Digital Marketing Strategy Associate Manager

This role will be client facing and offersa high levelof autonomy so you must be competent to communicate withclientsand able to manage a project end to end.

This is a consulting role not an Account Management role so you must bring a business development mindset and be comfortablecoming up withideasproductsand services to help clients get the most from their media spend.

In this role you will work closely with the other members of the practice to build a world class media offering. You will have access to the scale capabilities and media buying power within the wider AccentureSongnetwork.

You will also work closely with the other practices helping to embed a performance mentality within the agency.

While the role requires an individual who hasa high levelof experience in digital performance marketing candidates must also have respect for and some knowledge of broader traditional media channels and their role in the media mix.

Key Responsibilities:

Performance Marketing Strategy & Consulting

• Work closely with other agency practices to deliver collaborative high quality strategic proposals and manage projects end to end.

• Deliver analytical and innovative digital performance thinking be able to use all key industry tools to drive insight and robust recommendations.

• Comfortable building cases for investment or de-investment in both traditional and digital media channels.

• Knowledgeable on data strategy and the e-commerce landscape.

Performance Marketing Delivery

• Strategise executemanageand oversee all digital advertising including PPC display advertising remarketing paid social and other online advertising channels.

• Analyse and report on key performance data finding real insight in data sets to help drive growth.

• Own measurement and tracking requirements for all digital advertising ensuring we can track all stages of the funnel and effectively report on ROI

New Business & Practice Growth

• Build a strong relationship with mid to senior level clients creating opportunities to expand the agencies relationship. Find ways for the practice to add value within the wider agency bringing media and performance value to wider creative or strategy briefs.Look for new revenue opportunities based on existing internal andcompanywideskillset.

• Act as a performance marketing expert for the agency adding value where relevant.

Experience/Skills Required:

Your background might be within digital strategy planning or buying in a traditional media agency or working client/platform side in a Performance Marketing role. You may also come from a consulting or auditing background.

Key experience would include:

Technical

• Hands on experience of digital/social media buying.

• Proven ability to craft digital media strategy and campaigns that have delivered growth.

• Budget management and commercial experience.

• High levelof digital media strategy and planning experience.

• Understanding of broader media strategy and marketing science trends.

• Knowledge and ability across all digital channels and platforms (social display video PPC etc) understanding the roles each plays within the consumer journey.

• Respect for creativity and the creative process.

• Strong knowledge of all major analytics tools.

• Highly developed verbal and numerical skillsdemonstratednumerate ability.

• Visionary and has an interesting opinion on the future of media.

• Comfortable working from the highly strategic to tactical delivery.

• Professional certification in platforms like Google & Facebook.

• Creative integrative thinker - able to pull together multiple viewpoints and understand broader marketing & business problems.

Personal

• Enjoys executing at pace and working within ambiguity.

• Highly personable - a team player who can fit into a high functioning team and build rapport with clients and other stakeholders.

• Affinity withAccenture Songand particularly the Media &MarketingPerformance Practices mission and vision.

• A true people person multicultural experience and experience of diverse teams isa must.

• Agency experience is a plus.

• Business development capabilities with strong commercial lens.

• Has a creative spark is agile and has a strongproblem-solvingcapability.

Qualification/Training:

A Level 8 degree in a relevant area such as Marketing Digital Marketing Analytics would be desirable but we do value aptitudeattitudeand relevant experience over qualifications.Demonstrating an interest in continuous improvement and upskilling will be looked upon favourably.