Marketing Lead

About the Company

We are a fast-growing fully virtual organization that partners with ambitious businesses to build strong brands drive growth and execute high-impact marketing strategies. Our team operates globally values ownership and thrives in a results-driven collaborative environment.

We are expanding our marketing function and are seeking an experienced Marketing Lead to lead strategy execution and performance across internal and client-facing initiatives.

Role Overview

As the Marketing Manager you will be responsible for developing and executing end-to-end marketing strategies that support business objectives. You will oversee campaigns across multiple channels manage cross-functional contributors and ensure consistent data-driven delivery of results.

This role requires a strategic thinker who is also hands-on highly organized and comfortable leading marketing efforts in a remote setting.

Key Responsibilities

Strategy & Campaign Management

• Develop and implement comprehensive marketing strategies aligned with business and client goals

• Plan execute and optimize campaigns across digital channels (social media email paid ads content etc.)

• Build marketing roadmaps funnels and content plans tailored to different audiences

• Monitor industry trends and proactively recommend improvements and innovations

Performance & Analytics

• Track and analyze KPIs including engagement leads conversions CAC and ROI

• Use data insights to refine strategies and improve campaign performance

• Prepare clear actionable performance reports and recommendations

Team & Project Oversight

• Manage and delegate work to virtual assistants creatives and contractors

• Oversee content calendars copy and creative assets from concept to delivery

• Ensure brand consistency quality control and timely execution across all outputs

Stakeholder & Client Collaboration (where applicable)

• Present marketing plans progress updates and results to stakeholders or clients

• Translate business goals into practical measurable marketing actions

• Guide stakeholders through insights performance outcomes and next steps

Qualifications & Experience

Required:

• 5 years of experience in digital marketing or a similar leadership role

• Proven experience managing multi-channel campaigns end-to-end

• Strong understanding of marketing tools and platforms (e.g. Meta Ads email marketing tools analytics dashboards design tools)

• Demonstrated ability to manage multiple projects and priorities simultaneously

• Excellent communication planning and leadership skills

Preferred:

• Experience working in agency consulting or virtual team environments

• Familiarity with marketing automation CRM systems or funnel-building tools

• Exposure to diverse industries such as professional services e-commerce or coaching

Core Competencies

• Strategic and analytical mindset

• Strong execution and follow-through

• High attention to detail and quality

• Proactive accountable and self-directed

• Comfortable working in fast-paced remote teams

What We Offer

• Fully remote role with flexible working hours

• Opportunity to work with diverse brands and industries

• Collaborative performance-driven team culture

• Professional growth and leadership development opportunities

• Competitive compensation with performance-based incentives