Director, Advisor Network

Manulife is a leading international financial services provider helping people make decisions easier and lives better. Help shape the future you want to see and discover that better can take you anywhere you want to go.

The Director will lead a strategic initiative to design build and scale a platform of affiliated advisors Longer. Healthier. Better. Advisor Network (LHBN) as the primary go-to-market engine for transactional products in Broad Markets/Mass Affluent. This position will be critical in telling our story of helping our customers living Longer. Healthier. Better. Lives. Through effective storytelling they will help us recruit motivate and grow advisors.

This role combines strategic leadership with hands-on execution inspiring through storytelling adapting communication styles to diverse audiences and reinforcing value-based selling principles. The Director will foster long-term relationships act as a player coach and manage budget oversight for network operations events and meetings.

Key Accountabilities

• Strategic Leadership & Program Design

  • Develop and execute strategies for building and scaling the affiliated advisor platform.

  • Translate business objectives into actionable plans with clear milestones and measurable outcomes.

  • Influence priorities and resource allocation across Distribution Product Operations Technology and Marketing.

• Agent Network Development

  • Driving awareness of the platform; telling the story and recruiting agents

  • Execute phased recruitment plans for MVP and scale-up ensuring diversity and quality of the agent cohort.

  • Define admission standards based on production quality persistency and mission alignment.

• Lead Generation & Routing

  • Operationalize lead framework across multiple channels (site partner leads events paid media).

  • Establish routing rules and quality metrics; maintain dashboards for lead throughput and conversion.

• Compensation & Recognition

  • Implement tiered compensation structure aligned with performance standards.

  • Integrate recognition programs and differentiate benefits for top performers; monitor ROI and retention.

• Sales Desk & Service Blueprint

  • Stand up sales desk operations including staffing scripts and knowledge base.

  • Complete end-to-end service blueprint from certification through in-force; integrate digital tools for streamlined agent interactions.

• Partner Engagement & Conversion

  • Drive onboarding and conversion of BGAs/IMOs/LOAs; set explicit conversion goals and track progress.

  • Conduct quarterly business reviews and publish outcomes to the shared scoreboard.

• Certification & Training

  • Design and manage certification programs including curriculum development and LMS operations.

  • Monitor completion rates post-training conversion and persistency metrics; publish results to dashboards.

• Analytics & Reporting

  • Maintain public scoreboards for certification lead performance and partner outcomes.

  • Lead variance analysis and corrective actions; provide insights to senior leadership for decision-making.

• Budget Oversight

  • Manage budget for running the network including events meetings and related operational expenses.

When you join our team:

• Well empower you to learn and grow the career you want.

• Well recognize and support you in a flexible environment where well-being and inclusion are more than just words.

• As part of our global team well support you in shaping the future you want to see.

If you are applying to this role in Massachusetts please note the salary range is $70000 - $121300 USD. Additionally employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance.

About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services provider helping people make their decisions easier and lives better. To learn more about us visit is an Equal Opportunity Employer

At Manulife/John Hancock we embrace our diversity. We strive to attract develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment retention advancement and compensation and we administer all of our practices and programs without discrimination on the basis of race ancestry place of origin colour ethnic origin citizenship religion or religious beliefs creed sex (including pregnancy and pregnancy-related conditions) sexual orientation genetic characteristics veteran status gender identity gender expression age marital status family status disability or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process contact .

Salary will vary depending on local market conditions geography and relevant job-related factors such as knowledge skills qualifications experience and education/training. Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance. Please contact for additional information.

Manulife/John Hancock offers eligible employees a wide array of customizable benefits including health dental mental health vision short- and long-term disability life and AD&D insurance coverage adoption/surrogacy and wellness benefits and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension/401(k) savings plans and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in the U.S. includes up to 11 paid holidays 3 personal days 150 hours of vacation and 40 hours of sick time (or more where required by law) each year and we offer the full range of statutory leaves of absence.

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