Senior Affiliate Manager (iGaming Online Casino)
R77 is exclusively supporting our client to hire a high-impact Senior Affiliate Manager to lead and scale affiliate acquisition for a portfolio of fast-growing online casino brands.
The role
This is a hands-on commercially focused position where youll take ownership of the affiliate programme end-to-end: partner growth deal optimisation compliance performance analysis and forecasting. Youll work closely with senior stakeholders across Brand Growth CRM Compliance and Creative to ensure affiliate activity drives profitable sustainable player acquisition across multiple markets.
What youll be responsible for
Affiliate growth & partner management
- Own and grow a portfolio of affiliate partners: onboarding relationship management activation and performance improvement.
- Proactively source recruit and convert new affiliate opportunities across priority markets and verticals.
- Build joint business plans with key partners and maintain a strong pipeline of new prospects.
Commercial performance & deal optimisation
- Negotiate and manage commercial terms across CPA Hybrid and RevShare models.
- Optimise deals offers and placements to maximise ROI NGR LTV and long-term value (not just volume).
- Identify and address underperformance quickly implementing corrective action plans where needed.
Analytics reporting & insights
- Define and manage core affiliate KPIs (traffic quality conversion rate FTDs NGR bonus cost churn/retention LTV/ROI).
- Produce clear weekly/monthly performance updates for senior stakeholders turning data into actionable recommendations.
- Monitor competitor activity and market trends to inform acquisition strategy and best practice.
Cross-functional execution
- Ensure affiliates have everything needed to perform: updated creatives tracking links landing pages offers and localisation support.
- Partner with Design/Content to deliver high-converting market-relevant materials.
- Collaborate with CRM to align bonuses promotions and lifecycle messaging with affiliate traffic profiles.
Compliance & risk management
- Ensure all affiliate activity adheres to brand guidelines responsible gaming standards and relevant regulatory requirements.
- Monitor affiliate content and placements escalating issues and working with Compliance/Legal to manage risk.
- Support accurate and timely affiliate payments and reconciliation ensuring commission processes run smoothly.
Representation
- Attend key industry events and conferences when required to build relationships and strengthen market presence.
What were looking for
- 3 years experience in affiliate marketing within iGaming / online casino (senior/lead ownership preferred).
- Proven track record of scaling an affiliate programme and delivering strong commercial outcomes.
- Strong understanding of the affiliate ecosystem: partner models acquisition funnels traffic quality attribution and value-based optimisation.
- Confident negotiator with experience structuring CPA/Hybrid/RevShare deals.
- Highly analytical: comfortable working with dashboards reporting and performance insights to guide decisions.
- Experience using affiliate/tracking platforms (e.g. any leading network/affiliate software) and interpreting performance data accurately.
- Solid knowledge of compliance expectations in regulated environments and how to keep affiliates aligned.
- Ability to work autonomously in a fast-paced performance-driven setting while influencing cross-functional teams.
Nice to have
- Experience managing multiple brands and/or multi-market portfolios.
- Strong network of iGaming affiliates and industry contacts.
- Exposure to fraud prevention and traffic quality controls (e.g. incentives misuse brand bidding misleading claims).
Whats on offer
- A genuinely high-impact role with ownership autonomy and visibility.
- Competitive salary package and performance-driven environment.
- Opportunity to shape affiliate strategy across multiple markets as the brands scale.
Senior Affiliate Manager (iGaming Online Casino) R77 is exclusively supporting our client to hire a high-impact Senior Affiliate Manager to lead and scale affiliate acquisition for a portfolio of fast-growing online casino brands. The role This is a hands-on commercially focused position where youl...
Senior Affiliate Manager (iGaming Online Casino)
R77 is exclusively supporting our client to hire a high-impact Senior Affiliate Manager to lead and scale affiliate acquisition for a portfolio of fast-growing online casino brands.
The role
This is a hands-on commercially focused position where youll take ownership of the affiliate programme end-to-end: partner growth deal optimisation compliance performance analysis and forecasting. Youll work closely with senior stakeholders across Brand Growth CRM Compliance and Creative to ensure affiliate activity drives profitable sustainable player acquisition across multiple markets.
What youll be responsible for
Affiliate growth & partner management
- Own and grow a portfolio of affiliate partners: onboarding relationship management activation and performance improvement.
- Proactively source recruit and convert new affiliate opportunities across priority markets and verticals.
- Build joint business plans with key partners and maintain a strong pipeline of new prospects.
Commercial performance & deal optimisation
- Negotiate and manage commercial terms across CPA Hybrid and RevShare models.
- Optimise deals offers and placements to maximise ROI NGR LTV and long-term value (not just volume).
- Identify and address underperformance quickly implementing corrective action plans where needed.
Analytics reporting & insights
- Define and manage core affiliate KPIs (traffic quality conversion rate FTDs NGR bonus cost churn/retention LTV/ROI).
- Produce clear weekly/monthly performance updates for senior stakeholders turning data into actionable recommendations.
- Monitor competitor activity and market trends to inform acquisition strategy and best practice.
Cross-functional execution
- Ensure affiliates have everything needed to perform: updated creatives tracking links landing pages offers and localisation support.
- Partner with Design/Content to deliver high-converting market-relevant materials.
- Collaborate with CRM to align bonuses promotions and lifecycle messaging with affiliate traffic profiles.
Compliance & risk management
- Ensure all affiliate activity adheres to brand guidelines responsible gaming standards and relevant regulatory requirements.
- Monitor affiliate content and placements escalating issues and working with Compliance/Legal to manage risk.
- Support accurate and timely affiliate payments and reconciliation ensuring commission processes run smoothly.
Representation
- Attend key industry events and conferences when required to build relationships and strengthen market presence.
What were looking for
- 3 years experience in affiliate marketing within iGaming / online casino (senior/lead ownership preferred).
- Proven track record of scaling an affiliate programme and delivering strong commercial outcomes.
- Strong understanding of the affiliate ecosystem: partner models acquisition funnels traffic quality attribution and value-based optimisation.
- Confident negotiator with experience structuring CPA/Hybrid/RevShare deals.
- Highly analytical: comfortable working with dashboards reporting and performance insights to guide decisions.
- Experience using affiliate/tracking platforms (e.g. any leading network/affiliate software) and interpreting performance data accurately.
- Solid knowledge of compliance expectations in regulated environments and how to keep affiliates aligned.
- Ability to work autonomously in a fast-paced performance-driven setting while influencing cross-functional teams.
Nice to have
- Experience managing multiple brands and/or multi-market portfolios.
- Strong network of iGaming affiliates and industry contacts.
- Exposure to fraud prevention and traffic quality controls (e.g. incentives misuse brand bidding misleading claims).
Whats on offer
- A genuinely high-impact role with ownership autonomy and visibility.
- Competitive salary package and performance-driven environment.
- Opportunity to shape affiliate strategy across multiple markets as the brands scale.
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