Vexl is an open-source project building a privacy-first way for people to buy and sell bitcoin peer-to-peer without KYC. Our goal is real-world adoption circular economies and financial sovereignty. We dont do hype vanity metrics or corporate marketing theatre.
As a Head of Marketing & Communications youll be responsible for owning and operating Vexls marketing and communications function. The role ensures clarity prioritization and execution discipline across narrative content public relations events and the alignment of community activities with overall adoption and fundraising goals. Youll work closely with the CEO on strategic direction while maintaining full responsibility for marketing execution and leadership.
No hype. Just clarity trust and impact. Are you in
What youll do
Marketing & Communications Ownership
Own and execute the overall marketing and communications strategy in line with company objectives
Translate company direction into clear quarterly priorities plans and deliverables
Identify deprioritise and stop low-impact or distracting initiatives
Ensure marketing efforts support adoption credibility and fundraising outcomes
Narrative Positioning & Brand Management
Own Vexls public narrative and positioning
Actively shaping content ideas and messaging (including drafting and refining them)
Ensure clear consistent and accurate communication across all channels
Maintain narrative coherence across content PR events and community communications
Define and enforce quality standards for all public-facing outputs
Leadership Mentorship & Internal Alignment
Lead senior marketing contributors and define clear responsibilities and expectations
Work directly on key outputs (content drafts messaging etc.). Especially at the beginning this role is hands-on
Provide continuous hands-on mentorship in marketing strategy storytelling content and PR
Public Relations & External Visibility
Own PR strategy including story angles media targets podcasts and conference positioning
Oversee preparation of press materials messaging frameworks and spokesperson briefings
Ensure events and public appearances are aligned with marketing objectives and narrative priorities
Community Support
Ensure community activities support defined marketing priorities and adoption goals
Define what community efforts should amplify and what falls outside the scope in coordination with community managers
Who you are
3 years of experience in marketing communications or PR with ownership of strategy and execution
Fluent in English (B2)
Proven experience working as a senior individual contributor or lead in a lean environment
Strong understanding of narrative development positioning and public communication
Demonstrated ability to translate high-level direction into clear priorities plans and deliverables
Experience mentoring or guiding senior contributors in marketing content or communications
Ability to work with cross-functional and distributed teams including volunteers or community contributors
Alignment with Bitcoin privacy and sovereignty values or strong motivation to work in this space
Experience with PR media outreach or spokesperson preparation is a plus
Familiarity with open-source environments including cooperation with volunteers or community contributors would be an advantage
Experience working with creators (video design editorial) is welcome but not required
Why join Vexl
Youll solve a real problem: helping people buy and sell bitcoin privately as it was originally intended
Youll work directly with people who helped build the Bitcoin hardware wallet space from the early days
Youll have real ownership. This role isnt about pushing campaigns - its about shaping how Vexl is understood talked about and trusted
Youll be exposed to influential voices across the Bitcoin and privacy space with direct access
Youll operate in a small opinionated team that values clarity honesty and impact over hype. That comes with perks (gym football table billiards PlayStation 3D printer) including fluffy four-legged friends
Sounds good Our team is excited to grow! Contact us with your LinkedIn profile or just send your CV and cover letter. We are looking forward to meeting you.
Required Experience:
Director
Vexl is an open-source project building a privacy-first way for people to buy and sell bitcoin peer-to-peer without KYC. Our goal is real-world adoption circular economies and financial sovereignty. We dont do hype vanity metrics or corporate marketing theatre.As a Head of Marketing & Communications...
Vexl is an open-source project building a privacy-first way for people to buy and sell bitcoin peer-to-peer without KYC. Our goal is real-world adoption circular economies and financial sovereignty. We dont do hype vanity metrics or corporate marketing theatre.
As a Head of Marketing & Communications youll be responsible for owning and operating Vexls marketing and communications function. The role ensures clarity prioritization and execution discipline across narrative content public relations events and the alignment of community activities with overall adoption and fundraising goals. Youll work closely with the CEO on strategic direction while maintaining full responsibility for marketing execution and leadership.
No hype. Just clarity trust and impact. Are you in
What youll do
Marketing & Communications Ownership
Own and execute the overall marketing and communications strategy in line with company objectives
Translate company direction into clear quarterly priorities plans and deliverables
Identify deprioritise and stop low-impact or distracting initiatives
Ensure marketing efforts support adoption credibility and fundraising outcomes
Narrative Positioning & Brand Management
Own Vexls public narrative and positioning
Actively shaping content ideas and messaging (including drafting and refining them)
Ensure clear consistent and accurate communication across all channels
Maintain narrative coherence across content PR events and community communications
Define and enforce quality standards for all public-facing outputs
Leadership Mentorship & Internal Alignment
Lead senior marketing contributors and define clear responsibilities and expectations
Work directly on key outputs (content drafts messaging etc.). Especially at the beginning this role is hands-on
Provide continuous hands-on mentorship in marketing strategy storytelling content and PR
Public Relations & External Visibility
Own PR strategy including story angles media targets podcasts and conference positioning
Oversee preparation of press materials messaging frameworks and spokesperson briefings
Ensure events and public appearances are aligned with marketing objectives and narrative priorities
Community Support
Ensure community activities support defined marketing priorities and adoption goals
Define what community efforts should amplify and what falls outside the scope in coordination with community managers
Who you are
3 years of experience in marketing communications or PR with ownership of strategy and execution
Fluent in English (B2)
Proven experience working as a senior individual contributor or lead in a lean environment
Strong understanding of narrative development positioning and public communication
Demonstrated ability to translate high-level direction into clear priorities plans and deliverables
Experience mentoring or guiding senior contributors in marketing content or communications
Ability to work with cross-functional and distributed teams including volunteers or community contributors
Alignment with Bitcoin privacy and sovereignty values or strong motivation to work in this space
Experience with PR media outreach or spokesperson preparation is a plus
Familiarity with open-source environments including cooperation with volunteers or community contributors would be an advantage
Experience working with creators (video design editorial) is welcome but not required
Why join Vexl
Youll solve a real problem: helping people buy and sell bitcoin privately as it was originally intended
Youll work directly with people who helped build the Bitcoin hardware wallet space from the early days
Youll have real ownership. This role isnt about pushing campaigns - its about shaping how Vexl is understood talked about and trusted
Youll be exposed to influential voices across the Bitcoin and privacy space with direct access
Youll operate in a small opinionated team that values clarity honesty and impact over hype. That comes with perks (gym football table billiards PlayStation 3D printer) including fluffy four-legged friends
Sounds good Our team is excited to grow! Contact us with your LinkedIn profile or just send your CV and cover letter. We are looking forward to meeting you.
Required Experience:
Director
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