(Senior) Brand Strategist (fmx) – Deep Brand Understanding, Clear Consulting Impact
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Job Location:
Monthly Salary:
Posted on:
5 hours ago
Vacancies:
1 Vacancy
Job Summary
Job Description
You dont treat brands as just communication. You see them as decision systemspurpose positioning behavior experience and expression. You lead clients proactively ask the questions that matter align stakeholders and translate complex challenges into clear strategic direction. Above all you dive deep into brands understand their core and context (market culture communities) and turn insights into actionable guidance that teams can usefrom diagnosis to rollout across touchpoints.
Instead of a classic portfolio we especially appreciate case studies (slides strategy decks workshop outputs) that show your thinking and measurable impact.
What you will do:
- Lead brand strategy engagements from discovery to recommendation: audits research synthesis competitive/market analysis and strategic framing
- Define and sharpen positioning (purpose value proposition RTBs differentiation) including clear implications for products services and communication
- Translate brand strategy into practical tools: messaging architecture narrative frameworks tone of voice principles brand behaviors and decision guidelines
- Run and facilitate workshops with senior stakeholders (brand marketing product comms) turning ambiguity into alignment and next steps
- Connect brand culture and society: identify relevant signals and tensions and ensure the brand shows up credibly and distinctively
- Partner closely with Consulting Design Tech and Marketing to ensure strategy is implementablebridging thinking and doing
- Present confidently and advise decisively: structure discussions handle objections and guide clients toward choices that create impact
Requirements
What we expect:
- 24 years of relevant experience in brand strategy/consulting (agency or in-house) ideally with digital/product-touchpoint exposure
- Strong strategic craft and storytelling: you can build a compelling argument not just a deck
- Client leadership mindset: proactive structured and comfortable facilitating and advising
- Brand sensitivity and analytical rigor: you balance intuition with evidence and market reality
- Hands-on ownership-driven attitude: you want to shape outcomes not just contribute
- Fluency in contemporary brand ecosystems (social creators communities platform logic data signals AI-supported workflows)
- Excellent German and English written and spoken
Contact
Michael Vonach
Key Skills
- Digital Marketing
- Marketing
- Management Experience
- Profit & Loss
- Analysis Skills
- Microsoft Powerpoint
- Market Research
- Project Management
- Product Management
- P&L Management
- Product Development
- Branding
About Company
At Virtual Identity we are passionate about tackling day-to-day problems, solving them digitally and coming up with solutions that are not only fun but – most importantly – useful. For people as well as brands. We have done so for the past 30 years and are currently counting 150 colle ... View more
