Creative Consultant

Career Area:

Job Description:

Your Work Shapes the World at Caterpillar Inc.

When you join Caterpillar yourejoining a global team who cares not just about the work we do but also about each other. We are the makers problem solvers and future world builders who are creating stronger more sustainable communities. We dontjust talk about progress and innovation here we make it happen with our customers where we work and live. Together we are building a better world so we can all enjoy living in it.

Cat Digital is the digital and technology arm of Caterpillar Inc. leveraging the latest technologies to build industry leading digital solutions for our customers and dealers. With over 1.5 million connected assets worldwide our teams use data technology advanced analytics telematics and AI capabilities to help our customers build a better more sustainable world.

Job Summary:

Ironworks is Caterpillars in-house marketing agency. Built to Inspire. Driven by Strategy. Relentless by Design. Our core values include Authenticity Passion Strategy Collaboration and Accountability.

We are the creative engine behind the worlds toughest brand.

The Sr Strategist/Creative Consultant at Ironworks will be responsible for leading the strategic vision for brand campaigns across a wide variety of business units creating and activating compelling brand stories that drive business impact for Caterpillar. This role operates at the front end of the agency ensuring work begins with clear strategic direction before creative execution starts.

Youre a strategic thinker with a curiosity for asking why. You strive to understand digital behavior emerging technologies and are ready to translate insights into actionable brand frameworks and campaign strategies.

As part of Ironworks you will be part of a fast-growing team with enterprise impact. Your work matters every day to the clients we serve and to the dealers and customers who are impacted by our campaigns. You will be a part of an organization that has steadfast values of integrity excellence teamwork commitment and sustainability lives by a culture of safety and helps our customers build a better world.

Come join us. Lets do the work.

What You Will Do:

• Owns front-end strategic clarity by defining the problem audience priority message hierarchy and success criteria before creative execution begins.

• Develop and articulate brand strategies that connect business objectives with audience insights trends and digital behaviors

• Translate complex brand challenges into clear positioning messaging hierarchies and brand narratives

• Map consumer journeys and buying behaviors to identify high-impact opportunities for connection and engagement

• Design and orchestrate integrated communications strategies across paid owned and earned touchpoints partnering closely with creative media and digital teams

• Conduct and synthesize market audience and competitive research to inform recommendations

• Collaborate with cross-functional agency teams to inspire creative concepts campaign activations and content systems that drive measurable brand growth

• Present strategic recommendations and insights to clients and internal stakeholders in a compelling story-driven manner

• Stay attuned to emerging trends in culture digital platforms and technology to inform brand and campaign strategies

• Support the development of brand measurement frameworks and KPIs to track effectiveness and optimize performance

• Conceptualizes sells designs leads analyzes and presents qualitative and quantitative research studies

What You Will Have:

Customer Focus: Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions.
Collaborating: Knowledge of collaborative techniques; ability to work with a variety of individuals and groups in a constructive and collaborative manner.
Creativity: Knowledge of the approaches tools and techniques for promoting creative original thinking and ability to apply it to a variety of business situations.
Effective Communications: Understanding of effective communication concepts tools and techniques; ability to effectively transmit receive and accurately interpret ideas information and needs through the application of appropriate communication behaviors.
Relationship Management: Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients vendors and peers.
Promotion and Marketing Communications: Knowledge of different promotional and marketing communication techniques; ability to use different marketing channels and tools in combination to focus on how a business communicates a message to the market.

Considerations For Top Candidates:

• Experience in strategy within an agency or brand environment

• Demonstrated expertise in brand positioning consumer insight development and integrated communications strategy

• Strong analytical skills with experience leveraging research data and cultural intelligence to drive strategy

• Proficiency in mapping consumer journeys and identifying key touchpoints for engagement

• Confident storyteller with excellent written and verbal communication skills; able to simplify the complex and inspire action

• Experience collaborating cross-functionally with creative media digital and client teams

• Deep familiarity with digital and social platforms as well as an understanding of how technology and culture shape brand expression

• Familiarity with prompt-based interaction and commonly used generative AI tools (e.g. CoPilot Firefly Envato Midjourney) is a plus especially for tasks like ideation research and brief development

• Knowledge of secondary research data sources; ability to navigate and extract baseline insights

• Experience with measurement and performance tracking is a plus

• Curiosity adaptability and a proactive mindset required; experience mentoring or managing junior strategists a bonus

What You Will Get:

Working with a Fortune 100 leader you can build your career on a global scale and take advantage of development opportunities with emerging technologies. Weve created an inclusive environment for you to explore your passions make an impact and do the work that really matters. Join Us.

About Caterpillar:

Caterpillar Inc. is the worlds leading manufacturer of construction and mining equipment off-highway diesel and natural gas engines industrial gas turbines and diesel-electric locomotives. For nearly 100 years weve been helping customers build a better more sustainable world and are committed and contributing to a reduced-carbon future. Our innovative products and services backed by our global dealer network provide exceptional value that helps customers succeed.

Summary Pay Range:

Compensation and benefits offered may vary depending on multiple individualized factors job level market locationjob-related knowledge skills individual performance and experience. Please note that salary is only one component of total compensation at Caterpillar.

Benefits:

Subject to plan eligibility terms and guidelines. This is a summary list of benefits.

• Medical dental and vision benefits*

• Paid time off plan (Vacation Holidays Volunteer etc.)*

• 401(k) savings plans*

• Health Savings Account (HSA)*

• Flexible Spending Accounts (FSAs)*

• Health Lifestyle Programs*

• Employee Assistance Program*

• Voluntary Benefits and Employee Discounts*

• Career Development*

• Incentive bonus*

• Disability benefits

• Life Insurance

• Parental leave

• Adoption benefits

• Tuition Reimbursement

* These benefits also apply to part-time employees

Any offer of employment is conditioned upon the successful completion of a drug screen.

Caterpillar is an Equal Opportunity Employer Including Veterans and Individuals with Disabilities. Qualified applicants of any age are encouraged to apply.

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