This is a remote position.
Role Purpose
The Head of Business Development / Dealer Channel owns the European dealer channel strategy for our robotic solutions portfolio covering:
Robotic Lawn Mowers sold via garden forestry and professional outdoor dealers
Robotic Pool Cleaners sold via specialist pool dealers and service partners
This role defines how we build develop and professionalism dealer networks drive sustainable growth and scale premium robotic technologies across diverse European markets.
Deep expertise in either garden / outdoor power equipment or pool equipment dealer channels with the ambition and capability to expand into a second category.
Key Responsibilities
European Dealer Channel Strategy
- Define and execute a multi-country dealer channel strategy for robotic lawn and pool solutions.
- Develop a clear channel segmentation (garden specialists forestry dealers service providers pool specialists)
- Adapt go-to-market approaches to different dealer realities seasonality and customer journeys.
Business Development & Expansion
- Identify and onboard strategic dealer partners and/or distributor across garden and pool channels.
- Define expansion priorities by country region and channel type.
Commercial Leadership
- Own pricing architecture margin models and commercial terms for dealer channel.
- Define and monitor KPIs such as sell-in sell-out inventory turns margin and service performance.
Cross-Functional Leadership
- Work closely with Product Marketing Supply Chain and After-Sales to ensure:
- Successful product launches
- Dealer training & certification programs
- Strong service ecosystems
- Shape dealer-focused marketing concepts (POS promotions demo programs events).
Team Leadership
- Build lead and develop regional business development resources over time.
- Set clear objectives coaching standards and performance expectations.
- Act as a role model for structured data-driven channel management.
Requirements
Experience & Skills Required
Must-Have Experience
- 5 years in dealer-based sales or business development
- Background in either:
- Garden / outdoor power equipment / robotic lawn mowers
- Pool equipment / pool robots / technical pool products
- Proven experience managing multi-country dealer networks in Europe
Core Competencies
- Deep understanding of indirect sales and dealer economics
- Strategic thinking combined with hands-on execution
- Ability to manage complexity across different dealer types and cultures
- Act as a key interface between European markets and global headquarters ensuring clear effective and culturally aligned end-to-end communication
Languages & Mobility
- Fluent in Mandarin and English (mandatory)
- Additional European languages are a strong plus.
- Flexible location within Europe or China-based with frequent travel to Europe.
Required Skills:
Channel Sales dealer Channel Robotics AI sales business development lawn mover technology Mandarin Chinese English
This is a remote position.Role PurposeThe Head of Business Development / Dealer Channel owns the European dealer channel strategy for our robotic solutions portfolio covering: Robotic Lawn Mowers sold via garden forestry and professional outdoor dealers Robotic Pool Cleaners sold ...
This is a remote position.
Role Purpose
The Head of Business Development / Dealer Channel owns the European dealer channel strategy for our robotic solutions portfolio covering:
Robotic Lawn Mowers sold via garden forestry and professional outdoor dealers
Robotic Pool Cleaners sold via specialist pool dealers and service partners
This role defines how we build develop and professionalism dealer networks drive sustainable growth and scale premium robotic technologies across diverse European markets.
Deep expertise in either garden / outdoor power equipment or pool equipment dealer channels with the ambition and capability to expand into a second category.
Key Responsibilities
European Dealer Channel Strategy
- Define and execute a multi-country dealer channel strategy for robotic lawn and pool solutions.
- Develop a clear channel segmentation (garden specialists forestry dealers service providers pool specialists)
- Adapt go-to-market approaches to different dealer realities seasonality and customer journeys.
Business Development & Expansion
- Identify and onboard strategic dealer partners and/or distributor across garden and pool channels.
- Define expansion priorities by country region and channel type.
Commercial Leadership
- Own pricing architecture margin models and commercial terms for dealer channel.
- Define and monitor KPIs such as sell-in sell-out inventory turns margin and service performance.
Cross-Functional Leadership
- Work closely with Product Marketing Supply Chain and After-Sales to ensure:
- Successful product launches
- Dealer training & certification programs
- Strong service ecosystems
- Shape dealer-focused marketing concepts (POS promotions demo programs events).
Team Leadership
- Build lead and develop regional business development resources over time.
- Set clear objectives coaching standards and performance expectations.
- Act as a role model for structured data-driven channel management.
Requirements
Experience & Skills Required
Must-Have Experience
- 5 years in dealer-based sales or business development
- Background in either:
- Garden / outdoor power equipment / robotic lawn mowers
- Pool equipment / pool robots / technical pool products
- Proven experience managing multi-country dealer networks in Europe
Core Competencies
- Deep understanding of indirect sales and dealer economics
- Strategic thinking combined with hands-on execution
- Ability to manage complexity across different dealer types and cultures
- Act as a key interface between European markets and global headquarters ensuring clear effective and culturally aligned end-to-end communication
Languages & Mobility
- Fluent in Mandarin and English (mandatory)
- Additional European languages are a strong plus.
- Flexible location within Europe or China-based with frequent travel to Europe.
Required Skills:
Channel Sales dealer Channel Robotics AI sales business development lawn mover technology Mandarin Chinese English
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