Principal Marketing Manager ASEAN (SingaporeKuala Lumpur)

Job Location: Singapore or Kuala Lumpur

About the Role

Cloudflare is looking for a dynamic B2B Enterprise SaaS marketing lead who is a driven creative and analytical business builder. Sounds like a fit If so you will have a track record of delivering high-profile programs aligned to business goals that exceed expectations. You will be dedicated to using all resources to grow our business in ASEAN: from direct lead generation to expanding existing customer accounts and leveraging our channel and technology partner ecosystem.

You will plan launch measure and optimize an omni-channel marketing strategy for the region catering to multiple segments focus industries and priority countries. You will be familiar and experienced with marketing tactics including events account based marketing (ABM) Pay-per-click (PPC) display retargeting email social webinars and content syndication to name a few. You have a bias towards action and analytics: a desire to measure the effectiveness of marketing activities strong project management skills a firm approach to negotiation. You need to see the big picture and sweat the details. You will have the ability to work cross-functionally with all teams including sales channel customer success and operations within the APAC region and globally. Deep local market experience and expertise is required for this role.

What youll do

As ASEAN marketing lead you will be responsible for pipeline generation via online and offline marketing strategies and tactics

• Work in cross-functional teams and collaborate closely with global demand generation product marketing sales marketing operations sales ops and many others in the development execution and measurement of marketing initiatives
• Align the marketing activities to support the sales goals for leads and opportunities
• Measure campaign impact through SFDC and Tableau reporting evaluate campaign ROI and present recommendations for improvement
• Plan promote and host field marketing events (trade shows conferences executive dinners and workshops) across the country that capture prospects and help move them into customers
• Be a champion to design and own experimental campaigns to help sales break into new markets and provide qualitative & quantitative recommendations for optimisation.
• You will be responsible for the design production execution and optimization of online marketing campaigns across multiple channels (e.g. SEM organic/SEO retargeting email webinars etc.)
• Work with the global marketing teams to optimise and localise global campaigns to ensure market relevancy
• Help and support other marketing functions such as Communications and Customer Advocacy
• Ongoing project management of campaign execution: timeline ROI and data-driven improvements through optimization
• Communicate campaign results to key stakeholders
• Reporting into the Vice President of APAC and Japan Marketing based in Singapore

Examples of desirable skills knowledge and experience:

• Fluency in the English language (both spoken and written) a must.
• 8 years proven experience in B2B marketing: enterprise software SaaS regional marketing developer and/or cybersecurity experience a plus
• Strategy planning budgeting and managing trade shows events campaigns and ABM programs from start to finish
• Track record of launching successful online and offline marketing campaigns and driving qualified leads in the funnel
• Strong interpersonal skills collaborative and the ability to coordinate and influence across multiple departments in different time zones
• Results-oriented with experience using qualitative and quantitative metrics with a focus on revenue conversion sales and other marketing goals
• Ability to work effectively in a fast-paced and ever-changing environment with tight deadlines
• Having a strong sense of curiosity and passion for learning
• Exhibit strong stakeholders management and communication skills
• Hands-on experience with Salesforce Tableau and other reporting tools will be an advantage.
• An established player in the business and marketing community with a strong business network which included media marketing agencies events organisers social media platforms amongst others.

What Makes Cloudflare Special

Were not just a highly ambitious large-scale technology company. Were a highly ambitious large-scale technology company with a soul. Fundamental to our mission to help build a better Internet is protecting the free and open Internet.

Project Galileo: Since 2014 weve equipped more than 2400 journalism and civil society organizations in 111 countries with powerful tools to defend themselves against attacks that would otherwise censor their work technology already used by Cloudflares enterprise customers--at no cost.

Athenian Project: In 2017 we created the Athenian Project to ensure that state and local governments have the highest level of protection and reliability for free so that their constituents have access to election information and voter registration. Since the project weve provided services to more than 425 local government election websites in 33 states.

1.1.1.1: We released 1.1.1.1 to help fix the foundation of the Internet by building a faster more secure and privacy-centric public DNS resolver. This is available publicly for everyone to use - it is the first consumer-focused service Cloudflare has ever released. Heres the deal - we dont store client IP addresses never ever. We will continue to abide by our privacy commitment and ensure that no user data is sold to advertisers or used to target consumers.

Sound like something youd like to be a part of Wed love to hear from you!

This position may require access to information protected under U.S. export control laws including the U.S. Export Administration Regulations. Please note that any offer of employment may be conditioned on your authorization to receive software or technology controlled under these U.S. export laws without sponsorship for an export license.

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