Brand Manager – Hummingbird & Jeds Coffee
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Job Location:
Auckland - New Zealand
Monthly Salary:
Not Disclosed
Posted on:
2 hours ago
Vacancies:
1 Vacancy
Department:
Job Summary
At JDE we Reignite the Amazing by being the voice of the consumer and building brands that kiwis love. The recent establishment of a dedicated innovation team means the brand manager roles are focussed on strategy & insights and building brand plans that deliver communication and commercial objectives.
Were looking for an experienced Brand Manager to join our Marketing team in Auckland representing 2 local coffee icons Hummingbird and Jeds Coffee.
You will be based in our East Tamaki office alongside our supportive and experienced Marketing team. This role is a great senior opportunity to work with well-known brands taking a hands on ownership role and creating real impact.
In the role you will be responsible for:
- Strategic Planning & Execution - Develop and implement the annual brand plan ensuring alignment with business objectives and market dynamics. Own and maintain brand compass documents adapting them for local relevance as needed.
- Campaign & Creative Management Lead creative development and work with agencies to deliver ATL campaigns and manage BTL activity such as sampling sponsorships charity partners promotions and trade shows as required.
- Digital Strategy Define and execute the digital strategy including managing our social content calendars and social agency and supporting e-commerce with campaign support. Track and report on digital campaign performance ensuring continuous optimization.
- Stakeholder Engagement Liaise with local and global stakeholders to ensure brand consistency and strategic alignment.
- Data-Driven Decision Making Utilize data sources to inform strategy and optimize execution.
- Innovation & Product Development - Partner with the Innovation team to set brand innovation agendas lead artwork and drive launch support for new product initiatives.
Qualifications :
Were looking for someone who has the following skills and experience:
- You have a bachelors degree preferably in Marketing
- 7 years previous experience in Brand Manager roles ideally for other well-known brands within FMCG
- Previous experience working with premium/craft brands advantageous
- You have proven experience in delivering successful brand and category strategies
- You have a passion for coffee and feel connected to our brands
- You have excellent stakeholder management skills both internal and external
- You can manage a wide range of projects and tasks at the same time
- Valid unrestricted work visa
Additional Information :
Perks
- Competitive salary and discretionary bonus opportunity
- Enjoy half a day off on your birthday.
- Medical Insurance for you and your family.
- Income Protection and Life Insurance.
- Learning and development programs to support personal growth.
- Quarterly free staff boxes including a range of our coffee and tea brands and access to discounted staff purchases.
If so please grab a cuppa brush up your CV and apply now (its really easy we promise). If you have any questions youd like to ask before applying feel free to send an e-mail to NZ Talent (). Short cover letters (in the Message section) outlining your motivation to join JDE Peets in this role are greatly appreciated.
Note: no applications are handled via e-mail.
We are currently only accepting applications of candidates who have already obtained legal rights to work in NZ without restrictions.
Remote Work :
No
Employment Type :
Full-time
Key Skills
- Digital Marketing
- Marketing
- Management Experience
- Profit & Loss
- Analysis Skills
- Microsoft Powerpoint
- Market Research
- Project Management
- Product Management
- P&L Management
- Product Development
- Branding
About Company
JDE Peets is the world's leading pure-play coffee and tea company, serving approximately 4,100 cups of coffee or tea per second. JDE Peet's unleashes the possibilities of coffee and tea in more than 100 markets with a portfolio of over 50 brands including LOR, Peets, Jacobs, Senseo ... View more
