Manager – Retail Go-To-Market, GM Energy

Job Description

About GM Energy

Are you passionate about joining a team that is transforming how customers think about their vehicles and General Motors Do you want to help shape a new energy market where vehicle-enabled energy services become a mainstream offeringunderstood and valued by consumers and dealers alike

GM Energy launched its product suite in late 2024 introducing innovative solutions that go beyond transportation. Our offerings include energy infrastructure assets such as energy storage systems and integrated charging solutions vehicle-to-grid and vehicle-to-home capabilities and the software platforms that enable these technologies while unlocking grid service value for customers.

These products and services redefine the customer relationship with GMdelivering resilience reducing energy costs and creating new opportunities for energy-related payments. Our vision is bold: a future with no grid outages fully renewable energy and decentralized energy resources. Backed by GMs scale reach and all-EV future we are driving this transformation forward aligned with GMs commitment to Zero Crashes Zero Emissions and Zero Congestion.

Summary of Responsibilities

We are seeking a Retail Go-To-Market Manager to lead the launch and ongoing management of GM Energy products. This role will work cross-functionally and in close coordination with GM divisions to support the introduction and lifecycle management of chargers adapters home energy equipment and related services in the U.S.

You will oversee integration of product messaging incentive programs and divisional initiatives; drive retail campaign strategies performance tracking reporting and analytics; support program launches and ensuring alignment with divisional objectives; and increase awareness and adoption of GM Energy products internally and externally

Success will be measured by sales performance program execution and the growth of GM Energys presence in the market. This position reports to the Senior Group Manager Sales Operations.

Key Responsibilities

• Lead a team responsible to develop implement and manage go-to-market plan for GM Energy products and services

• Develop and create merchandising & product marketing plans

• Integrate products & messaging

• Design communications considerate of all sales channels and consumer touchpoints: GM/Brands Dealers E-Commerce Direct sales Partner sales channels

• Work with Digital Operations DBT & DRP teams and E-commerce and Sales Operations team to integrate charging products in eCommerce platforms and ensure products are properly represented and promoted

• Develop & maintain competitive comparisons & intelligence

• Lead pricing and sales incentive initiatives on portfolio in collaboration with GM Energy Finance

• Collaborate with GM Energy Marketing and Training teams to develop marketing training & promotional assets to enable sales performance and strong product knowledge

• Support product initiatives including Field & Dealer readiness e-Commerce readiness Direct Sales Channel with consumer materials utility activations and training etc.

• Develop and present GM internal leadership updates on program performance and sales & CX objective tracking.

Develop communications & resources for key stakeholders:

• Develop resources to enhance Field Dealer e-commerce Direct & Partner sales channel understanding GM Energy products and services and the planning / requirements / recommendations for vehicle charging V2G & V2X capabilities

• Work cross-company and cross-agency to develop engaging content

• Develop materials in alignment with sales channel programs

• Lead agencies & suppliers supporting go-to-market efforts

• Oversee all GM Internal and Dealer network product communications

Required Skills / Experience / Education

• Bachelors degree in Marketing Business Administration or related field or equivalent relevant experience.

• 7 years overall related experience

• Highly driven marketing professional who excels in a fast-paced environment

• Demonstrated people leadership ability

• Ability to develop high performing and accountable teams through influence (cross-company)

• Proven track record partnering with GM dealers to deliver mutually beneficial outcomes

• Proven track record leading complex projects (planning business case development)

• Experience within automotive marketing with particular emphasis on digital. Specific knowledge of GM sales operations and OnStar/GCS CX asset.

• Previous experience in Digital Data CRM & Product Go-To-Market required.

• Demonstrated high level of interpersonal skills required to build and maintain relationships across an organization.

• Experience working in a fast-paced technology environment is preferred.

• Experience working in an advertising agency is preferred.

• Experience establishing sales performance standards and KPIs preferred.

• Expert-level knowledge of EVs EV Charging Networks Home EV Charging products and Installation services.

• A prolific communicator with highly proficient presentation skills and strong verbal non-verbal and written communication skills.

• Strong intellectual horsepower and proven ability to take complex technical product offerings and simply them for consumers and sales teams is required.

• Strong computer software and analytics skills especially Microsoft Office with particular emphasis on Microsoft Excel and the ability to take complex amounts of data and develop key insights and actions.

About GM

Our vision is a world with Zero Crashes Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better safer and more equitable for all.

Why Join Us

We believe we all must make a choice every day individually and collectively to drive meaningful change through our words our deeds and our culture. Every day we want every employee to feel they belong to one General Motors team.

Benefits Overview

From day one were looking out for your well-beingat work and at homeso you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources.

Non-Discrimination and Equal Employment Opportunities (U.S.)

General Motors is committed to being a workplace that is not only free of unlawful discrimination but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.

All employment decisions are made on a non-discriminatory basis without regard to sex race color national origin citizenship status religion age disability pregnancy or maternity status sexual orientation gender identity status as a veteran or protected veteran or any other similarly protected status in accordance with federal state and local laws.

We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required where applicable to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more visit How we Hire.

Accommodations

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