Digital Asset Specialist

Summary

Reporting to the Manager Digital Operations & DAM the DAM Manager oversees enterprise-wide governance organization metadata management and lifecycle operations across Bynder and Adobe AEM Assets. This role ensures all brand product creative and marketing assets are properly cataloged consistently tagged rights-managed and easily discoverable for global teams.

The DAM Manager partners with Brand Creative Marketing Product Sales and IT teams to standardize workflows support adoption and ensure the DAM ecosystem enhances content delivery across websites apps campaigns and customer-facing tools.

This position will be based at James Hardies Fulton Market office in Chicago IL with a hybrid in-office schedule.

What Youll Do:

Asset Management & Organization

• Maintain and evolve the taxonomy folder structure metadata schema and tagging standards across Bynder and Adobe DAM.
• Govern ingestion workflows to ensure all new assets are properly cataloged tagged and rights-compliant.
• Oversee asset lifecycle management including version control archival expiration and permissions.
• Ensure asset availability publishing workflows and integrations support enterprise content delivery (web apps campaigns social sales enablement).

Governance Compliance & Rights Management

• Enforce asset governance standards and naming conventions across teams and markets.
• Manage rights metadata licensing windows expirations and usage restrictions.
• Conduct regular audits to ensure data quality metadata accuracy and compliance with brand standards.
• Serve as a key contributor to the DAM Governance Committee or Operational Working Group.

Workflow Optimization & Cross-Functional Collaboration

• Partner with Brand and Creative Operations to support production workflows and creative delivery.
• Collaborate with Digital Product Marketing and Sales to define how assets flow into websites apps CRM and channel platforms.
• Partner with IT/Engineering on system enhancements troubleshooting integrations and roadmap planning.
• Support regional and global teams ensuring alignment with global taxonomy standards.

Training Support & Adoption

• Lead onboarding and training for new DAM users across the enterprise.
• Develop documentation best practices and training materials to support adoption.
• Provide ongoing support manage user requests troubleshoot issues and facilitate continuous improvement.

Analytics & Reporting

• Track and report on key DAM performance metrics including search success rate asset usage adoption metadata completeness and lifecycle compliance.
• Identify opportunities to optimize asset reuse reduce duplication and streamline content operations.
• Provide insights to leadership about system adoption governance gaps and workflow improvement opportunities.

What Youll Bring:

Required Skills & Competencies

• 35 years of experience in DAM management digital content operations or related fields.
• Hands-on experience with enterprise DAM platforms preferably Bynder and Adobe AEM Assets.
• Strong understanding of metadata taxonomy design governance frameworks and asset lifecycle management.
• Experience supporting creative brand marketing and digital teams.
• High attention to detail strong organization and excellent communication to manage multiple stakeholders and operate within a fast-paced matrixed environment.
• Familiarity with workflows supporting web app CRM and channel content delivery.

What Success Looks Like

• Consistent metadata application taxonomy adoption and governance integrity across both DAM systems.
• High asset discoverability and improved search success rates across user groups.
• Increased adoption and reduced duplication across marketing creative product and sales teams.
• DAM workflows that seamlessly support website app and campaign delivery.
• Proactive governance compliance and rights management to reduce risk and enable reuse.
• Strong partnership with brand creative marketing digital product and IT teams.

What Youll Receive:

As of the date of this posting a good faith estimate of the current pay scale for this position is $68800K-$ in the range depends on several factors such as experience skills geography and internal equity and may change over time. This position qualifies for benefits and you will be eligible to participate in a bonus plan.

At James Hardie we recognize that our success depends on our people. Weve worked hard to build a generous and competitive benefits program that demonstrates our commitment to our employees.

• Comprehensive low-cost co-pay Health Insurance;medical dental prescription and vision insurance benefits for every 30 hour full-time employee. Insurance starts on day one!
• Life insurance
• Short-term and long-term disability insurance
• 401(k) Retirementplan that will match 100% of employees saved dollars up to the first 6% of your salary
• 11 paid holidays per year
• Paid vacation
• (Paid sick leave)
• Wellness Program Employee Assistance Program Parental Leave
• Employee Stock Purchase Plan
• Community Involvement & Sustainable Solutions
• Click here to learn more about our benefits

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