Lifecycle Monetisation & Automation Lead
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Job Location:
Ho Chi Minh City - Vietnam
Monthly Salary:
Not Disclosed
Posted on:
17 hours ago
Vacancies:
1 Vacancy
Job Summary
About Manabie
Manabie is reimagining after-school learning across Southeast Asia. With a growing presence in public schools and teaching centers we focus on improving center-level economics through better utilisation subject mix and monetisation. We build systems that help frontline teams convert parent demand into sustainable revenue.
The Role
We are seeking a Lifecycle Monetisation & Automation Lead to own cross-selling and upselling performance across teaching centers. This role uses marketing automation CRM and lifecycle design to drive higher subject attach rates and incremental revenue. Automation is the lever but revenue impact is the outcome.
What Youll Do
- Own cross-sell and upsell KPIs including attach rate conversion and incremental revenue
- Design lifecycle journeys and automation triggers aligned to parent decision moments
- Build remarketing and nudging flows to warm parents before frontline conversations
- Define handoffs from automation to Sales Ops
- Work with Sales Ops to embed monetisation prompts into daily workflows
- Partner RevOps to ensure clean data capture and reporting
- Continuously test and refine offers timing and messaging
What Were Looking For
- 5 years in lifecycle marketing martech or growth automation roles
- Hands-on experience with CRM and automation tools
- Proven track record driving conversion or upsell outcomes
- Experience working with offline or human-in-the-loop sales models
- Strong analytical and execution mindset
- Vietnamese fluency preferred; English proficiency required
What Success Looks Like
- Increase in average subjects per student driven by automation-supported upselling
- Higher conversion from cross-sell attempts to enrolments
- Sales Ops receiving warmer better-prepared parent conversations
- Clear visibility into which nudges and journeys drive revenue
Why Join Us
- Own a critical revenue lever with direct P&L impact
- Apply automation to real-world education operational challenges
- Work closely with Growth Ops and Academic leadership
- Shape how monetisation scales across Manabies learning centers
Key Skills
- Continuous Integration
- APIs
- Automotive software
- Test Cases
- Electrical Engineering
- Junit
- Distributed Control Systems
- Testng
- Java
- Test Automation
- Programmable Logic Controllers
- Selenium
About Company
PREPARING US FOR TOMORROW'S WORLD You specialize in building and maintaining leading-edge B2B2C solutions built on world-class technology stacks that bring our unique vertical SaaS experience to Japanese, South-East Asia, and more. Millions of people will be impacted by your contribut ... View more
