New Channel Marketing Coordinator
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Job Location:
Monthly Salary:
Posted on:
2 days ago
Vacancies:
1 Vacancy
Job Summary
Job Description
Hybrid: for this position is required to be on site 3x/week
The role:
The Marketing Coordinator will be responsible for coordinating developing executing and measuring 360 communication strategies including: content strategies and campaigns across various media channels ON/OFF customer relationship management (CRM) activities and coordinating high-profile events and experiences to promote our premium automotive brands and nameplates positioning. This role requires a blend of communication planning analytical skills and a thorough understanding of the automotive market.
What You will Do (Responsibilities):
Coordinate with creative agency to produce compelling advertising content that resonates with our target market has storytelling relevance and consistency with local strategy and is aligned to global standards.
Monitor and analyze the performance of advertising campaigns providing insights and recommendations for optimization.
Pretest and posttest initiatives to have targets insights supporting content/media initiatives.
Oversee the execution of monthly planning activities aligned with our brand and product objectives and calendar.
Coordinate with agency all aspects of event planning including concept development logistics budgeting and execution to ensure high-profile events and experiences meet the brands global standards.
Monitor and analyze the performance of experiences and events providing insights and recommendations for future optimization.
Develop and oversee the CRM strategy to ensure it aligns with the brands planning and enhances customer relationships.
Engage with customers through various channels to build strong relationships and encourage repeat business and referrals.
Monitor and measure the effectiveness of all 360 communication initiatives and events through key performance indicators and metrics adjusting strategies as needed.
Collaborate with cross-functional teams to integrate media and CRM strategies with broader marketing and sales efforts.
Foster a culture of customer-centricity within the organization ensuring that all customer interactions content social and events reflect the brands commitment to excellence.
Coordinate cross functional meetings between areas/stakeholders to guarantee synchronized execution with all areas aware and onboard of all communication initiatives.
Willingness to adopt a test & learn mentality to foster innovative solutions
Location: São Caetano do Sul/SP
Your Skills & Abilities (Required Qualifications)
Bachelors degree in Marketing Business Administration or related field.
Proficiency in English and Portuguese
Proficient in Microsoft Office.
Proven experience in advertising social media or media coordination preferably within the luxury automotive brands or other luxury sectors
Proven experience in CRM and/or event coordination preferably in the luxury automotive industry or other luxury sectors.
Excellent organizational and project management skills.
Availability to work at São Caetano do Sul/SP
What Can Give You A Competitive Edge (Preference Qualifications)
Spanish
Ability to work under pressure and manage multiple projects simultaneously.
Positive proactive attitude and self-oriented
Data-driven mindsetTeamwork
Dealing with ambiguity approach;
Exceptional communication and interpersonal skills.
Market knowledge; Customer focus
Strategic orientation; Results-oriented
Commercial orientation; Change Leadership & Innovation
Collaboration & influencing
Self-management & Learning on the fly
#LI-AS
About GM
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Why Join Us
We believe we all must make a choice every day individually and collectively to drive meaningful change through our words our deeds and our culture. Every day we want every employee to feel they belong to one General Motors team.
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We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required where applicable to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more visit How we Hire.
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Required Experience:
IC
Key Skills
- Graphic Design
- Marketing
- MailChimp
- Microsoft Publisher
- Adobe Creative Suite
- Constant Contact
- Email Marketing
- Adobe Photoshop
- Social Media Management
- Adobe Illustrator
- Wordpress
- Adobe Indesign
About Company
GM is home to Chevrolet, Buick, GMC & Cadillac and has been leading the auto industry for over a century. See how we create a vehicle for every drive.
