Paid Media Lead
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Monthly Salary:
Posted on:
15 hours ago
Vacancies:
1 Vacancy
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Job Summary
Role: Paid Media Lead
Location: Onsite - Madrid Spain or Cluj-Napoca Romania
As Paid Media Lead EMEA you will plan execute and optimize paid media campaigns across channels including paid social search display and video. Working closely with the Global Paid Media team and regional performance marketing youll drive visibility demand and brand awareness across EMEA.
Youll collaborate with cross-functional marketing teams (sales field ABM brand content SEO web) to align objectives manage budgets and deliver data-driven results.
Key Responsibilities
- Plan launch track and optimize paid media campaigns across Google Meta LinkedIn and emerging platforms
- Build audiences buyer personas and full-funnel journeys (TOFU/MOFU/BOFU)
- Monitor performance manage KPIs dashboards and reporting (GA4 Looker/Data Studio)
- Create and localize ad copy (text display video) in collaboration with design teams
- Manage budgets UTMs and campaign tracking to ensure efficiency and ROI
- Support eCommerce and global demand programs
- Drive testing optimization and best-practice sharing across teams
- Own end-to-end paid media strategy for EMEA ensuring alignment with regional business goals and global marketing priorities
- Translate business objectives into scalable paid media roadmaps testing frameworks and performance forecasts
- Provide strategic recommendations and insights to senior stakeholders using data to influence decision-making and investment priorities
Qualifications
- 35 years experience in paid media or digital marketing (B2B preferred)
- Hands-on experience with Google Ads Meta Ads and LinkedIn Campaign Manager
- Strong understanding of digital marketing analytics and KPI management
- Experience with GA4 dashboards Excel and marketing automation
- Fluent professional English and Spanish (Portuguese bonus)
Preferred
- Account-Based Marketing (ABM) experience
- SEO and keyword research tools (SEMrush Similarweb etc.)
- Budget ownership agency management creative skills
Education & Certifications
- Degree in Marketing Advertising or Communications
- Google Ads GA4 LinkedIn and Meta certifications preferred
#LI-VH2 #paidmedia
Key Skills
- Diploma
- Abinitio
- Cost Accounting
- Cyber Security
- CRM
- AV
About Company
Work Authorization No calls or agencies please. Vertiv will only employ those who are legally authorized to work in the United States. This is not a position for which sponsorship will be provided. Individuals with temporary visas such as E, F-1, H-1, H-2, L, B, J, or TN or who need s ... View more
