Multi-Cultural Life Marketing

Who We Are

At Corebridge Financial we believe action is everything. Thats why every day we partner with financial professionals and institutions to make it possible for more people to take action in their financial lives for today and tomorrow.

We align to a set of Values that are the core pillars that define our culture and help bring our brand purpose to life:

• We are stronger as one: We collaborate across the enterprise scale what works and act decisively for our customers and partners.
• We deliver on commitments: We are accountable empower each other and go above and beyond for our stakeholders.
• We learn improve and innovate: We get better each day by challenging the status quo and equipping ourselves for the future.
• We are inclusive: We embrace different perspectives enabling our colleagues to make an impact and bring their whole selves to work.

Who Youll Work With

We tell the powerful story of how Corebridge makes it possible for more people and institutions to take action in financial lives for their own and on behalf of others. Our team designs and executes advertising programs internal and external communications strategies and client and prospect engagement programs to showcase who Corebridge is to our customers distribution partners and employees. Our team oversees brand positioning and strategy digital and social media employee and executive communications media relations industry research and thought leadership product marketing customer regulatory communications and social impact and sponsorship programming.

Role Overview:

Develop and implement marketing strategies aligned with overall business objectives and key growth opportunities. Responsible for supporting diverse distribution channels with large growth opportunities within multicultural groups that speak other languages. Focus on translations and targeted / tailored marketing materials & education to expand life channel growth (est $10M ). Accurately position present & market products in additional languages such as Spanish Mandarin Indian Korean and Vietnamese ensuring regulatory compliance.

Key Responsibilities:

Strategic Marketing Leadership:

• Develop and implement channel-specific marketing strategies targeting multicultural markets aligned with overall business objectives.
• Coordinate cross-departmental teams and external third-party support to ensure alignment and execution of the marketing programs.
• Partner closely with Operations & Underwriting leadership to ensure marketing strategies materials and initiatives are aligned with operational capabilities and business priorities.

Multicultural Marketing Strategy:

• Manage external third parties that provide certified translation services of marketing materials ensuring quality compliance and the delivery of official certificates of translation.
• Collaborate with product distribution and compliance teams to ensure multicultural marketing programs align with regulatory standards and cultural sensitivities while effectively communicating product value and brand trust.
• Develop and implement multicultural marketing strategies that resonate with diverse consumer segments ensuring relevance accessibility and inclusivity across relevant marketing materials.
• Create culturally relevant messaging and creative content for both financial professionals and consumers that address unique needs values and financial planning goals specific to each demographic.

Distribution & Partner Engagement:

• Collaborate with internal distribution and product teams to activate growth strategies and strategic partnerships that support multicultural segments.
• Support relationship management with key accounts by developing tailored marketing resources and training programs.

Campaign Development:

• Lead development of culturally resonant creative messaging and content that authentically connects with target audiences.
• Oversee the adaptation and localization of existing content to ensure cultural relevance and accuracy.
• Manage agency and vendor relationships ensuring on-brand execution and measurable outcomes

Operations & Underwriting Communications:

• Collaborate with Operations & Underwriting teams to develop timely and accurate marketing communications that support process changes and service enhancements.
• Deliver broad marketing strategy that incorporates operational & underwriting insights to drive greater advisor education.

Analytics & Optimization:

• Measure campaign performance track key KPIs (awareness engagement lead generation policy growth) and optimize based on insights.
• Leverage data to tell a compelling story about the impact of multicultural marketing efforts.

Required Skills & Qualifications:

Strategic & Industry Expertise:

• Deep knowledge of life insurance products and evolving insurance landscape (7 yrs preferred).
• Understanding of financial advisor behavior and the dynamics of multi-channel distribution including IMO BGA MGA and MLM channels.
• Proven ability to align marketing strategies with sales objectives and business KPIs.

Marketing & Digital Acumen:

• Mastery of B2B content marketing marketing automation & performance marketing techniques.
• Experience with marketing technology platforms (e.g. Salesforce Seismic).
• Proficient in data-driven campaign development A/B testing and ROI-focused marketing.

Leadership & Collaboration:

• Strategic thinker with strong project management experience leading matrixed teams.
• Strong verbal and written communication skills with ability to influence stakeholders and present to executive leadership.
• Adept at navigating a fast-paced evolving environment with a proactive entrepreneurial mindset.

Technical & Creative Skills:

• Proficient in Microsoft Office Adobe Creative Suite digital content management systems and collaboration platforms (e.g. SharePoint Teams).
• Ability to write and edit marketing content with creativity and precision.

Preferred Education:

• Bachelors degree in Marketing Communications Business or related field; Masters degree preferred.

Work Location

This position is based in Corebridge Financials Houston TX office and is subject to our hybrid working policy which gives colleagues the benefits of working both in an office and remotely.

Estimated Travel

Minimal travel

Why Corebridge

At Corebridge Financial we prioritize the health well-being and work-life balance of our employees. Our comprehensive benefits and wellness program is designed to support employees both personally and professionally ensuring that they have the resources and flexibility needed to thrive.

Benefit Offerings Include:

• Health and Wellness: We offer a range of medical dental and vision insurance plans as well as mental health support and wellness initiatives to promote overall well-being.
• Retirement Savings: We offer retirement benefits options which vary by location. In the U.S. our competitive 401(k) Plan offers a generous dollar-for-dollar Company matching contribution of up to 6% of eligible pay and a Company contribution equal to 3% of eligible pay (subject to annual IRS limits and Plan terms). These Company contributions vest immediately.
• Employee Assistance Program: Confidential counseling services and resources are available to all employees.
• Matching charitable donations: Corebridge matches donations to tax-exempt organizations 1:1 up to $5000.
• Volunteer Time Off: Employees may use up to 16 volunteer hours annually to support activities that enhance and serve communities where employees live and work.
• Paid Time Off: Eligible employees start off with at least 24 Paid Time Off (PTO) days so they can take time off for themselves and their families when they need it.

Eligibility for and participation in employer-sponsored benefit plans and Company programs will be subject to applicable law governing Plan document(s) and Company policy.

We are an Equal Opportunity Employer

Corebridge Financial is committed to being an equal opportunity employer and we comply with all applicable federal state and local fair employment laws. All applicants will be considered for employment based on job-related qualifications and without regard to race color religion sex gender gender identity or expression sexual orientation national origin disability neurodivergence age veteran status or any other protected characteristic. The Company is also committed to compliance with all fair employment practices regarding citizenship and immigration status. At Corebridge Financial we believe that diversity and inclusion are critical to building a creative workplace that leads to innovation growth and profitability. Through a wide variety of programs and initiatives we invest in each employee seeking to ensure that our colleagues are respected as individuals and valued for their unique perspectives.

Corebridge Financial is committed to working with and providing reasonable accommodations to job applicants and employees including any accommodations needed on the basis of physical or mental disabilities or sincerely held religious beliefs. If you believe you need a reasonable accommodation in order to search for a job opening or to complete any part of the application or hiring process please send an email to . Reasonable accommodations will be determined on a case-by-case basis in accordance with applicable federal state and local law.

We will consider for employment qualified applicants with criminal histories consistent with applicable law.

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