCAG accessibility standards. Web analytics are monitored regularly to identify trends and opportunities for improvement with reports prepared to inform communication strategy and user experience enhancements. All digital content is maintained in alignment with UF branding accessibility requirements and editorial style guidelines. Social Media Strategy & Engagement This role manages official UF Jacksonville social media channels including content planning creation scheduling posting and ongoing community engagement across platforms such as Instagram Facebook LinkedIn and X. The position develops and executes social media campaigns that support enrollment goals elevate campus events highlight faculty expertise and strengthen the UF Jacksonville brand. Responsibilities include maintaining a strategic social media content calendar aligned with recruitment cycles campus milestones and institutional priorities as well as monitoring performance metrics tracking engagement and preparing regular reports with insights and recommendations for growth. The role responds to comments messages and inquiries in a timely and professional manner to help foster a positive and welcoming online presence. Cross-Campus Coordination & Brand Stewardship The position collaborates with academic program teams to understand program updates priorities and stories that can inform marketing and communication efforts. It works closely with UF Strategic Communications and Marketing to align UF Jacksonville messaging with university-wide initiatives brand standards and communication policies. The role provides guidance to campus partners on brand usage editorial standards and digital best practices and supports campus events such as open houses orientations workshops and community engagements by developing promotional materials and capturing content for future marketing use. Performs other duties as assigned to support the mission and strategic priorities of UF Jacksonville.
Expected Salary:	$80000
Preferred:	Proficiency in Microsoft Office. Experience in marketing communications or digital content strategy preferably in higher education or a mission-driven organization. Strong skills in writing editing and storytelling for diverse digital and print platforms. Proficiency with content management systems (e.g. Cascade) social media management tools analytics dashboards and basic design platforms (e.g. Canva Adobe Creative Cloud). Knowledge of web accessibility standards (WCAG) SEO best practices and digital engagement trends. Demonstrated ability to manage multiple projects prioritize deadlines and collaborate effectively with cross-functional teams. Experience developing creative assets and coordinating photography or video projects. Strong attention to detail editorial precision and commitment to high-quality communication. Ability to represent the university with professionalism clarity and brand consistency.
Special Instructions to Applicants:	In order to be considered you must upload your cover letter and resume. Application must be submitted by 11:55 p.m. (ET) of the posting end date.
Health Assessment Required:	No

Required Experience:

Classification Title:Marketing and Communications Specialist IIIClassification Minimum Requirements:Bachelors degree and six years of relevant experience; or an Associates degree and eight years of relevant experience; or an equivalent combination of education and experience.Job Description:ABOUT UF...

Classification Title:	Marketing and Communications Specialist III
Classification Minimum Requirements:	Bachelors degree and six years of relevant experience; or an Associates degree and eight years of relevant experience; or an equivalent combination of education and experience.
Job Description:	ABOUT UF JACKSONVILLE The University of Florida is expanding its statewide presence with the development of UF Jacksonville a new graduate-focused campus designed to advance educational opportunity fuel regional workforce development and strengthen UFs impact across Northeast Florida. Offering graduate programs across engineering computer science AI business law design and health-related fields UF Jacksonville is building a modern student-centered environment that emphasizes hands-on learning industry collaboration and meaningful engagement with the Jacksonville community. As the campus grows UF Jacksonville is developing a comprehensive operational infrastructure to support academic programs student services community-facing events and the day-to-day activities that shape the campus experience. This role is central to that mission ABOUT THE POSITION This position will be located at 801 W. Bay Street in Jacksonville FL. It is a full-time role with a standard work schedule of Monday through Friday 8:00 a.m. to 5:00 p.m. Occasional evening or weekend hours may be required to support student-facing events orientations or special campus activities. Flexibility is expected during peak enrollment periods and major campus events. Creative Development & Content Writing This role develops clear compelling written content for a wide range of audiences and platforms including news stories student spotlights faculty features announcements newsletters event promotions email campaigns and printed marketing materials. The position partners with UF Strategic Communications and Marketing (SCM) faculty staff and external vendors to produce and refine creative assets such as graphics photography video and promotional materials that support strategic communication goals. The role maintains a consistent tone voice and editorial style across all content in alignment with UF brand guidelines and supports multi-channel marketing initiatives by ensuring cohesive messaging across digital print and social platforms. Responsibilities also include copyediting proofreading and quality review of campus communications to ensure clarity accuracy and brand alignment. Digital Strategy & Website Management The position serves as the primary content manager for the UF Jacksonville website ensuring pages are accurate accessible visually engaging and aligned with university branding and messaging. Responsibilities include developing updating and maintaining program pages and student-facing resources in close coordination with academic departments and administrative units. The role collaborates with UF SCM UFIT and campus partners to improve site structure usability accessibility search functionality and SEO performance while ensuring compliance with WCAG accessibility standards. Web analytics are monitored regularly to identify trends and opportunities for improvement with reports prepared to inform communication strategy and user experience enhancements. All digital content is maintained in alignment with UF branding accessibility requirements and editorial style guidelines. Social Media Strategy & Engagement This role manages official UF Jacksonville social media channels including content planning creation scheduling posting and ongoing community engagement across platforms such as Instagram Facebook LinkedIn and X. The position develops and executes social media campaigns that support enrollment goals elevate campus events highlight faculty expertise and strengthen the UF Jacksonville brand. Responsibilities include maintaining a strategic social media content calendar aligned with recruitment cycles campus milestones and institutional priorities as well as monitoring performance metrics tracking engagement and preparing regular reports with insights and recommendations for growth. The role responds to comments messages and inquiries in a timely and professional manner to help foster a positive and welcoming online presence. Cross-Campus Coordination & Brand Stewardship The position collaborates with academic program teams to understand program updates priorities and stories that can inform marketing and communication efforts. It works closely with UF Strategic Communications and Marketing to align UF Jacksonville messaging with university-wide initiatives brand standards and communication policies. The role provides guidance to campus partners on brand usage editorial standards and digital best practices and supports campus events such as open houses orientations workshops and community engagements by developing promotional materials and capturing content for future marketing use. Performs other duties as assigned to support the mission and strategic priorities of UF Jacksonville.
Expected Salary:	$80000
Preferred:	Proficiency in Microsoft Office. Experience in marketing communications or digital content strategy preferably in higher education or a mission-driven organization. Strong skills in writing editing and storytelling for diverse digital and print platforms. Proficiency with content management systems (e.g. Cascade) social media management tools analytics dashboards and basic design platforms (e.g. Canva Adobe Creative Cloud). Knowledge of web accessibility standards (WCAG) SEO best practices and digital engagement trends. Demonstrated ability to manage multiple projects prioritize deadlines and collaborate effectively with cross-functional teams. Experience developing creative assets and coordinating photography or video projects. Strong attention to detail editorial precision and commitment to high-quality communication. Ability to represent the university with professionalism clarity and brand consistency.
Special Instructions to Applicants:	In order to be considered you must upload your cover letter and resume. Application must be submitted by 11:55 p.m. (ET) of the posting end date.
Health Assessment Required:	No