Director of Public Relations

Boston, NH - USA

Monthly Salary: Not Disclosed

Posted on: 4 hours ago

Vacancies: 1 Vacancy

Job Summary

The Director of Public Relations is responsible for shaping protecting and elevating the hotels public image through strategic storytelling media relations brand partnerships and reputation management. This role serves as the primary brand voice externally ensuring consistent messaging that aligns with the hotels positioning values and commercial objectives.

The ideal candidate is a proactive relationship-builder skilled storyteller and trusted brand steward with a strong understanding of luxury hospitality destination marketing and experiential branding.

Key Responsibilities

Brand & Communications Strategy

Develop and execute an integrated PR and communications strategy that supports brand awareness revenue goals and market positioning
Ensure all external messaging reflects the hotels voice brand standards and guest experience
Collaborate closely with Sales Marketing Operations and Executive Leadership to align messaging and initiatives

Media Relations

Serve as the primary media contact for local national and international press
Build and maintain strong relationships with journalists editors influencers and tastemakers
Pitch proactive story ideas tied to hotel offerings culinary concepts events renovations leadership and destination relevance
Coordinate media visits familiarization trips interviews and photo shoots

Content & Storytelling

Oversee creation of press releases media kits fact sheets brand narratives and executive bios
Guide storytelling across earned owned and shared channels in collaboration with Marketing and Digital teams
Identify seasonal cultural and experiential opportunities to create newsworthy moments

Influencer & Partnership Strategy

Develop and manage influencer collaborations aligned with brand values and target audiences
Identify and execute strategic partnerships with luxury brands cultural institutions and community organizations
Ensure all partnerships drive authentic brand exposure and measurable impact

Reputation & Crisis Management

Monitor brand sentiment across media and digital platforms
Lead crisis communications planning and response in collaboration with Executive Leadership
Act as a calm strategic communicator during sensitive or high-visibility situations

Community & Destination Engagement

Serve as an ambassador for the hotel within the local community and hospitality ecosystem
Build relationships with tourism boards chambers of commerce cultural organizations and key stakeholders
Support destination storytelling and positioning initiatives

Measurement & Reporting

Track PR performance metrics including media impressions share of voice sentiment and ROI
Provide regular reporting and insights to leadership
Adjust strategies based on results and market trends

Compensation Range

74 - 105.5K annually base Incentive and benefits

Qualifications :

Sales experience in hospitality

Experience with Sales reporting

Strong Luxury hospitality experience (5 years)

Branding and experiential marketing

Additional Information :

EEO guidelines

Remote Work :

Employment Type :

Full-time