Team Lead Creative Copywriting (fmx)

• Develop lead and implement big creative advertising concepts and messaging strategies that drive measurable brand growth and commercial results setting the creative direction for all channels and campaigns
• Translate brand strategy and consumer insights into clear actionable copy frameworks messaging playbooks and tone-of-voice guidelinesmaking brand intent tangible for every team and touchpoint
• Oversee and contribute to copywriting for advertising website app POS CRM customer support and digital touchpoints ensuring on-brand messaging at every stage of the customer journey
• Spearhead the development and operational rollout of custom AI copy tools (e.g. GPTs) empowering the business to generate brand-compliant high-quality text efficientlyscaling the creative impact of the team
• Collaborate closely with strategy campaign production and analytic teams to optimize messaging based on campaign results leveraging data for continuous improvement
• Mentor and develop a strong team of copywriters fostering creativity growth and a proactive embrace of new technologies while upholding gold standards for quality and consistency

Qualifications :

• 7 years experience in creative copywriting content strategy or brand storytelling for consumer brands including 2 years leading or mentoring creative teams
• Demonstrated ability to develop high-impact advertising concepts and messaging that deliver measurable results across multiple channels and markets
• Proven skill in translating brand strategy into actionable frameworks playbooks and tone-of-voice guidelines
• Expertise in digital and traditional copywriting (websites CRM/email apps social media ads) plus hands-on experience with AI-powered copy tools
• Strong communication collaboration and stakeholder management abilities; fluent English required with German or other European languages considered a plus

Additional Information :

Why AUTO1 Group

• Be at the forefront of creative and AI-driven brand communication in Europes most innovative automotive retail group
• Lead transformation with real business impactshaping brand narratives that move millions.
• Thrive in a collaborative ambitious and continuously evolving environment

Ready to set a new bar for automotive brand storytelling Apply now and lets drive the future of AUTO1 Group together

At AUTO1 Group we live an open culture believe in direct communication and value diversity. We welcome every applicant; regardless of gender ethnic origin religion age sexual identity disability or any other non-merit factor.

Remote Work :

No

Employment Type :

Full-time