Marketing and Licensing Manager
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Job Location:
Mableton, GA - USA
Monthly Salary:
Not Disclosed
Posted on:
18 hours ago
Vacancies:
1 Vacancy
Job Summary
About Boxercraft
Founded in 1985 Boxercraft is a lifestyle apparel brand rooted in comfort style and self-expression. What began as casual loungewear inspired by college campus culture has evolved into a collection designed for everyday life. Today Boxercraft creates thoughtfully crafted apparel that embraces a relaxed lifestyle while celebrating individuality connection and personal spirit. Our products are made to be worn lived in and enjoyedwherever life takes you.
Our Team
At Boxercraft we are driven by our mission vision and values along with our promise to both our employees and our customers. We are passionate about collaboration clear communication and working with purpose in a fast-paced environment. Our culture is built on teamwork attention to detail and a shared commitment to continuous improvement and exceptional customer service.
Position Summary
The Marketing and Licensing Manager is responsible for managing Boxercrafts digital marketing presence overseeing tradeshows and events and serving as the main point of contact for licensing administration. This role supports the brands vision and business goals through strong marketing execution cross-team collaboration and licensed partnerships. The ideal candidate is self-motivated organized and able to work both independently and collaboratively. Limited travel may be required.
This is a full-time hybrid position in Mableton GA.
Role and Responsibilities
Founded in 1985 Boxercraft is a lifestyle apparel brand rooted in comfort style and self-expression. What began as casual loungewear inspired by college campus culture has evolved into a collection designed for everyday life. Today Boxercraft creates thoughtfully crafted apparel that embraces a relaxed lifestyle while celebrating individuality connection and personal spirit. Our products are made to be worn lived in and enjoyedwherever life takes you.
Our Team
At Boxercraft we are driven by our mission vision and values along with our promise to both our employees and our customers. We are passionate about collaboration clear communication and working with purpose in a fast-paced environment. Our culture is built on teamwork attention to detail and a shared commitment to continuous improvement and exceptional customer service.
Position Summary
The Marketing and Licensing Manager is responsible for managing Boxercrafts digital marketing presence overseeing tradeshows and events and serving as the main point of contact for licensing administration. This role supports the brands vision and business goals through strong marketing execution cross-team collaboration and licensed partnerships. The ideal candidate is self-motivated organized and able to work both independently and collaboratively. Limited travel may be required.
This is a full-time hybrid position in Mableton GA.
Role and Responsibilities
- Marketing
- Manage and optimize all digital marketing channels including:
- Website (D2C & B2B): Content updates featured collections performance tracking reviews and ongoing optimization.
- Social Media: Plan and manage content calendars; collaborate with the Creative Marketing Manager on assets; post engage and explore new platforms.
- Email Marketing: Plan execute and analyze B2B and D2C email campaigns using Klaviyo.
- Collaborate with the Creative Marketing Manager to develop marketing assets such as photography video print materials digital ads AI imagery and copy.
- Partner with Sales Product Development and Creative teams to support catalogs style guides and marketing collateral.
- Track PR coverage and build relationships with relevant media and industry contacts.
- Manage analyze and update Paid Ads across all applicable mediums (Ex: Search social Amazon Seasonal campaigns etc.)
- Event & Tradeshow Management
- Serve as the primary project manager for all Boxercraft events and tradeshows.
- Coordinate with Sales Product Development and Marketing on booth design product selection and messaging.
- Manage event logistics including merchandising samples shipping badge scanners and timelines.
- Work with the Creative Director to ensure all promotional materials are prepared and organized.
- Represent the brand at events by engaging with current and prospective customers.
- Licensing
- Act as the main point of contact for licensors and licensees.
- Manage artwork approvals and ensure compliance with all licensing and brand guidelines.
- Coordinate the approval process between Boxercraft Recover and licensors.
- Oversee royalty reporting and licensing administration.
- Bachelors degree in a related field or equivalent combination of education and relevant experience
- 24 years of experience in administrative marketing or related roles
- General understanding of marketing and licensing concepts
- Working knowledge of digital marketing fundamentals including email social media content SEO and paid advertising
- Experience managing and creating content for social media platforms such as Instagram Facebook LinkedIn TikTok X and YouTube
- Strong copywriting skills for social media email campaigns and web content
- Familiarity with email marketing platforms (e.g. Klaviyo)
- Understanding of SEO principles and best practices
- Ability to analyze and report on performance using analytics tools (e.g. Google Analytics platform insights dashboards)
- Advanced proficiency in Microsoft Office (Excel PowerPoint Outlook)
- Highly organized with strong attention to detail and follow-up skills
- Ability to manage multiple priorities and meet deadlines in a fast-paced environment
- Self-directed and able to work effectively with minimal supervision
- Collaborative team player with the ability to lead when needed
- Professional courteous and respectful communicator
- Accountable trustworthy and results-driven with a proactive mindset.
- Prolonged periods of sitting at a desk and working on a computer.
- This role also operates in a professional office environment and routinely uses standard office equipment such as computers phones and printers
- Competitive Pay We believe in rewarding success and showing our employees just how much theyre valued in a variety of different ways including compensation.
- Health and Wellness Theres nothing basic about our comprehensive health and wellness programs and offerings. While at work and at play we aim to support a healthy lifestyle.
- Time away from work Sometimes we need time away to be with family enjoy our hobbies focus on our health or just simply recharge. We are committed to helping our employees create a work-life harmony!
- Growth and Development We are constantly seeking to offer opportunities and support for personal and professional development.
- Financial planning and wellbeing No matter what financial goals our employees have set we want to help them get there. We offer access to benefits programs and education to help our employees to protect income pay for expenses and invest in the future. Including a generous 401(k) match!
- Extras discounts and perks Generous discounts to our company and related companies is just one of the cool extras we offer!
- Equal Opportunity Employment
Required Experience:
Manager
Key Skills
- Bidding
- Guest Services
- Infrastructure Development
- Barista
- Jni
About Company
Boxercraft offers women's loungewear and men's soft, comfortable clothes. Flannel pants, sleepwear, and casual tee shirts that are super soft. Shop Boxercraft and relax in style.
