Acquisition Lead (Owned)

Your Team: You will be joining the Marketing team a commercially driven and strategic group focused on the digital evolution of The Sun. We work at the intersection of content and commerce collaborating closely with editorial product and data teams to grow our subscriber community and deliver measurable business impact.

Your Role: The Sun is looking for a commercially driven and strategic Acquisition Lead to lead audience and subscription growth across our owned channels. Reporting to the Head of Acquisition this role will be pivotal in planning and delivering campaigns that convert readers into paying subscribers using data-driven strategies compelling value propositions and optimised user journeys.

You will work closely with editorial product CRM design and analytics teams to create seamless conversion experiences across our owned channels. This is a hands-on high-impact role focused on measurable results ideal for someone with a strong understanding of acquisition marketing in a digital environment.

Day to day you will:

• Own and execute the subscription acquisition strategy across all owned channels including app email push notifications and social.

• Develop and optimise both always-on and tactical campaigns to drive subscriber growth through robust testing and experimentation.

• Utilise data and audience insights to identify high-conversion opportunities and craft targeted messaging that resonates with our readers.

• Partner with editorial and design teams to ensure acquisition messaging aligns perfectly with our brand tone and content strategy.

• Collaborate with CRM and Retention teams to create a smooth transition from the point of acquisition into long-term onboarding.

• Track and report on acquisition performance focusing on key metrics such as CPA conversion rates and ROI to inform future investments.

• Stay ahead of industry trends and competitor activity to continuously improve our strategic approach.

What were looking for from you:

If you think you have what it takes but dont tick every requirement on the list please do apply. We recognise that considering someones potential as well as their experience is a great way to hire. We want to hear from people who have a passion to learn and develop.

News UK is one of the leading media businesses in the UK and Ireland. Our newsbrands include The Times The Sunday Times The Sun The Sun on Sunday and The TLS. Our national broadcast brands include talkSPORT Times Radio and Virgin Radio UK and we have market-leading local stations across Ireland. Our world-famous brands provide news analysis opinion and entertainment to almost 40 million people each month. Spanning print and pixel audio and video events and experiences our multi-format brands are home to a plurality of opinion representing the diverse communities we serve. Driven by passion guided by principles and acting with purpose we exist to promote a fair society freedom of speech and a little bit of fun. Rethinking continually the business of storytelling we represent reflect and reach the nation telling the stories that matter.

At News UK we embrace a hybrid work model currently requiring a minimum of three days per week in the office. This approach fosters collaboration innovation and team spirit within our workspace. Certain roles may necessitate additional in-office days; please discuss this with your recruiter for specific requirements.

Life at News

Driven by passion guided by principles and acting with purpose. We represent reflect and reach the nation telling the stories that matter. We inform our audiences so that they can make decisions based on trusted information.

We represent reflect and reach the nation telling the stories that matter most. To ensure these stories resonate with as broad an audience as possible it is essential that our organisation reflects the diversity of the people we reach. Whether through age gender ethnicity disability social class or sexuality we are committed to representing the rich variety of voices that make up our society. And we champion a culture where everyone has the opportunity to contribute and thrive as we continue to innovate and drive long term sustainable growth. This is done through our Diversity Strategy.

At News UK we take pride in our exceptional employee-led networks that bring together individuals with shared interests and create a vibrant sense of community. We believe our networks play a vital role in fostering a collaborative and supportive work culture at News UK. Groups that we support include the African & Caribbean Network Parents and Carers and LGBTQ group News Is Out and the Apprentice Society.

Benefits

Some of our benefits include:

• Private medical insurance including coverage for pre-existing conditions

• Discounted gym memberships free ClassPass at Home weekly in person/ virtual exercise classes

• Bikes for Work and Electric Car scheme

• Up to 60% discount on Harper Collins books

• Maternity leave up to 18 weeks full basic salary & paternity leave up to 2 weeks

• Access to exclusive events and competitions with exciting brands such as talkSPORT Virgin Radio UK & The Times. Weekly virtual panel chats with top journalists and celebrities

• Access to wellbeing benefits such as EAP physio/massage and counselling

• A generous pension scheme with employer contributions of up to 5%

• Wide range of training available plus full LinkedIn Learning access

• 25 days holiday plus bank holidays and up to 4 volunteering days per year

We want to ensure that everyone has the opportunity to perform to their best when applying for a role. If you would like to receive any information in a different way or for us to do anything differently to support you to apply for any of our roles please contact us on emailprotected.