SEO & Digital Optimization Lead
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Job Location:
Reston, VA - USA
Monthly Salary:
$ 65650 - 118675
Posted on:
Yesterday
Vacancies:
1 Vacancy
Job Summary
The SEO & Digital Optimization Lead is responsible for executing and continuously optimizing search and digital performance across and related digital properties. This role focuses on hands-on implementation of SEO SEM and emerging Generative Engine Optimization (GEO) programs translating approved strategies and priorities into measurable improvements in visibility traffic quality and engagement. The successful candidate executes optimizes and measures approved SEO and SEM plans in partnership with internal functional partners and agencies.
This role partners closely with the Digital Platform Product Owner Senior Digital & UX Strategist Interactive Design Lead Brand teams and external agencies to ensure search and optimization requirements are built into platforms content and interactive experiences from the outset.
Key Responsibilities
- SEO SEM & GEO Execution
- Execute and optimize SEO and SEM efforts including technical SEO on-page optimization content guidance keyword strategy and Google Search Ads.
- Apply AI-driven SEO and Generative Engine Optimization (GEO) best practices to improve visibility efficiency and performance across traditional and generative search experiences.
- Lead technical SEO with a focus on site architecture crawlability indexation structured data schema markup performance accessibility (WCAG) and core web vitals.
- Conduct regular audits of site structure metadata internal linking accessibility and content performance delivering prioritized and actionable optimization recommendations.
- Paid Search & Digital Advertising
- Execute and optimize approved paid search and paid social campaigns ensuring alignment to brand strategy target audiences and performance goals.
- Manage day-to-day setup optimization and performance tracking of owned paid media efforts.
- Ensure campaigns are launched monitored optimized and completed according to approved plans and timelines.
- Integrate organic and paid search insights to inform targeting content and experience optimization across the marketing funnel.
- Performance Analytics & Optimization
- Monitor and analyze SEO SEM and GEO performance across impressions rankings engagement traffic and conversions.
- Partner with stakeholders to deliver clear reporting insights and recommendations through dashboards and performance reviews.
- Translate performance data into continuous optimization initiatives across content experience and media execution.
- Collaboration & Governance
- Partner with Brand to execute approved paid media strategies messaging priorities and audience definitions.
- Collaborate closely with the Digital Platform Product Owner to ensure platform features and templates support discoverability performance accessibility and modern search experiences.
- Work with the PMO Vendor Manager to coordinate agency-supported paid media efforts scopes timelines and delivery visibility.
- Collaborate with external agencies on execution where agencies own specific tactics (e.g. programmatic OOH geo-fencing).
- Ensure SEO SEM and GEO work aligns with PMO processes governance standards and reporting expectations.
- Serve as the SEO subject matter expert providing guidance standards and best practices across teams.
Qualifications
- Bachelors degree in a related field or equivalent professional experience and 4 years of hands-on experience in SEO and digital optimization. Additional years of experience will be considered in lieu of degree requirements.
- Demonstrated experience executing and optimizing both SEO and SEM campaigns.
- Strong experience with GA4 Google Search Console Siteimprove Google Ads and related SEO/paid media tools.
- Deep understanding of technical SEO accessibility (WCAG) performance optimization and modern search behavior.
- Experience working with agencies and cross-functional enterprise teams.
- Strong analytical skills with the ability to make data-driven recommendations.
- Strong communication organization and stakeholder coordination skills.
- Ability to balance independent execution with collaboration and process alignment.
If youre looking for comfort keep scrolling. At Leidos we outthink outbuild and outpace the status quo because the mission demands it. Were not hiring followers. Were recruiting the ones who disrupt provoke and refuse to fail. Step 10 is ancient history. Were already at step 30 and moving faster than anyone else dares.
Original Posting:
January 23 2026For U.S. Positions: While subject to change based on business needs Leidos reasonably anticipates that this job requisition will remain open for at least 3 days with an anticipated close date of no earlier than 3 days after the original posting date as listed above.
Pay Range:
Pay Range $65650.00 - $118675.00The Leidos pay range for this job level is a general guideline onlyand not a guarantee of compensation or salary. Additional factors considered in extending an offer include (but are not limited to) responsibilities of the job education experience knowledge skills and abilities as well as internal equity alignment with market data applicable bargaining agreement (if any) or other law.
Key Skills
- Linkbuilding
- SEO Tools
- Keyword Research
- Google Analytics
- CSS
- Conversion Optimization
- HTML5
- SEM
- Google Search Console
- SEO
- Omniture
- Wordpress
About Company
Leidos is an innovation company rapidly addressing the world's most vexing challenges in national security and health. Our 47,000 employees collaborate to create smarter technology solutions for customers in these critical markets.
