Senior Marketing Director, Trades Portfolio

Atlanta, GA - USA

Monthly Salary: Not Disclosed

Posted on: 3 hours ago

Vacancies: 1 Vacancy

Department:

Marketing

Job Summary

Were seeking a senior marketing operator who can step into a complex fast-moving turnaround and immediately drive performance across our trades retail portfolio (4 brands $120-130M combined revenue 9 company-owned locations). This is a player-coach role requiring someone who can both think strategically and roll up their sleeves to fix tactical blocking and tackling.

Youll work directly with our Fractional CMO to assess stabilize and rebuild our marketing operations ahead of peak season (March-April) while developing playbooks that will scale across our franchise system.

This is not a brand-building role. This is a performance marketing RevOps systems optimization role for someone who thrives in fix-it-fast environments.

Compensation & Logistics

Remote-first with occasional Atlanta travel. Candidate must sit in the Greater ATL area
Start in February
Estimated 25-35 hrs/week during peak assessment/stabilization scaling down during transition
Expected engagement: 6-9 months with potential to extend
Rate: $80-100/hr

What Youll Do

Weeks 1-4: Rapid Assessment & Triage

Audit paid search SEO/GEO and media channel performance across brands
Identify immediate quick wins (eliminate waste fix broken campaigns)
Assess vendor ecosystem (countless vendors currently most underperforming)
Evaluate internal talent and identify capability gaps
Map customer journey friction points impacting conversion

Months 2-3: Stabilization & Quick Wins

Rationalize and consolidate vendor relationships
Implement weather-triggered emergency campaigns
Fix Service Titan CRM workflows and lead visibility issues
Optimize telephony/call tracking infrastructure
Establish baseline KPIs and reporting dashboards
Prepare demand generation engine for peak season

Months 4-6: Foundation Building

Develop repeatable demand generation playbooks
Build attribution and ROI measurement infrastructure
Align marketing sales operations handoffs
Document SOPs and institutional knowledge
Activate and manage Rosie specialists as needed
Create franchise-safe marketing toolkit

Months 6-9: Transition & Scale

Train/transition to permanent internal team
Extend learnings to franchise system (if applicable)
Support organizational design recommendations
Ensure sustainability of systems and processes

Qualifications :

What You Bring

Required:

12 years in performance marketing with at least 5 years in senior leadership roles
Deep expertise in demand generation and full-funnel conversion optimization
Proven experience in home services field services or franchise systems
Strong RevOps mindset - you understand the entire lead revenue journey
Experience rationalizing vendor ecosystems and managing agency relationships
CRM expertise (Service Titan Salesforce or similar field service platforms)
Data-driven with ability to quickly establish metrics and reporting
Turnaround or PE-backed portfolio experience strongly preferred
Comfortable operating in ambiguous fast-moving environments

Nice to Have:

Experience with franchise marketing (balancing corporate vs. franchisee needs)
Local/regional marketing expertise (SEO/GEO GMB local search)
MarTech stack optimization experience
Background in organizational transformation or change management
Prior experience as an interim executive or fractional leader

Critical Success Factors:

Operator not just strategist - you can audit a Google Ads account not just talk about it
Speed without sloppiness - you make fast defensible decisions with imperfect information
Politically savvy - you can navigate PE owners brand presidents and fractured internal teams
Humble confidence - you dont need the spotlight just the results
Team builder - you can assess talent fairly and develop people not just replace them

Additional Information :

Why This Role Matters

This isnt about building a brand from scratch or running a steady-state marketing org. This is about fixing whats broken fast building a foundation for scale and proving that the right systems and talent can turn around a struggling retail business.

If youre energized by rescue missions comfortable with complexity and excited about building something sustainable in a high-stakes environment this is your role.

We Are Rosie is an equal opportunity employer. We do not discriminate on the basis of race color religion age national origin ancestry physical or mental disability medical condition pregnancy genetic information gender sexual orientation gender identity or expression veteran status marital status or any other status protected under federal state or local law.

Remote Work :

Employment Type :

Contract

Were seeking a senior marketing operator who can step into a complex fast-moving turnaround and immediately drive performance across our trades retail portfolio (4 brands $120-130M combined revenue 9 company-owned locations). This is a player-coach role requiring someone who can both think strategic...