Manager Content Strategy (Mid-Funnel)
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Job Location:
Chicago, IL - USA
Monthly Salary:
$ 116534 - 154413
Posted on:
10 hours ago
Vacancies:
1 Vacancy
Department:
Job Summary
As an S&C Electric team member youll work on projects that have real-world impact. Youll help transform the grid for resilient and reliable power worldwide. S&C has more than a 100-year history of innovation and has been 100% employee-owned since 2012. We continue this legacy as a trusted forward-thinking leader in the electrical industry. You will advance a safer more reliable and more resilient electrical grid. Our products help the grid adapt to severe weather and transition to clean energy. Were big enough to be a respected industry leader but small enough for you to impact our company directly. Our commitment gives you opportunities to impact on and off the job positively.
Join S&C to make an impact on tomorrows energy challenges and become an employee-owner!
Hours
- 8:00 am 5:00 pm (Mon-Fri) Hybrid
Compensation
At S&C we are dedicated to providing competitive and equitable compensation for all our team members and we are committed to transparency in our pay practices. The estimated annual base salary range for this position is $116534 - $154413.38. Individual pay within this salary range is determined by several compensable factors including performance knowledge job-related skills and experience and relevant education or training. This role is also eligible for S&Cs annual incentive plan (AIP) subject to eligibility criteria.
Join Our Team as a Manager - Content Strategy (Mid-Funnel)!
This role focuses on creating content that supports sales conversations educates customers and drives conversions. The ideal candidate is a persuasive communicator who can craft content that aligns with buyer needs sales strategies and product positioning. The role includes managing a team responsible for producing sales enablement content and collaborating closely with sales and marketing stakeholders.
Key Responsibilities:
- Develop and manage content strategies that support mid-funnel engagement and sales enablement.
- Lead and manage a team of content creators focused on sales assets and conversion-oriented materials.
- Create targeted assets such as case studies product one-pagers email sequences and sales presentations.
- Create internal sales tools to educate and upskill sellers.
- Collaborate closely with sales product marketing and company leadership to understand buyer personas common objections decision criteria and industry trends.
- Contribute to an integrated marketing strategy and develop a content calendar aligned with campaigns product launches and customer journeys.
- Personalize content for different buyer personas and stages of the funnel.
- Support account-based marketing (ABM) initiatives with tailored content packages.
- Track test and measure content performance and refine messaging and formats.
- Develop and manage budgets for key product lines
- Commit to understanding the power industry and S&Cs solutions and apply knowledge of customer challenges and S&Cs unique differentiators
- Build strong partnerships across the Marketing Communications deptartment
- Maintain regular and punctual attendance.
- Attend in-person or virtual meetings as requested or required.
- Communicate effectively and respectfully with others.
- Other responsibilities as assigned.
What youll Need To Succeed:
- Bachelors degree in Communications Marketing Journalism Technical Writing English or a related field
- 10 years of experience in marketing communication product marketing or sales enablement. Proven experience working in technically complex industries. Previous leadership and B2B experience a plus.
- Knowledge of the English language including the meaning and spelling of words rules of composition and grammar
- Experience and proficiency in proofing and editing content as well as visual storytelling.
- Expertise in project management and a high proficiency for managing multiple projects simultaneously with a commitment to meeting deadlines.
- High attention to detail with a focus on accuracy
- Proficiency in Microsoft Office including Word Excel Publisher and PowerPoint
- Ability to manage direct reports and coach/edit work for corporate voice messaging structure visuals and best practices of communications channels.
- CRM experience a plus
S&C Electric is committed to equal-opportunity employment. All employees and applicants will be considered without regard to age color disability gender national origin race religion sexual orientation gender identity protected veteran status or any other classification protected by federal state or local law. If you are an individual with a disability and need an accommodation to complete the application please email us at.
No fixed deadline
Required Experience:
Manager
Key Skills
- Marketing
- Data Visualization
- Tableau
- Customer Segmentation
- Microsoft Powerpoint
- Investment Banking
- Strategic Planning
- Financial Modeling
- Customer relationship management
- Management Consulting
- Google Suite
- Analytics
About Company
S&C Electric Company is a global provider of equipment and services for electric power systems. Founded in 1911, the Chicago-based company designs and manufactures switching and protection products for electric power transmission and distribution.
