Director of DTC Sales
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Job Location:
Monthly Salary:
Posted on:
8 hours ago
Vacancies:
1 Vacancy
Job Summary
Director of Direct-to-Consumer Sales
Full-Time Onsite Opportunity Napa Valley
A Napa Valleybased winery is seeking a Director of Direct-to-Consumer Sales to lead revenue growth across tasting room wine club and digital sales channels. This role will oversee DTC strategy customer engagement and team performance while ensuring a strong consistent experience for members and guests.
This position is ideal for a results-driven DTC professional who combines sales leadership data-driven decision-making and a passion for building long-term customer relationships.
Role Overview
The Director of DTC Sales is responsible for setting and executing DTC sales strategy growing wine club membership and optimizing direct revenue performance. This individual will work closely with cross-functional teams to align sales initiatives with brand and business goals.
Key Responsibilities
Lead and grow DTC revenue across tasting room wine club and online channels
Oversee wine club strategy including member growth retention and releases
Develop and execute sales initiatives that drive customer engagement and conversion
Analyze sales performance and customer data to guide strategy and improvements
Manage pricing offers and promotional planning for DTC channels
Partner cross-functionally with marketing hospitality and operations teams
Provide reporting forecasting and budget oversight for DTC activities
Ensure a high-quality customer and member experience
Qualifications
Experience leading DTC sales within a winery or similar consumer-driven business
Strong understanding of tasting room and wine club business models
Proven ability to drive revenue growth and manage multiple priorities
Comfortable using CRM eCommerce and email marketing tools
Strong communication organizational and leadership skills
Wine knowledge preferred
Flexibility to support occasional weekends or key events
Compensation
$100000 $125000 base salary plus performance bonus
Full benefits package included
Required Experience:
Director
Key Skills
- Crisis Management
- Marketing
- Public Relations
- Fundraising
- Media Relations
- Constant Contact
- Strategic Planning
- Social Media Management
- Team Management
- Public Speaking
- Wordpress
- Writing Skills
