Lifecycle Marketing Lead

Here at Lower we believe homeownership is the key to building wealth and were making it easier and more accessible than ever. As a mission-driven fintech we simplify the home-buying process through cutting-edge technology and a seamless customer experience.

With tens of billions in funded home loans and top ratings on Trustpilot (4.8) Google (4.9) and Zillow (4.9) were a leader in the industry. But what truly sets us apart Our people. Join us and be part of something bigger.

Job Description:

Were on a mission to make homeownership simple transparent and more rewarding for everyone. Lower combines technology data and personalized support to help people achieve their goals across the entire homeownership journeyfrom finding a home with Movoto to getting financing through Lower to building wealth with home equity.

Were a team of builders dreamers and doers who believe in creating smarter ways for people to own homes.

Were looking for a Lifecycle Marketing expert to build and scale our CRM program across Lower and Movoto. This is a high-impact role where youll own the strategy and execution of multi-channel lifecycle programs (email SMS) from the ground up.

Youll design programs that convert prospects into customers and re-engage past customers with meaningful personalized journeys. This role is highly strategic but also hands-onyoull set the vision execute campaigns and work closely with data product and creative partners to deliver impact. You will also manage a lifecycle marketer who will support execution.

What youll do:

• Own lifecycle strategy & execution across Lower and Movoto driving conversion retention cross-sell and customer loyalty.
• Build programs from scratch: onboarding flows nurture journeys re-engagement campaigns repeat-customer paths.
• Segment & personalize: Build enriched audiences using our customer database and 3rd-party datasets test messaging and scale personalization frameworks.
• Lead with data: define KPIs run A/B tests and report on performance with insights and recommended actions.
• Collaborate cross-functionally: work with data/engineering to ensure systems (Braze Iterable) are powering the right journeys; with product/UX to embed messaging in user experiences; with creative/copy to tell compelling stories.
• Innovate: push beyond batch and blast to deliver best-in-class lifecycle programs that drive measurable results.

Who you are:

• 5 years in lifecycle marketing ideally in fintech mortgage or proptech.
• Proven track record of building and scaling lifecycle programs with measurable contribution to revenue and EBITDA.
• Strategic thinker who is also hands-oncomfortable setting direction and executing campaigns.
• Analytical mindset: you live in dashboards measure impact rigorously and identify new ways to optimize.
• Creative communicator: strong writing/editing skills with an eye for storytelling and solution-focused messaging.
• Deep knowledge of lifecycle tools (Braze Iterable or similar) and how to integrate them with data pipelines.
• Experience with personalization segmentation and A/B testing at scale.
• Thrives in a fast-moving environment with strong planning and follow-through.
• Experience in regulated industries (mortgage financial services real estate) a plus.

Why youll love working at Lower:

• Impact: This role directly drives revenue growth and customer retention across Lower and Movoto.
• Autonomy: Youll design the lifecycle program from the ground up and shape the long-term vision.
• Growth: Be part of a high-performing marketing org with opportunities to grow your career as we scale.
• Mission: Help more people achieve and sustain homeownershipone of lifes biggest goals.

Plus:

• Competitive compensation plan
• Extended benefit offerings including: Medical/dental/vision
• Paid holidays
• Paid time off
• Parental leave
• Life insurance
• Short- and long-term disability
• 401K with company match
• Discount on home mortgage refinances or purchase

Job Type: Full-time

Work Location: Hybrid in either Columbus OH or Austin TX

Lower provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race color religion age sex national origin disability status genetics protected veteran status sexual orientation gender identity or expression or any other characteristic protected by federal state or local laws.

This policy applies to all terms and conditions of employment including recruiting hiring placement promotion termination layoff recall transfer leaves of absence compensation and training.