Account Strategist, Travel & Hospitality

Hybrid US-based* Denver Colorado Preferred

*Hybrid Requirements:Employees within 40 miles of a physical office location must be present in office 2 days a week.

Office Locations:San Diego CA & Denver CO

Overview:

For over 15 years 85SIXTY has helped brands grow by blending strategy data technology and creative thinking into powerful integrated solutions. Were more than a digital consultancywere a hands-on partner that drives strategy and delivers results. Built on a high-touch consultative approach we turn complex challenges into simple effective solutions and help forward-thinking brands connect with their audiences in smarter ways. Solving whatever is thrown our way and translating it into simple solutions is at the core of 85SIXTY. We are looking for team members who fit that ethos.

85SIXTY is looking for an experienced Account Strategist with a background in performance marketing to work on clients in the winter sports tourism and hospitality industries. Hands-on experience with paid and organic media analytics and reporting is highly advantageous for this position. The Account Strategist will serve as the primary point of contact between the agency and our clients guiding and coordinating activities between our internal teams and clients. This is not a sales nor project management position. It is a hands-on strategic account strategy and management role.

The ideal candidate is an omnichannel marketer with a sharp mindset collaborative spirit and the drive to lead with new ideas. Youre exceptionally organized and thrive on turning complexity into clarity. This role will work across service areas including paid media social media analytics content & creative SEO and email. You should be very comfortable pulling reports working with data and interpreting information in the interest of continual improvement.

85SIXTY offers a flexible hybrid working environment. This position will be located in either San Diego or Denver with the expectation of a combination of remote and in-office days. There will also be some travel associated with this position.

Responsibilities:

• Day-to-day interface between clients and the agency.
• Lead regular client presentations calls and strategic discussions.
• Build a strong working and personal relationship with client contacts.
• Thoroughly understand the clients business/brand competitive environment industry trends and overall marketing plans/goals.
• Direct and oversee the development of cross-agency integrated marketing programs spearheading the process from strategy to implementation to reporting.
• Coordinate deliverables and tasks across internal team members and manage them through delivery.
• Oversee the quality of all work provided to clients ensuring it stays on brand.
• Lead seasonal planning including building and presenting integrated plans and decks.
• Define and develop KPIs for project success with clients.
• Partner with internal teams and external partners to communicate client objectives and develop strategic solutions.
• Provide support across analytics media testing campaign QA and vendor selection/ partnerships.
• Review and analyze campaign performance to identify opportunities for optimization and to extract learnings which can be shared with clients.
• Expertly present complex reports ideas and concepts to clients in formal and informal settings.
• Effectively execute the marketing programs including written communication of changes and updates to all teams.
• Oversee client budgets pacing and billing.

Desired Qualifications:

• 5 years of experience in account management marketing and/or media.
• A bachelors in marketing business or related discipline.
• Passionate about winter sports - ski or snowboard experience.
• Experience working in tourism or hospitality.
• Experience with digital media including Paid Search Paid Social and multi-tactic Programmatic.
• Able to demonstrate and speak to digital performance marketing - manage paid media against performance targets (ROAS CPA).
• Demonstrated skill with web analytics tools including Google Analytics and/or Adobe Analytics.
  • Experienced in Adobe Analytics is strongly advantageous.
• Customer-facing experience presenting and advising on performance metrics and optimizations.
• A high degree of accuracy is required in all aspects of this job including a proven ability to manage budgets in a strategic fashion to achieve clients business objectives.
• Sound judgment and interpersonal skills with excellent public speaking skills and experience.
• Proficient in core workplace applications including Excel Word PowerPoint and Google Workspace.
• Ability to develop strong relationships internally and externally by gaining trust and delivering on expectations.
• Extremely motivated ready to learn new skills and comfortable in a high-paced environment working across multiple clients.

Benefits:

• Competitive salary and benefits package.
  • Medical Dental Vision
  • Life/AD&D
  • FSA - Health/Dependent Care
  • Voluntary Life/AD&D
  • Retirement Plan
• FTO - Flexible Time Off
• Paid Holidays Annually: 13
• Opportunities for professional development and growth.
• Collaborative and dynamic work environment.
• Contribution to impactful and innovative projects in the digital space.

Compensation Disclaimer:

Compensation Range: $85000 - $100000 annually. Actual compensation is based on multiple factors that are unique to each candidate including and not limited to job-related knowledge level of relevant experience education skills and geographic location (to account for comparative cost of living). 85SIXTY reserves the right to modify this pay range at any time.

EEO Statement:

85SIXTY is an equal opportunity employer. We do not discriminate on the basis of race color religion marital status age national origin ancestry physical or mental disability medical condition pregnancy genetic information gender sexual orientation gender identity or expression veteran status or any other status protected under federal state or local law.

Staffing / Recruiting Agencies:

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Fake Job Postings Statement:

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