Multimedia Designer Digital Learning UTK

Knoxville, TN - USA

Monthly Salary: $ 45600 - 68000

Posted on: 10 hours ago

Vacancies: 1 Vacancy

Job Summary

Description

TheUniversityofTennesseeKnoxvilleisseekingacreativeandhighlyskilledMultimediaDesigner tojointheMarketingteamwithinDigitalLearning.Thisroleplaysakeypartinshapingand executingstrategicmultimediacontentthatpromotestheUniversitysgrowingportfolioofOnline programsprimarilythroughtheVolsOnlinewebsitedigitaladvertisingcampaignsandsocial mediachannels.

Theidealcandidateisnotonlyanexpertinvideo/photocapturing&editinganimationandmotiongraphicsbutalsobringsastrategicmindsettomultimediacontentcreationunderstandinghow

visualstorytellingsupportsbrandgoalsengagestargetaudiencesanddrivesresultsacrossdigital platforms.ThispositioncollaboratescloselywiththeDirectorofCreativeStrategyandOperations marketingstrategistsandothercrossfunctionalteamstodevelopcontenttailoredforvarious stagesofthestudentjourneywithastrongfocusonperformance-drivencreativeforwebpaid mediaandsocialcampaigns.Tobeconsideredforthispositioncandidatesmustprovidearesume and aportfoliowithatleast3-5 samplesofwork.

Responsibilities

DesignCapture

Createanddelivercompellingvisualcontentthatsupportsmarketinggoalsacrossdigitalchannels. Produceandrefinevideomotionandphotographicassetsforcampaignsprogramsandevents ensuringplatform-readyexecutionandbrandconsistency.Overseeprojectsfrominitialplanning throughfinaldeliverycollaboratingwithcross-functionalpartnerstobringideastolifemaintain organizedassetlibrariesandclearlycommunicatecreativedirectiontostakeholders.
Conceptdesignandproducehigh-qualitymultimediacontentincludingpromotionalvideos animations andmotiongraphicsthatalignwithcampaignobjectives.
Delivershigh-visibility multimediacontentthatdirectly supportscampaignperformance brandstorytelling and audience engagement.
Captureeditstillphotographyforcampaignsandevents
Capturefootageforshortformsocialclipslongformvideoandprogrammarketing.
EditandoptimizevideoforvariousplatformssuchastheVolsOnlinewebsitedigitaladvertising email marketing and social media.
Leadthefullproductioncyclefromstoryboardingandscriptingsupporttodirectingshootsand post-production.
Ensureallmultimediacontent adherestoUTbrandingguidelinesandaccessibility standards.
Managedigitalassetsorganizeprojectfilesandmaintainaconsistentmultimediaaesthetic acrosscampaigns.
Workcross-functionallywithwritersdesignersdevelopersfacultyandacademicdepartments to produce meaningful relevant content.

Presentandcommunicatecreativeconceptsclearlytointernalstakeholders.
professionalcreativejudgmentacrossarangeofmultimediadesignandproduction assignments.
Establishesthevisualstylemotionapproachandoverallcreativedirectionformultimediaassets inalignmentwithbrand and campaigngoals.

Research and Strategy

IdentifyandshapemultimediaopportunitiesthatsupportDigitalLearningandVolsOnline objectives.marketawarenessperformanceinsightsandaudiencedatatoguidecreative decisionsandimproveeffectivenessacrosschannels.Contributetocampaignideationtailor
visualapproachestodifferentaudiencesandfunnelstagesandintroducenewformatstoolsormethodsthatexpandreachandstrengthenengagementthroughvideoandmotioncontent.
TakeinitiativeinresearchingandidentifyingmultimediacontentopportunitiesthatalignwiththegoalsofDigitalLearningandVolsOnline.
Analyzetrendsinhighereducationmarketingdigitaladvertisingandmultimediaengagementtoinform content strategy.
Useinsightsfromcampaignperformanceuserbehaviorandplatformanalyticstoindependently refine creative direction and optimize multimedia outputs.
Proactivelydevelopmultimediastrategiestailoredtovariousdigitalchannelsaudience segments and stagesoftheenrollmentfunnel.
Participateinbrainstormingcampaignideasforstudentand programmarketingfeatures
Recommendnewformatstoolsorapproachestoenhancetheimpactandreachofdigital campaigns through video and motion content.
Producecomplexmultimediaassetsthatrequirecreativeproblem-solvingoriginalityandthoughtful execution across platforms.
Selectappropriatemultimediaformats(videoanimationmotiongraphicsinteractiveassets) thatalignwithcampaignstrategytimelinesandavailableresources

Strategic Collaboration and Leadership

Leadswithorganizationadaptabilityandcollaborationtosupporthigh-impactcreativework competingprioritiesandpartnerscloselywithcross-functionalteamstoalignexecutionwith .
Establishclearframeworksdocumentationandrepeatableprocessestosupportconsistent creativedevelopment.

Managemultipleprojectssimultaneously withstrongprioritization ownership and follow-through.
Adaptquicklytoperformancedata feedback and evolvingpriorities.
Collaboratecloselywithdesignersstrategistsandstakeholderstoelevateideasandensurealignedexecution.
Influencecreativedirectionthroughexpertiseclarityandtrustratherthanformalauthority.
Fosteralignmentaroundsharedmessagingframeworksandcampaignobjectives.
Usedatatestingandperformanceinsightstoinformdecisionsandrefinecreativeoutput.
Continuouslyseekopportunitiestoimproveclarityeffectivenessandoverallimpact.
Shareknowledge toolsandbestpracticestosupportteam growthanddevelopment.
PerformotherdutiesasassignedinsupportofDigitalLearningmarketinggoals.
Integratesstakeholderinputcreativebriefsandperformanceinsightstodevelopcohesive multimedia assets that support broader marketing initiatives

Qualifications

REQUIRED QUALIFICATIONS AND EDUCATION

Bachelors degree in Marketing and Communications Design or equivalent experience
Three to five years of experience in one or more of the following areas: Marketing and Communications Graphic or Digital Design Motion or Video Design Photography

PREFERRED QUALIFICATIONS AND EDUCATION

Masters degree in Motion or Video Design Graphic or Digital Design Communications or Marketing or equivalent experience
Five years of experience as a Multimedia Designer
Two to three years of experience in higher education

WORK LOCATION

Knoxville TN. This position has the potential for a hybrid working capacity.

CompensationandBenefits

UTmarketrange:MR09
- TargetSalaryRange:$45600-$68000
- FindmoreinformationontheUTMarketRangestructurehere
FindmoreinformationonUTBenefitshere
APPLICATION INSTRUCTIONS

To express interest please apply with the following attachments. To be assured of full consideration completed applications with all requested materials should be submitted.

Resume
Portfolio
Cover letter
List of three professional references

Screening of applicants will begin immediately and continue until the position has been filled. DLUT

ABOUT THE COLLEGE DEPARTMENT OR DIVISION

Digital Learning at UT is a unit charged with advancing UTs commitment to discovery creativity learning and engagement specifically for online learners. Using advanced and innovative technologies Digital Learning at UT provides scalable solutions that enhance the online learning experience and reduce barriers to student access and success creating meaningful impact for online learners across the state and the nation.

At Digital Learning we strive to be bold and impactful transforming the future of online education through innovative thinking and collaborative problem solving. Join our dynamic and inclusive Digital Learning team where we take pride in teamwork excellence and a shared commitment to shaping the future through education and innovation.

AdditionalInformationonallpostingsprovidedbyUTK

Required Experience:

DescriptionTheUniversityofTennesseeKnoxvilleisseekingacreativeandhighlyskilledMultimediaDesigner tojointheMarketingteamwithinDigitalLearning.Thisroleplaysakeypartinshapingand executingstrategicmultimediacontentthatpromotestheUniversitysgrowingportfolioofOnline programsprimarilythroughtheVolsOnlinewe...