Growth and Retail Marketing Manager

Role Summary

Were looking for a Growth & Retail Marketing Manager to own and drive our end-to-end user growth funnel connecting digital campaigns retail activations and real consumer impact.

This is a strategic yet hands-on role. Youll combine data creativity and execution to grow awareness acquisition and sell-through across both online and offline channels helping more people take control of their health with Platos Monitor.

This person connects brand storytelling paid media in-store activation and data analytics into a single growth engine that delivers measurable results: more users reached more devices sold and more consumers engaged in proactive health.

This role is targeted at Senior individual contributors (Platos Levels IC4) ideal for a marketer who can independently own a growth outcome and work cross-functionally to deliver measurable impact.

Key Responsibilities

End-to-End Growth Funnel Ownership

• Own and optimize the entire consumer journey from awareness and acquisition to activation engagement and retention.
  

• Design integrated campaigns that convert both online (ads app funnels content) and offline (in-store pharmacy displays promoters).
  

• Monitor key funnel KPIs (CTR CAC sign-ups activation rate retention referrals sell-through %) and continuously improve ROI.
  

Strategy & Execution

• In collaboration with the leadership and GTM team build and execute a growth strategy that blends paid organic influencer and retail touchpoints.
  

• Translate Platos preventive health story into compelling emotionally resonant campaigns tailored to different user motivations fitness health risk or medical condition.
  

• Lead campaign planning around new city launches retail activations or key health moments (e.g. World Diabetes Day).
  

Retail Integration

• Work closely with sales partner success and retail teams to increase pharmacy-level sell-through or other channel partners.
  

• Coordinate in-store activations training materials for Superintendent Pharmacists (SPs) and retail displays that drive footfall and consumer conversion.
  

• Use geo-targeted and co-marketing campaigns to bring end-users into pharmacy stores and measure local performance.
  

Content Measurement & Optimization

• Work with the broader marketing team to develop educational and performance-driven content across channels (Meta TikTok Google YouTube Maps influencer).
  

• Lead post-click optimization landing pages onboarding flows and retargeting ensuring a seamless path from interest to activation.
  

• Maintain weekly dashboards linking marketing spend and creative performance to actual growth and sell-through outcomes.
  

Cross-Functional Collaboration

• Partner with the Product Manager to translate product features and health insights into consumer-facing stories.
  

• Align with the Channel Marketing Manager to ensure consistency between consumer campaigns and pharmacist-facing programs.
  

• Collaborate with creative partners and agencies to deliver high-quality assets on time and on brand.
  

Requirements

Qualifications & Experience

• 57 years of experience in growth or marketing roles within consumer tech health or FMCG.
  

• Proven ability to run performance campaigns and connect marketing metrics (CAC retention) to business results (sell-through).
  

• Hands-on experience managing digital channels (Meta Google TikTok YouTube) and working with creators or influencers.
  

• Strong understanding of retail dynamics consumer education and the intersection of digital and physical conversion.
  

• Analytical mindset with working knowledge of analytics tools (Google Analytics Meta Ads Manager CRM dashboards).
  

• Comfortable working in a fast-paced iterative startup environment with lean resources and high accountability.
  

Benefits

Why Join Platos Health

• Impactful Mission: Contribute to transforming health and wellness across Nigeria by delivering accessible connected health solutions.
  

• Immediate Impact: Own the full end-user growth funnel from Day 1 driving awareness acquisition and sell-through across both digital and retail channels that reach thousands of health-conscious consumers.
  

• Rapid Growth: Be part of a trailblazing health-tech startup redefining preventive health in Africa and beyond with proven product-market fit and fast-expanding retail and wholesale networks.
  

• Career Path: Opportunity to evolve into Head of Growth & Retail Marketing as Platos scales across regions and product lines leading a team that connects marketing data and health impact globally.
  

• Competitive Package: Competitive base salary (depending on experience) plus performance-based growth bonuses tied to measurable marketing ROI and sell-through outcomes and employee stock options.
  

• Perks: Health insurance discounted access to Platos products company-provided work device and a professional development fund to sharpen your marketing and analytics skills.
  

• Vibrant Culture: Work in a collaborative mission-driven and transparent environment where initiative is valued data guides decisions and creativity drives health impact.