PR Specialist, Alexa+ AI Capabilities

Amazon is seeking a creative curious and highly proactive PR Specialist to drive momentum for Alexa AI Capabilities. This role is focused on showcasing what Alexa can doboth new and existing capabilitiesthrough creative communications and PR campaigns. Were looking for someone who loves to roll up their sleeves ideate plan and execute compelling storytelling that brings Alexa features to life.

In this role you will own a comms roadmap to drive ongoing momentum for Alexa features developing and executing creative campaigns that keep Alexa top-of-mind with media influencers and customers. Youll promote new and existing Alexa capabilities to reporters through social channels and via influencer partnerships finding fresh angles and creative approaches to demonstrate the value and innovation of Alexa.

You will develop and execute proactive momentum activity campaigns that go beyond launch moments creating sustained interest and engagement around Alexa capabilities throughout the year. Through strategic media relations and proactive pitching youll build relationships with technology AI and consumer tech media contacts securing coverage that illustrates the breadth and depth of what Alexa can do.

This is a hands-on role where youll collaborate with cross-functional partners including product engineering marketing and content teams to identify compelling stories develop creative campaign concepts and execute tactical PR programs. Youll bring creativity curiosity and an abundance of bias for action to everything you do.

Key job responsibilities



- 5 years of recent professional communications or public relations experience
- Bachelors degree
- Proven Track Record: History of securing high-profile media coverage in top-tier technology and consumer publications.
- Excellent written and verbal communication skills with ability to translate technical AI concepts into engaging stories.
- Demonstrated creativity in developing and executing PR campaigns and momentum activities.
- Extreme proactivity and bias for action--a self-starter who thrives on ideating and executing creative work.

- Experience with consumer technology communications particularly in AI voice technology or software features.
- Track record of developing successful proactive PR campaigns and creative storytelling programs.
- Experience working with product and engineering teams to identify and develop compelling narratives.
- Established relationships with technology reporters and influencers.
- Understanding of AI technology hardware design processes or emerging technology trends.
- Demonstrated ability to work independently and manage multiple projects simultaneously.
- Strong interpersonal skills and ability to collaborate effectively with cross-functional teams.
- Experience with social media strategy and influencer engagement.
- Curiosity and willingness to deeply understand product capabilities to find creative storytelling angles.
- Ability to thrive in fast-paced dynamic environments with shifting priorities.
- Focus on driving measurable results and media impact.
- Hands-on approach with willingness to execute tactical work alongside strategic thinking.

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience qualifications and location. Amazon also offers comprehensive benefits including health insurance (medical dental vision prescription Basic Life & AD&D insurance and option for Supplemental life plans EAP Mental Health Support Medical Advice Line Flexible Spending Accounts Adoption and Surrogacy Reimbursement coverage) 401(k) matching paid time off and parental leave. Learn more about our benefits at WA Seattle - 82700.00 - 134000.00 USD annually