Personal Health Canada Activation Sr. Manager

Titre du poste

Description de poste

Personal Health Canada Activation Sr. Manager (Mississauga ON)

The Personal Health Canada Activation Sr. Manager is responsible for leading endtoend marketing communication projects across global or local categories. This role drives the process from defining marketing objectives through insight development concept creation and briefing for content production ensuring consistent brand voice and effective multichannel communication within budget.

Your role:

• Lead the development of the local 24month marketing plan by orchestrating audiencefocused strategies aligned with market priorities sales goals and the portfolio across clusters.
• Adapt global category engagement strategies to local insights shaping localized consumer journeys engagement channel direction and integrated campaign plans for market activation.
• Execute and oversee endtoend activation across all engagement channels partnering closely with Category Marketing Management Insights & Analytics media operations and regional teams.
• Manage A&P investment effectiveness by maintaining oversight of spend guiding ROI tracking and ensuring optimized performance across campaigns and communication plans.
• Ensure consistent brand voice and communication standards across content and campaigns guiding asset development partnering with agencies and coaching team members to elevate marketing excellence.

Youre the right fit if:

• Youve acquired 5 years of experience in marketing communications (consumer or health tech preferred) including leading teams to plan localize and execute integrated multichannel campaigns with measurable impact; proven success adapting global strategies to local market dynamics and managing A&P budgets with ROI accountability
• Your skills include integrated campaign planning and activation; engagement channel strategy (omnichannel CRM app web shopper); persona and journey design informed by Insights & Analytics; content briefing and transcreation; KPI/ROI measurement and A/B testing; and crossfunctional collaboration with CMM media/ops regional teams and agencies. Bonus: experience with Salesforce Marketing Cloud/Braze Adobe Analytics and Tableau/Power BI.
• You have a bachelors degree in Marketing Communications Business or a related field; an MBA or equivalent is a plus. Certifications in digital marketing analytics or project management (e.g. Google Analytics IAB PMP) are advantageous.
• Five plus years of experience with Bachelors OR 3 years of experience with Masters in areas such as Marketing Strategy Brand Management Digital Marketing Public Relations Market Research or equivalent in Healthcare or Consumer Goods domain.
• Youre an influential datadriven communicator who operates with limited supervision exercises sound judgment maintains brand voice and tone consistency builds strong internal/external partnerships coaches talent and thrives in a hybrid crosscluster environment; committed to compliance and timely completion of required trainings (e.g. Cornerstone/TEDs/Totara).
• Youre an influential datadriven communicator who operates with limited supervision exercises sound judgment maintains brand voice and tone consistency builds strong internal/external partnerships coaches talent and thrives in a hybrid crosscluster environment; committed to compliance and timely completion of required trainings (e.g. Cornerstone/TEDs/Totara).

How we work together

We believe that we are better together than apart. For our office-based teams this means working in-person at least 3 days per week. Onsite roles require full-time presence in the companys facilities. Field roles are most effectively done outside of the companys main facilities generally at the customers or suppliers locations.

(This is an office role.)

About Philips

We are a health technology company. We built our entire company around the belief that every human matters and we wont stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help improve the lives of others.

• Learn more about our business.
• Discover our rich and exciting history.
• Learn more about our purpose.
• Learn more about our culture.

Philips Transparency Details

The pay range for this position is $95000 to $150000. The actual base pay offered may vary within the posted ranges depending on multiple factors including job-related knowledge/skills experience business needs geographical location and internal equity.

In addition other compensation such as an annual incentive bonus sales commission or long-term incentives may be offered. Employees areeligible to participate in our comprehensive Philips Total Rewards benefits program which includes a generous PTO DC Pension Flex Dollars(for HSA/PSA/RRSP) stock purchase plan education reimbursement and much more. Details about our Canada benefits can be foundhere.

At Philips it is not typical for an individual to be hired at or near the top end of the range for their role and compensation decisions aredependent upon the facts and circumstances of each case.

Additional Information

Canadian work authorization is a precondition of employment. The company will not consider candidates who require sponsorship for a work-authorized visa now or in the future.

Company relocation benefits will not be provided for this position. For this position you must reside in or within commuting distance to Mississauga ON.

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Philips Canada is committed to treating all people in a way that allows them to maintain their dignity and independence. We welcome and encourage applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.