Category Manager (Growth & D2C)

Gurugram - India

Monthly Salary: Not Disclosed

Posted on: 9 hours ago

Vacancies: 1 Vacancy

Job Summary

Role: Category Manager (Growth & D2C)

Job Type: Full-Time

Location: Gurugram

About Fitelo:
Fitelo is a fast-paced Indian D2C Health-tech startup building smart tech-enabled health solutions for high-performing professionals. It is an AI-powered platform focused on weight loss and chronic disease management helping customers adopt healthier lifestyles through nutrition fitness and wellness programs. With strong unit economics and rapid growth Fitelo is expanding its team to build scalable high-impact categories and products.

About the role:

We are looking for a high-ownership Category Manager (Growth & D2C) to act as the Mini-CEO for assigned product categories. This role owns end-to-end business performance across the Fitelo App and D2C website driving revenue growth profitability and customer experience.

You will work at the intersection of product innovation marketing execution and supply chain operations ensuring each category scales sustainably while delivering a premium customer experience.

Specifically this role will involve:

Owning P&L responsibility for the category including monthly revenue margin and profitability targets across the Fitelo App and D2C website.
Driving D2C growth initiatives such as pricing bundling offers and campaigns to improve Average Order Value (AOV) and repeat purchases.
Optimizing app monetization by improving product discovery conversion funnels and customer retention on the Fitelo App.
Collaborating with product and R&D teams on new product development (NPD) sampling and market testing initiatives.
Coordinating with 3PL and operations teams to ensure inventory availability and adherence to delivery SLAs.
Working closely with marketing teams on influencer programs celebrity shoots and content campaigns to ensure strong product market fit.
Tracking key performance metrics and leveraging insights to continuously improve category growth and overall customer experience.

Ideal candidate will have:

3 5 years of experience in Category Management or Brand Management at a fast-growing D2C Wellness or Consumer brand.
A strong data-driven mindset with comfort analyzing sales trends CPO retention and growth metrics.
Proven ability to manage cross-functional execution from R&D and certifications to last-mile delivery.
A high ownership mindset with the ability to balance strategic thinking and hands-on execution.
Strong communication skills and professionalism with a deep understanding of a premium consumer audience.

Qualifications:

Bachelors degree in Business Marketing Engineering or a related field
MBA or prior D2C category ownership experience is a plus

Role: Category Manager (Growth & D2C) Job Type: Full-Time Location: Gurugram About Fitelo: Fitelo is a fast-paced Indian D2C Health-tech startup building smart tech-enabled health solutions for high-performing professionals. It is an AI-powered platform focused on weight loss and chronic dise...