(Senior) Performance Marketing Manager (fmd)

Your Responsibilities:

• Take full ownership of performance marketing results across all paid channels from strategy to execution optimisation and reporting.
• Own the development and continuous optimisation of channel strategies aligned with company-wide growth goals.
• Build and run a structured experimentation culture and translate learnings into scalable growth.
• Own performance analysis end-to-end translating insights into decisions that validate and scale growth levers across existing and new channels.
• Establish reliable attribution tracking and reporting standards that enable confident decision-making.
• Drive cross-functional collaboration across Brand Content Sales and RevOps to improve performance innovation and go-to-market execution.
• Elevate the team through best-practice sharing raising the bar for execution impact and strategic thinking.
• Stay on top of industry trends and explore AI-driven solutions and automation opportunities to improve performance and efficiency.
  
  

• 3 years of hands-on experience in performance marketing within fast-paced data-driven environments.
• Strong expertise across key paid channels (e.g. Google Ads Meta TikTok Bing Programmatic).
• Advanced knowledge of measurement and analytics tools (e.g. GA4 Google Tag Manager or similar).
• Proven track record in setting up testing frameworks and data-backed optimization strategies.
• Excellent analytical mindset and ability to translate complex data into actionable insights.
• Experience managing budgets efficiently and optimizing campaigns for ROAS or related KPIs.
• Strong understanding of full-funnel performance and business-impact metrics.
• Highly structured proactive and solution-oriented working style.
• Strong ownership mindset and ability to operate autonomously.
• Excellent communication skills both verbally and in writing inEnglish (C1/C2 level) and ideally in German (C1/C2 level).
• Youre curious to explore how AI can support your work and eager to grow your skills with our support.

• Experience building or improving attribution models in complex marketing setups.
• Background in SaaS or B2B tech environments.
• Experience supporting international market expansion and scaling across regions.
• Strong hands-on experience with advanced analytics and marketing automation setups.

• Team Spirit: Were driven by passion commitment and a shared mission. Team spirit matters to us and we make it visible: with four major team event weeks per year casual monthly on-site and remote formats and a strong recognition culture where we regularly celebrate both the big and small wins together.
• Ownership: Youre encouraged to take ownership from day a flat hierarchy and high-trust environment youre empowered to make meaningful decisions and drive real impact.
• Learning & Growth: We invest in your personal and professional development through a strong feedback culture a personal learning budget and targeted enablement formats. Our goal is to help you unlock your full potential.
• AI Enablement: Our internal tools and workflows are AI-enabled by design. We support every team and individual in applying AI at the next level in their daily work including getting your own ChatGPT license of course.
• Tech & Tooling: Youll receive a MacBook premium headphones and everything else you need from hardware to tools to be effective in your daily doing.
• Flexibility: Whether Hybrid or on-site you work where youre at your best. Our Hamburg office at Rödingsmarkt (with a rooftop terrace) is always open and you decide each week how often you come in. And if you need a change of scenery working abroad worldwide up to 2 months is always an option.
• Recharge: To ensure the needed rest we offer 30 vacation days per year (based on a 5-day week) plus Dec 24th off. We also subsidize your Urban Sports Club membership and organize internal sport meetups.
• Mobility: You can lease a JobRad (Bike) and get a subsidized Deutschlandticket or BahnCard for public transport to be supported in your commute.
• International Environment: Were becoming more international every month with team members already in Italy France the Netherlands and Austria which is why English is our internal company language.