Marketing Automation Specialist
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Job Location:
Monthly Salary:
Posted on:
8 hours ago
Vacancies:
1 Vacancy
Job Summary
Job Overview
Manage and execute Marketing Automation (MA) outreaches globally to ensure IQVIA markets the right message to the right person at the right time through the marketing automation system. Facilitate the development of and implementation of marketing automation outreaches to build awareness condition the market and nurture customers. Act as back-up System Administrator.
Essential Functions
Function as subject matter expert for Marketing Automation outreach programs; lead and implement best practices for outreach programs.
Segment and leverage the marketing database for efficient and effective campaigns targeting including data cleansing and accurate segmentation.
Interface with external vendors and internal functional groups to execute agreed-upon plans and programs.
Monitor and analyze Marketing Automation programs on an on-going basis to recommend and implement plan modifications as needed. Based on these learnings act as a Consultant to the Marketing team to maximize long term program effectiveness.
Collaboratively work within a highly matrixed global organization develop and manage comprehensive cohesive and measurable marketing automation plans for the assigned business unit/geography linking to other business units/geographies as required.
Support & encourage collaboration across businesses to ensure seamless implementation of customer-specific marketing messages and strategies across system/platform.
Develop document and ensure adherence to business rules applied processes programs naming conventions and procedures.
Serve as back-up System Administrator for Marketing Automation system.
Qualifications
Bachelors Degree Req
3 years relevant marketing experience Req Or
Equivalent combination of education training and experience Req
Industry work experience including direct marketing database marketing or marketing automation.
Understanding of the principles and practices related to CRM including segmentation and strategy.
Strong Microsoft Office skills
Strong communication skills
Fluent English speaker
Ability to work within cross-functional teams
Ability to establish and maintain effective working relationships with coworkers managers and clients
IQVIA is a leading global provider of clinical research services commercial insights and healthcare intelligence to the life sciences and healthcare industries. We create intelligent connections to accelerate the development and commercialization of innovative medical treatments to help improve patient outcomes and population health worldwide. Learn more at
The potential base pay range for this role when annualized is zł99400.00 - zł184500.00. The actual base pay offered may vary based on a number of factors including job-related qualifications such as knowledge skills education and experience; location; and/or schedule (full or part-time). Dependent on the position offered incentive plans bonuses and/or other forms of compensation may be offered in addition to a range of health and welfare and/or other benefits.Required Experience:
IC
Key Skills
- Controlling Experience
- Distributed Control Systems
- Pardot
- Crystal Reports
- Marketing Automation
- Salesforce Marketing Cloud
- Warehouse Management
- HubSpot
- Responsys
- Email Marketing
- Leadership Experience
- Programmable Logic Controllers
About Company
IQVIA is the Human Data Science Company™. We are inspired by the industry we serve and provide solutions that enable life sciences companies to innovate with confidence, maximize opportunities and ultimately drive human health outcomes forward. Our approach is Human Data Science – a d ... View more
