Digital Asset Coordinator

The Opportunity: 

The Digital Asset Coordinator supports the organization governance and quality of Mattels digital asset library. This role is responsible for ensuring creative and eCommerce assets are accurately named tagged validated and published within Mattels Digital Asset Management (DAM) system Tenovos.

This role partners closely with Creative Marketing and Operations teams to ensure assets are easy to find compliant with usage standards and ready for reuse across brands and channels.

What Your Impact Will Be: 

Asset Organization & Metadata Management

• Apply accurate metadata tagging and taxonomy standards to digital assets within Tenovos following Mattels internal guidelines and templates.
• Ensure assets follow approved naming conventions.
• Organize assets into correct folders collections and categories to support discoverability and reuse across teams.

Quality Control & Compliance

• Conduct quality checks to confirm assets are properly labeled searchable and compliant with brand usage and security requirements.
• Review files for completeness and accuracy flagging issues such as:
  • Duplicate or outdated assets
  • Missing or incorrect metadata
  • Improper file naming or formatting
• Validate that assets meet basic production standards (file type size color profile layer structure) before and after upload escalating issues as needed.

Asset Uploads & Maintenance

• Support asset uploads and migrations into Tenovos including staging security assignment and post-upload verification.
• Assist with asset updates and replacements by documenting changes and reporting updates through established tracking processes.
• Archive final assets according to Mattels cataloging and retention practices.

Collaboration & Documentation

• Collaborate with Creative Marketing eCommerce and Operations partners to validate asset accuracy and resolve discrepancies.
• Maintain clear documentation of work completed issues identified and resolutions during asset uploads or migrations.
• Assist in refining taxonomy naming conventions and asset governance practices as processes evolve.

Additional Support

• Support DAM-related special projects initiatives audits and clean-up efforts as assigned.
• Contribute to continuous improvement of asset workflows and operational efficiency.

Qualifications :

What Were Looking For:

• 13 years of experience in digital asset management content operations or production coordination.
• Strong attention to detail with the ability to follow structured processes and standards.
• Experience working with DAM systems (Tenovos or similar platforms).
• Familiarity with file naming conventions metadata application and taxonomy principles.
• Working knowledge of Adobe Suite (including Adobe Bridge) and asset production requirements.
• Strong organizational and documentation skills.
• Ability to collaborate cross-functionally and communicate clearly.

Preferred Qualifications

• Experience supporting eCommerce or retail content workflows.
• Experience video editing.
• Experience working in a large brand or multi-brand environment.

*The pay range is indicative of projected hiring range however base pay will be determined based on a candidates work location skills and experience. Mattel offers competitive total pay programs comprehensive benefits and resources to help empower a culture where every employee can reach their full potential. 

Additional Information :

Dont meet every single requirement At Mattel we are dedicated to an inclusive workplace and a culture of belonging. If youre excited about this role but your past experience doesnt align perfectly with every qualification in the job description we still encourage you to apply. You may be just the right candidate for this or other roles. Join Mattels Talent Community and start receiving exciting updates about our company our employees and our culture. Also interested in signing up for job alerts Do so here!

How We Work:
We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

• We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Who We Are:
Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands including Barbie Hot Wheels Fisher-Price American Girl Thomas & Friends UNO Masters of the Universe Matchbox Monster High MEGA and Polly Pocket as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys content consumer products digital and live experiences. Our products are sold in collaboration with the worlds leading retail and ecommerce companies. Since its founding in 1945 Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.

Mattels award-winning workplace culture has been recognized by Forbes Fast Company Newsweek Great Place to Work TIME and more.

Visit us at  is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers and all applicants will receive consideration for employment without regard to race ethnicity color national origin religion sex gender gender identity or expression sexual orientation veteran and protected veteran status disability status and or any other basis protected by applicable federal state or local law.

Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act qualified applicants with arrest or conviction records will be considered for employment.

Videos to watch:
The Culture at Mattel
Corporate Philanthropy

Remote Work :

No

Employment Type :

Full-time