Assistant Director of Brand and Content Strategy
Share
Job Location:
Nashville, IN - USA
Monthly Salary:
Not Disclosed
Posted on:
Yesterday
Vacancies:
1 Vacancy
Job Summary
The Assistant Director is responsible for defining and executing Owens brand narrative content strategy and owned and earned media approach across platforms and audiences. The role sets editorial direction oversees organic and paid social strategy and uses performance data to continuously refine priorities and impact playing a critical role in establishing a cohesive distinctive brand voice for Owen.
Reporting to the Chief Marketing and Communications Officer at Owen this role partners closely with the Office of the Dean Strategic Enrollment Management Academic and Student Affairs Career Management Center Leadership Development Programs Development Alumni Engagement and University Communications teams along with students faculty staff alumni donors corporate and community partners media and rankings organizations and more.
The Owen Graduate School of Management (OGSM) is a professional school at Vanderbilt University located in Nashville Tennessee focused on graduate-level business education. OGSMs mission is to create opportunities for its faculty staff and students to discover grow and thrive in business and beyond. OGSM recognizes discovery in traditional forms such as scholarly research intellectual curiosity and curricular learning. But it also celebrates discovery unique to the human experience that is the art of becoming which is lived through a desire to connect with others to find meaning in work and relationships and to create something new. OGSM sees transformation as foundational.
The Marketing and Communications team at the Owen Graduate School of Management serves as a strategic partner to the schools enrollment academic advancement and engagement efforts. The team is responsible for shaping and stewarding the Owen brand translating strategy into clear messaging and bringing the schools people programs and impact to life across channels.
The team blends brand strategy content creative digital analytics and paid media to drive demand strengthen reputation and support institutional growth. Work is highly collaborative and cross-functional with close partnerships across Owen Vanderbilt and external stakeholders.
The culture of the team emphasizes strategic thinking creative excellence accountability and continuous improvement with a strong focus on measurable outcomes and long-term brand equity.
- Establish Owens brand messaging framework and ensure consistent application across mediums and channels
- Develop and lead content strategy across formats including digital social podcast video and long-form storytelling
- Drive editorial planning and content calendars aligned to institutional priorities and key moments
- Lead organic and paid social strategy in close coordination with marketing and admissions partners
- Translate institutional goals into compelling audience-centered narratives
- Ensure storytelling elevates student experience faculty expertise career outcomes alumni success and real-world impact
- Collaborate closely with the marketing and creative strategy functions to align messaging targeting and execution
- Build scalable repeatable content systems templates and workflows
- Use analytics and performance data to guide content investment optimization and experimentation
- Other duties as assigned
Supervisory Relationships
This position has supervisory responsibility for the brand and content strategy sub-team. This position reports administratively and functionally to the Chief Marketing and Communications Officer.
Qualifications
- Bachelors degree required
- Demonstrated experience leading brand and content strategy in a complex organization is required
- Strong editorial judgment and storytelling skills across multiple formats and channels are required
- Experience managing social media strategy including organic and paid integration is required
- Experience using analytics and performance data to inform strategy is required
- Experience in higher education or mission-driven organizations is strongly preferred
- Experience managing and developing staff is strongly preferred
Required Experience:
Director
Key Skills
- Business Development
- Marketing
- Pricing
- Analysis Skills
- Research Experience
- Project Management
- Research & Development
- Strategic Planning
- Financial Modeling
- Leadership Experience
- Management Consulting
- Analytics
About Company
At Vanderbilt University , our work - regardless of title or role - is in service to an important and noble mission in which every member of our community serves in advancing knowledge and transforming lives on a daily basis. Located in Nashville , Tennessee, on a 330+ acre campus and ... View more
