Sr. Director, Health Systems Marketing

Company Description

Guardant Health is a leading precision oncology company focused on guarding wellness and giving every person more time free from cancer. Founded in 2012 Guardant is transforming patient care and accelerating new cancer therapies by providing critical insights into what drives disease through its advanced blood and tissue tests real-world data and AI analytics. Guardant tests help improve outcomes across all stages of care including screening to find cancer early monitoring for recurrence in early-stage cancer and treatment selection for patients with advanced cancer. For more information visitand follow the company onLinkedInX (Twitter)andFacebook.

The Sr. Director Health Systems Marketing is the enterprise marketing leader responsible for accelerating Shield adoption and scale across National and Regional health system accounts. This role owns the multi-year health systems marketing strategy enterprise value proposition and executive-facing narrative that translates clinical evidence economic value operational feasibility and ecosystem dynamics into system-ready programs that drive measurable commercial impact.

This leader serves as the voice of the health system customer internally and operates as a core partner to field leadership the Health Systems Program Office/KAM Excellence function Brand Marketing Medical Affairs HEOR Market Access Policy Analytics/CRM and EMR Integration. Success requires executive presence deep health systems ecosystem fluency and the ability to lead cross-functionally to scale repeatable adoption.

This role follows a hybrid work model with an expectation of on-site presence at our Palo Alto headquarters approximately two weeks per month.

Defining Success in This Role:

• Measurable contribution to Shield enterprise adoption and scale including influence on pipeline progression pilot-to-scale conversion and sustained ordering pull-through.

• A clear differentiated health systems value proposition and narrative system tailored by stakeholder persona and account archetype.

• A closed-loop voice-of-customer and executive engagement engine that consistently informs messaging tools playbooks and evidence priorities.

• Tight alignment to the Health Systems operating cadence with early identification of adoption barriers and rapid mobilization of cross-functional solutions.

• Integrated provider-facing and direct-to-patient pull-through messaging and resources that support sustained demand and health system workflow adoption.

• Full-funnel measurement and continuous optimization of health systems marketing programs and enablement.

Essential Duties and Responsibilities:

• Own the Health Systems Marketing strategy and multi-year roadmap for Shield aligning to enterprise goals and evolving with evidence guidelines quality measures and the value-based care landscape.

• Build and continuously refine the enterprise value proposition and narrative architecture for Shield integrating clinical economic operational and quality/VBC alignment for C-suite population health quality finance operations IT and clinical leaders.

• Drive account-based marketing strategy for priority health systems creating scalable programs and resources that accelerate adoption from interest to pilots to enterprise standardization.

• Build and run a closed-loop voice-of-customer and executive engagement engine (councils/advisory forums structured insight capture synthesis and action tracking) to inform strategy messaging enablement and service improvements.

• Operate within the Health Systems governance cadence in partnership with Field leadership and the Program Office surfacing opportunities and barriers early and translating insights into cross-functional playbooks and adoption initiatives.

• Partner with Brand Marketing to align provider-facing enterprise marketing with direct-to-patient pull-through messaging and resources that support field needs health system workflows and sustained demand.

• Lead health systems sales enablement developing executive-ready messaging tools decks objection handling competitive positioning and reinforcement in partnership with field leadership.

• Partner with Medical Affairs HEOR Policy Market Access and Analytics to strengthen the economic and operational case for adoption identify evidence gaps and align marketing strategies to emerging data and access dynamics.

• Own full-funnel KPIs and measurement frameworks using data to optimize programs and clearly quantify marketing impact on adoption and revenue outcomes.

• Own the health systems marketing operating budget and agency ecosystem; build and lead a high-performing team and/or agency bench to deliver priority initiatives with speed and quality.

• Anticipate competitive and market shifts that impact enterprise decisions and proactively shape positioning content and cross-functional requirements to defend and grow enterprise share.

Required Qualifications:

• Bachelors degree required; 12 years of relevant healthcare marketing experience with enterprise/B2B focus preferred.

• Demonstrated experience marketing to health systems/IDNs/ACOs or similar complex customers including account-based marketing and executive messaging.

• Track record of building value propositions and enablement that drive measurable adoption outcomes.

Preferred Qualifications:

• MBA or advanced degree.

• Diagnostics/medtech/biopharma/population health experience.

• Familiarity with guideline evolution quality measures and coverage/access dynamics.

Hybrid Work Model: This section is applicable to onsite employees who are eligible for hybrid work location as specified by management and related policies. Guardant has defined days for in-person/onsite collaboration and work-from-home days for individual-focused time. All U.S. employees who live within 50 miles of a Guardant facility will be required to be onsite on Mondays Tuesdays and Thursdays. We have found aligning our scheduled in-office days allows our teams to do the best work and creates the focused thinking time our innovative work requires. At Guardant our work model has created flexibility for better work-life balance while keeping teams connected to advance our science for our patients.