B2B Marketing Specialist

Madrid - Spain

Monthly Salary: Not Disclosed

Posted on: 7 hours ago

Vacancies: 1 Vacancy

Job Summary

Everything you are looking for and more

The B2B Marketing Specialist will be a key member of the B2B Marketing team responsible for building activating and scaling marketing partnerships with ecommerce merchants across Spain and Portugal.

This role sits at the intersection of marketing and sales. Beyond managing day-to-day marketing collaboration with different e-commerce brands (events acquisition initiatives communications) a core responsibility of the position is co-marketing strategies: designing and executing joint marketing campaigns with merchants to drive mutual growth visibility and commercial impact.

The role works closely with Sales and Operations teams ensuring that marketing initiatives are aligned with commercial priorities operational capabilities and execution realities.

What responsibilities and objectives will you have

Create and execute co-marketing campaigns with key ecommerce merchants in Iberia from concept to execution and reporting acting as the bridge between marketing and sales teams.
Measure performance and ROI of co-marketing initiatives sharing insights with internal stakeholders and partners mainly in Excel CRM and Power BI.
Ensure consistent brand positioning and messaging across all merchant communications.
Coordinate acquisition campaigns across different online and offline channels (email paid media content events etc.) and coordinate with other members of the marketing team to push PR and Social Media initiatives.

Coordinate development of branded assets presentations and materials to support the sales cycle and commercial conversations.

Continuously test iterate and optimise campaigns based on results and learnings.
Manage partnerships and alliances with associations within the logistic and e-commerce sector maximizing opportunities for relationship building and lead acquisition.

Well what will the requirements be

Skills

Strong experience in B2B marketing partnerships or co-marketing roles.
Proven ability to manage multiple stakeholders across Marketing Sales and Operations.
Solid understanding of ecommerce digital marketing channels and demand generation.
Strong project management and organisational skills.
Excellent communication and relationship-building capabilities.
Data-driven mindset with the ability to translate insights into action.
Familiarity with CRM tools such as HubSpot is desirable.
Fluency in English and Spanish; Portuguese is a strong plus.

Experience

4 years of experience in B2B marketing partnership marketing alliances or similar roles.
Experience working in sales account management ecommerce logistics marketplaces or tech-enabled environments is highly valued.
Hands-on experience executing joint marketing campaigns with partners or clients.

Qualifications

Bachelors degree in Marketing Business Administration Communication or related fields.
Masters degree or specialised training in Marketing or Business is a plus.

What do we offer

Language platform
Wellbeing programme
Flexible working hours
Online platform for lifelong learning
Competitive salary
Flexible remuneration services can be contracted

Why join us

Because we dont settle we go further and multiply impact (10X Attitude).
Because we design every transformation around real customer value (Passionate About Customers).
Because we make things happen fast and smart not perfect but done (Go Go Go).
Because we believe the future belongs to those who rethink whats possible (Dare to Disrupt).
Because we win together diverse collaborative driven by one shared vision (One Goal One Team).

Inclusive Culture

InPost has an Equal Opportunities Plan that promotes equality at all levels. We aim for equality in the companys workplaces as it is focused on promotion within and outside the company as well as gender equality diversity equity and inclusion of people regardless of their abilities and conditions.

Everything you are looking for and more The B2B Marketing Specialist will be a key member of the B2B Marketing team responsible for building activating and scaling marketing partnerships with ecommerce merchants across Spain and Portugal.This role sits at the intersection of marketing and sales. Bey...