Lead, Retail & Marketing

ORGANIZATION:

The Jackie Robinson Training Complex (JRTC) serves as a year-round hub of Major League Baseball (MLB) amateur development initiatives and events designed to diversify and strengthen the talent pipelines of baseball and softball. After assuming operation of the facility in January 2019 MLB designated the complex as the permanent home to several of its signature youth-focused events and programs such as the Nike RBI World Series and the Hank Aaron Invitational which teach players how to succeed on the field in the classroom and in their communities. The historic facility formerly known as Dodgertown served as the Spring Training home of the Brooklyn and Los Angeles Dodgers for 60 years. Dodgertown opened in 1948 as the first racially integrated MLB Spring Training site in the South. On April 2 2019 MLB renamed the facility the Jackie Robinson Training Complex in honor of its trailblazing namesake. The JRTC is a designated Florida Heritage Landmark and the only sports property on the U.S. Civil Rights Trail.

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MAJOR PURPOSE:

The Lead Retail & Marketing is responsible for overseeing day-to-day retail operations and executing on-site marketing and brand initiatives at the Jackie Robinson Training Complex. This role serves as the primary lead for retail performance merchandising execution and brand presentation during events ensuring a consistent high-quality guest experience.

Working under the direction of the Senior Coordinator Sales Marketing & Brand Experience this position translates marketing and brand strategy into execution and collaborates closely with the Lead Sales & Marketing to support ticketed events promotions and corporate activations. The role is highly hands-on event-facing and essential to driving revenue and delivering a cohesive brand experience across the campus.

RESPONSIBILITIES:

Retail Operations & Merchandising:

• Serve as the day-to-day lead for all aspects of retail operations including merchandise setup sales execution inventory tracking and POS support during events and peak periods.
• Lead on-site retail staffing including scheduling support training and performance oversight for part-time and seasonal retail staff.
• Maintain visual merchandising standards and ensure retail spaces are organized stocked and guest-ready.
• Coordinate receiving restocking inventory counts and merchandise storage in partnership with the Senior Coordinator.
• Monitor retail performance and provide sales insights reports and operational feedback to support merchandising decisions.
• Develop and execute annual and ongoing retail purchasing strategy in coordination with the Senior Coordinator including vendor product and design selections pricing considerations and purchasing timelines to support retail goals.
• Resolve retail-related guest service issues in real time during events.

Marketing Execution & Brand Experience:

• Execute on-site marketing initiatives promotions and brand activations as directed by the Senior Coordinator.
• Support deployment of signage promotional materials and branded assets across the facility and in the local community.
• Ensure brand consistency across retail locations signage uniforms and guest-facing touchpoints.
• Capture event-day photos and short-form video content to support social media and marketing efforts.
• Assist with social media and content efforts including basic content posting as needed.
• Support community-facing and marquee events through strong on-site brand and guest experience execution.

Ticketing Operations Support:

• Support the Lead Sales & Marketing with on-site ticketing operations during events including will-call assistance ticket scanning support and guest flow coordination.
• Help identify and escalate ticketing-related issues to the Lead Sales & Marketing for resolution.
• Support post-event attendance and guest experience data collection as needed.

Event & Cross-Functional Support:

• Assist with sales and management of corporate sponsorships and non-athletic event rentals by identifying prospects securing agreements and cultivating long-term relationships.
• Support the production of data-driven reports to showcase the effectiveness of partnerships facilitating renewals and continued success.
• Collaborate with cross-functional teams to execute key events such as the Jackie Robinson Day Game the Andre Dawson Classic and other signature MLB and third-party events at the facility.

REQUIREMENTS:

• A Bachelors Degree in Business Marketing Communications Sports Management or a related field is preferred. Equivalent education and experience will also be considered.
• 13 years of experience in sports marketing sales or a related field is preferred.
• Prior experience working in professional or amateur baseball is highly desirable.
• A professional self-motivated individual who excels both as a team player and working independently with minimal supervision.
• Strong ability to manage both personal and team time effectively.
• Supervisory experience of at least 1 year is preferred.
• Excellent written and verbal communication skills.
• Proficient in Microsoft Office Suite (Word Excel PowerPoint). Experience with Adobe Suite (Illustrator and InDesign) and/or Canva is preferred.
• Ability to lift boxes and equipment up to 30 pounds as needed.
• Ability to work irregular hours including nights weekends and holidays.
• Possession of a valid Drivers License.

Top MLB Perks

• Medical/Dental/Vision coverage
• Company Matched 401(k) Plan
• Paid Sick/Time Off and Holidays
• Parental Leave
• Disability Benefits (short term and long term)
• Life and Accidental Death Insurance
• Employee Assistance Programs (EAP)
• Training & Development Programs
• Discounts on MLB and JRTC merchandise
• Access to special events at JRTC
• JRTC Employee & Family appreciation events

Why MLB

Major League Baseball (MLB) is the most historic of the major professional sports leagues in the United States and Canada. Employees love working at MLB because of the culture of growth teamwork and professionalism. Employees who are most successful at MLB take initiative know how to identify problems and provide solutions and always put the Team first. For those ready to step up to the plate and join the major leagues MLB takes the same approach as teams do with their players: empowering our workforce athletes to be at their best by engineering experiences that put employees in the best position to succeed. Major League Baseball is looking for candidates who are passionate about growing Americas pastime to best serve its fans for decades to come.

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