Senior Manager Digital Growth & Engagement

Requisition ID: 247573

Join a purpose driven winning team committed to results in an inclusive and high-performing culture.

About the Role:

Under the guidance of the Director Digital Growth & Engagement the Senior Manager is accountable for owning and delivering the strategy prioritization and implementation of digital adoption and engagement programs designed to accelerate digital usage and increase self-serve. This role is responsible for setting program priorities translating channel strategy into executable direct to client initiatives (ie. marketing) and driving measurable outcomes through performance tracking business casing and cross-channel orchestration.

Is this role right for you In this role you will:

Program Ownership & Strategy:

• Own the end to delivery of enterprise digital adoption and engagement programs including prioritization roadmap and performance measurement
• Drive increased awareness registration and usage of digital banking capabilities by identifying high-impact opportunities to shift simple service transactions to digital channels where appropriate in collaboration with channel partners.
• Govern a centralized program led approach to digital adoption acting as a hub for strategy standard and alignment across product channel and marketing teams.
• Be comfortable with and have the ability to break down strategic problems analyze and assess data sets to identify areas of opportunity for digital adoption and engagement programs.
• Partner closely with Marketing Digital Channels Product Technology Retal Banking Branch and Contact Centre teams to deliver integrated tactics for clients and employees to accelerating digital usage.

Marketing and Cross Channel Orchestration:

• Translate enterprise channel strategies into actionable insights ensuring alignment across key stakeholders and delivery teams oversee change management communications and go-to-market activities to drive adoption and engagement
• Own the strategy and execution of direct to client marketing campaigns designed to increase adoption this includes partnering with marketing to develop creative direction client-centric messaging and post campaign performance.

Performance Management:

• Define success metrics KPIs and reporting framework to track adoption and engagement and program performance
• Analyze customer channel and operational data to identify insights opportunities and inform program prioritization and decisions
• Strong planning skills ability to discern research information industry trends & data to focus on critical business objectives
• Communicate data driven insights performance results and strategic recommendations to senior leadership through executive level presentations on digital growth priorities
• Understand how the Banks risk appetite and risk culture should be considered in day-to-day activities and decisions
• Continuously pursues effective and efficient operations of his/her respective areas while ensuring the adequacy adherence to and effectiveness of day-to-day business controls to meet obligations with respect to operational risk regulatory compliance risk AML/ATF risk and conduct risk including but not limited to responsibilities under the Operational Risk Management Framework Regulatory Compliance Risk Management Framework AML/ATF Global Handbook and the Guidelines for Business Conduct.

Do you have the skills that will enable you to succeed in this role Wed love to work with you if you have:

• 5 -7 years of marketing digital or strategy (financial services experience an asset)
• Strategic Thinking and Strategic Influencing
• Enthusiastic hard-working thorough inclusive and results-oriented; Ability and desire to help others thrive in a dynamic team-oriented environment
• Experience with digital transformation and strategy initiatives an asset
• Experience with data data analysis and KPI reporting
• Skilled relationship management including influencing senior executive decisions
• Deep passion in first class customer experiences and innovation
• Detail-orientation and strong organizational capabilities with proficiency in Excel
• Strong power point skills to build strategic presentations
• Strategic Thinking and Strategic Influencing
• Excellent verbal and written communication skills ability to communicate on a broad spectrum (from deep technical discussions to high level executive vision)
• Work experience in facilitation and fact-based problem solving to resolve complex issues and drive actionable outcomes

Whats in it for you

• Diversity Equity Inclusion & Allyship-We strive to create an inclusive culture where every employee is empowered to reach their fullest potential respected for who they are and are embraced through bias-free practices and inclusive values across Scotiabank. We embrace diversity and provide opportunities for all employees to learn grow & participate through our various Employee Resource Groups (ERGs) that span across diverse gender identities ethnicity race age ability & veterans.
• Accessibility and Workplace Accommodations- We value the unique skills and experiences each individual brings to the Bank and are committed to creating and maintaining an inclusive and accessible environment for everyone. Scotiabank continues to locate remove and prevent barriers so that we can build a diverse and inclusive environment while meeting accessibility requirements.
• Upskillingthrough online courses cross-functional development opportunities and tuition assistance.
• Competitive Rewards program including bonus flexible vacation personal sick days and benefits will start on day one.
• Community Engagement - no matter where you choose to work from; we offer opportunities for community engagement & belonging with our various programs such as hackathons contests Humans of Digital and much more!

Location(s): Canada : Ontario : Toronto

Scotiabank is a leading bank in the Americas. Guided by our purpose: for every future we help our customers their families and their communities achieve success through a broad range of advice products and services including personal and commercial banking wealth management and private banking corporate and investment banking and capital markets.

At Scotiabank we value the unique skills and experiences each individual brings to the Bank and are committed to creating and maintaining an inclusive and accessible environment for everyone. If you require accommodation (including but not limited to an accessible interview site alternate format documents ASL Interpreter or Assistive Technology) during the recruitment and selection process please let our Recruitment team know. If you require technical assistance please click here. Candidates must apply directly online to be considered for this role. We thank all applicants for their interest in a career at Scotiabank; however only those candidates who are selected for an interview will be contacted.