Director Retail Sports Product & Operations

Salary Range:

Salary Range:

125600 - 175600 CAD

Director Retail Sports Product & Operations

We are ready to take this game to the next level and need someone passionate to oversee the development and implementation of strategic annual marketing plans to ensure customer success and deliver budgeted Net Profit to the Province (NPP) of Ontario. The role will oversee design development and marketing across Retail and Bricks and Mortar Sports while following enterprise brand guidelines within the division to deliver annual revenue/player participation outcomes and desired customer experience. This role also oversees Retail Sports Operations which develops and drives the Retail Sports product vision and strategy (specifically events markets and features).

YOUR ROLE IN THE GAME

Reporting to the VP Lottery Product you will be empowered to:

• Lead the development and implementation of the annual Retail Sports marketing plan such as vision mission strategies and financial objectives including new product initiatives and growth opportunities to drive increased player participation consumer and retailer satisfaction in a manner that contributes towards corporate objectives. Track progress and performance management for key initiatives.

• Provide direction to and monitor the performance of the teams responsibilities and operations to enhance the efficiency and effectiveness of the sports category; ensure risk management oversee trading strategies and forecast day to day business performance

• Deliver annual budgeted revenue and NPP for the Retail Sports Category.

• Develop and manage all variable expenses for the category including leading the development of the marketing budget to meet divisional objectives (including non-working working promotional and partnership budgets)

• Oversee the development and execution of the annual Retail Sports strategy by setting objectives defining marketing requirements (advertising promotion education engagement merchandising new product development etc.) trading strategies (300000 retail events and 820 markets) and directing all related brand activities to achieve brand contribution objectives

• Assist and provide expertise in the development of the Retail Sports annual roadmap collaborating closely with the Senior Sports Managers and the Digital sports team to deliver competitive and consumer focused products. Serve as key Retail sports business lead on all Retail sports projects and initiatives including lottery strategy hospitality sports lounges product launches enhancements and system improvements

• Due to the nature of the role close collaboration with the Digital Sports Director and Digital Player Development & Engagement teams is crucial to success. There is collaboration on all key marketing initiatives fiscal media plans promotional plans etc. This role plays the lead for the Retail side of the business.

• Oversee Sports Operations function ensuring successful planning and product management of Retail Sports including events markets and features.

• In collaboration with Digital Sports provide direction on the research and development of a solid and in-depth understanding of consumers to identify growth strategies and evaluate specific market opportunities

• Monitor and scan the sport lottery landscape across North America and the globe to engage thought leaders for new products initiatives and related technologies for assessment and introduction to the Ontario marketplace

• Serve as member of the ILC sport working group on the planning and development of sports initiatives with other Canadian jurisdictions through collaboration on consumer research product development marketing and related activities

• Build manage retain and develop a highly talented and commercially focused team to meet the business objectives of the category

WHAT YOU BRING TO THE GAME

Education & Experience:

• University degree in Business Management Marketing or a related field

• 10 years of marketing management and operational environment

• 5 years of leadership experience in achieving business goals and improvement

• 5 years of demonstrated ability in collaborating across the enterprise on complex and challenging problems

• Demonstrated experience in developing business strategy applying marketing principles and management skills at a corporate level

• Demonstrated experience in brand and/or marketing management of consumer goods and/or service industry

Relevant Skills:

• Demonstrated ability to operate in a multi-disciplined environment including technology new product development product design promotion merchandising advertising public relations and market research as well as in-depth knowledge of sales and retail channels

• In depth understanding of sport gaming and marketing industry

• Business and people leadership

• Communication and interpersonal

• Conceptual analytical and problem-solving

• Complex stakeholder management

BENEFITS OF JOINING THE WINNING TEAM

• Group Benefits Plan: Eligible employees and dependents have access to comprehensive employer-paid group benefits coverage (permanent employees only).

• Public Service Pension Plan: Participation in a highly desirable defined benefit pension plan.

• Variable Pay Program: Participation in a performance-based incentive plan that recognizes organizational and individual achievements (permanent employees only).

• Paid Time-Off: Competitive paid time-off provisions to support work-life balance and well-being.

• Growth Focus: Become your best self with access to new opportunities and personalized support programs.

• Comprehensive Learning: 24/7 access to robust online learning programs.

• Equity diversity and inclusion: Core to OLGs culture empowering employees to bring their authentic selves and make a meaningful impact across Ontario.

• To learn more about our organization and other opportunities visit our career site.

We look forward to hearing from you interested applicants please apply online by February 12 2026.

Please Note: Unless otherwise specified all positions are required to work fully onsite.

OLG is an equal opportunity employer. We are committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act. Please contact Human Resources at if you require accommodation at any time throughout the hire process.

We welcome applicants from all backgrounds and experiences. If you bring relevant skills and a willingness to learn we encourage you to applyeven if you dont meet every listed qualification. We sincerely appreciate your interest; while we are unable to contact everyone those selected for the next steps will be notified.

We thank you for your interest in this opportunity; however only those individuals selected for an interview will be contacted.

Personal information is collected by the Ontario Lottery & Gaming Corporation (OLG) and/or its third party service provider(s) under the authority of the Ontario Lottery and Gaming Corporation Act 1999 SO 1999 c 12 Sch L and the Employment Standards Act 2000 S.O. 2000 c. 41 (as amended) and will be used for the purpose of determining qualifications for employment with OLG and for recruitment modernization initiatives. The information will be managed in accordance with all applicable laws OLGs Protection of Privacy Policy (the Policy) and related policies and procedures. For any questions about this collection please contact 800-70 Foster Drive Sault Ste. Marie ON P6A 6V2.