Associate Director, Growth Marketing
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Job Location:
Philadelphia, PA - USA
Monthly Salary:
$ 87800 - 244300
Posted on:
10 hours ago
Vacancies:
1 Vacancy
Job Summary
Summary:
IQVIA Digital powers exceptional brand experiences delivering innovative solutions based on a customer-first insights-driven and integrated omnichannel provide authenticated privacy-enhanced data and analytics innovative fit-for-purpose healthcare technology and the expertise to enable an effective and adaptable marketing model that drives better quality of care and patient outcomes.
The Associate Director Growth Marketing will lead strategy and execution of integrated marketing programs that drive revenue growth across IQVIA Digitals portfolio. This role partners closely with Product Marketing Sales and Commercial Strategy to translate business and product goals into measurable marketing outcomes.
Responsibilities:
- Growth and Demand Generation Strategies: Lead the design and execution of integrated marketing programs aligned with business and product objectives that drive qualified pipeline and accelerate revenue growth.
- Campaign Management: Develop multi-channel campaigns (email paid media webinars events and digital) aligned to product and business objectives leveraging data-driven insights to optimize performance and ROI.
- Event Strategy: Partner with GTM and event lead on participation in industry events webinars and trade shows to maximize engagement and lead generation.
- Data-Driven Insights: Use quantitative and qualitative data to inform differentiated programs and targeted tactics.
- Cross-Functional Collaboration: Work closely with commercial strategy sales product and content teams to ensure alignment and maximize ROI.
- Performance Reporting: Analyze campaign results and report on KPIs to evaluate success and inform future initiatives.
Qualifications:
- To be eligible for this position you must reside in the same country where the job is located.
- Bachelors degree in marketing business or related field; Masters preferred.
- 7-10 years experience in Marketing with a focus on growth marketing demand generation or digital marketing within healthcare life sciences life sciences technology and/or media industries required.
- Proven success in developing and executing multi-channel marketing campaigns.
- Technical marketing skills including AdTech SEO platforms and Marketing Automation.
- Familiarity with Marketing Automation tools and analytics platforms (HubSpot Marketo Google Analytics) and CRM platforms (Salesforce).
- Strong analytical skills with ability to translate insights into actionable strategies.
- Excellent leadership and communication skills; ability to influence across teams.
- Work Location: U.S. Remote.
Success Metrics:
- Pipeline growth and velocity improvements tied to marketing programs.
- Increased adoption of new products/features within defined timelines.
- Engagement quality and retention indicators aligned to business goals.
IQVIA is a leading global provider of clinical research services commercial insights and healthcare intelligence to the life sciences and healthcare industries. We create intelligent connections to accelerate the development and commercialization of innovative medical treatments to help improve patient outcomes and population health worldwide. Learn more at
IQVIA is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity national origin disability status as a protected veteran or any other status protected by applicable law. potential base pay range for this role when annualized is $87800.00 - $244300.00. The actual base pay offered may vary based on a number of factors including job-related qualifications such as knowledge skills education and experience; location; and/or schedule (full or part-time). Dependent on the position offered incentive plans bonuses and/or other forms of compensation may be offered in addition to a range of health and welfare and/or other benefits.
Required Experience:
Director
Key Skills
- Digital Marketing
- B2B Sales
- Marketing
- Pardot
- Marketing Automation
- Customer Segmentation
- HubSpot
- Multichannel Marketing
- Market Research
- Affiliate Marketing
- Social Media Management
- Lead Generation
About Company
IQVIA is the Human Data Science Company™. We are inspired by the industry we serve and provide solutions that enable life sciences companies to innovate with confidence, maximize opportunities and ultimately drive human health outcomes forward. Our approach is Human Data Science – a d ... View more
