Senior Executive Communications

Ready to bring passion into your career

Clarins Group is a trusted French family-owned company a leader in skincare and make-up operating in more than 150 countries.

We are looking for a Senior Executive Communications.

About the Job

Reporting to the Associate Brand Director the Senior Executive Communications is responsible for driving the brands visibility desirability and reputation in Singapore. The role leads the planning execution and amplification of communication initiatives that strengthen engagement across media influencers makeup artists (MUAs) customers stakeholders and the wider public.

This role collaborates closely with internal Marketing teams (including Marketing & Trade SEA Media eCommerce & CRM) to integrate communication strategies into all launches and campaigns. Externally the role manages key partners across PR social media media agencies and influencers to ensure cohesive high-performing communication activities that maximize brand awareness earned impact and content quality.

Mission 1: Digital Marketing and Advertising

• Support the Associate Brand Director and collaborate with the SEA Media Manager on full-funnel media planning for Singapore ensuring strong support for omni-channel franchise launches and brand-building initiatives.
• Liaise with creative agencies to prepare and adapt assets for media buys across platforms such as Instagram Facebook Google Display Network YouTube and emerging channels.
• Ensure all communication assets fulfil brand guidelines storytelling objectives and platform requirements.

Mission 2: Social Media Management

• Lead the social media agency to plan create and manage social content in alignment with the Marketing Calendar for Facebook Instagram YouTube and other relevant social media platforms.
• Develop in-house content (e.g. reels short-form videos behind-the-scenes content) as needed to support brand storytelling and agility.
• Strategize monthly franchise content plans aimed at driving awareness enhancing brand affinity and acquiring new followers.
• Monitor fan growth engagement and retention to meet KPIs and optimize performance.
• Analyse content and platform insights through digital dashboards and tools to refine strategy and inform action plans.
• Coach and mentor the Marketing Executive to ensure strong execution and development of social media capabilities.

Mission 3: Public Relations and Influencer Marketing

• Communicante launch calendars and work with PR agencies to plan and execute press strategies that enhance brand reputation and expand reach.
• Track and monitor MIV achievements ensuring sufficient activation volume relevance and quality of PR & KOL efforts to meet KPIs.
• Collaborate with PR agencies to draft compelling media releases for product launches brand initiatives CSR stories and corporate updates.
• Pitch proactively for digital social and print coverage that strengthens the brand narrative and secures earned media opportunities.
• Conceptualize creative press kits curate targeted seeding lists and oversee the execution of all product launch seeding programs.
• Manage media requests spa and product needs and maintain updated media relations databases.
• Oversee end-to-end management of in-house paid influencer campaigns from briefing and negotiation to content review and performance tracking.
• Build and nurture close relationships with key media influencers and KOLs to drive advocacy and organic coverage.
• Guide the Marketing Executive to ensure timely execution of press kits seeding logistics and reporting

Mission 4: Competitive Intelligence

• Support the Associate Brand Director in driving agency partners toward operational excellence creativity and innovation in communication delivery.
• Review monthly agency reports for internal and global reporting ensuring insights and learnings are translated into actionable next steps.
• Lead campaign briefings track performance results and ensure agencies deliver on KPIs and timelines.
• Participate in annual planning and evaluation with agency partners to support evolving business goals and future growth.

Mission 5: Administrative duties

• Manage Workday and expenses tracking with accuracy and timely submissions.
• Maintain and update expense Work-In-Progress (WIP) files alongside the Associate Brand Director to ensure budget visibility and compliance.
• Support internal documentation reporting and ad-hoc administrative needs tied to the communications function.

About you:

• Bachelors degree in Communications Public Relations Marketing or a related field.
• 46 years of experience in PR communications influencer marketing digital media or social media managementideally within beauty lifestyle luxury or FMCG industries.
• Strong understanding of media landscapes influencer ecosystems and local social media trends.
• Experience managing agencies and external partners with strong project management discipline.
• Strong writing skills with the ability to craft compelling narratives across channels.
• Data-driven mindset with proficiency in content analytics and social performance tools.
• Creative resourceful and detail-oriented with strong stakeholder management capabilities.
• Able to thrive in a fast-paced environment and manage multiple projects simultaneously.

About the benefits:

• 72 years of expertise in beauty and spa with the Clarins and myBlend brands
• Unique products and innovative services
• A commitment to Social & Environmental Responsibility embedded in our raison dêtre
• A caring and inclusive corporate culture
• Development and training opportunities
• Attractive compensation and benefits
• A flexible work environment with up to 1 day of remote working per week

If you have a curious mind a thirst to go further and the drive to boldly take on new challenges join us.

About Clarins Group

A B-Corp certified global leading skincare and make-up company Clarins group is the embodiment of a committed family history with a fierce passion for innovation and spirit of independence. Our purpose making life more beautiful passing on a more beautiful planet is a core commitment outlined in our by-laws.

Operating in more than 150 countries thanks to our 8000 employees worldwide we are now the number one skincare company in Europe and are accelerating our development on all other continents particularly in Asia and the Americas.

In line with our dual CSR mission of Caring for people caring for the planet we take pride in offering a rewarding yet challenging work environment where everyone can thrive.

This culture allowed us to achieve the certification of Forbes Worlds Best Employers 2024 Forbes Worlds Best Employers 2024 for Women.

To learn more about our group and our commitments to people visit .

Equal opportunity employer

We believe in making life more beautiful for our employees and our customers.

Inclusion and diversity are firmly grounded in our core values. We strive to achieve inclusiveness and we foster an equal-opportunity culture where everyone can reach their full potential and do their best

work.

We welcome applications from all backgrounds and are a member of the ILO (International Labor Organization) and the Employers Network for Equity and Inclusion (ENEI).