AEO & SEO Manager (Remote)
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Job Location:
Monthly Salary:
Posted on:
5 hours ago
Vacancies:
1 Vacancy
Job Summary
AI has changed how people search and consume information disrupting digital marketing playbooks in the process. To compete we must now be visible both in traditional search results and in AI-powered platforms like ChatGPT Perplexity and Googles AI Overviews. Were looking for an AEO & SEO Manager to pioneer the new path to success and own Experian Healths B2B AI search strategy. You will blend strategy technical SEO expertise leadership and implementation. Youll work with our broader content product marketing and PR teams to change the type of content were creating and implement AI engine optimization techniques such as schema markup passage level optimization and digital PR. You will shape these new content and optimization strategies using research and data. Your goal: ensure our brand and content is visible and surfaced with positive sentiment in AI-generated answers across platforms in search engines and in whatever comes next. You will report to the Digital Marketing Director.
You will:
- Lead research strategy and implementation of AEO (Answer Engine Optimization) for Experian Health - also known as GEO (Generative Engine Optimization) or AI search optimization.
- Increase brand discoverability in generative AI platforms by leveraging on-page and off-page optimization tactics.
- Design and test AEO-friendly content structures for webpages blogs review listings and new content types.
- Manage technical AEO and SEO initiatives including log file analysis robots directives schema markup and structured data and Core Web Vitals.
- Perform in-depth prompt platform and competitor analysis.
- Implement AI search visibility tracking software to monitor performance and deliver optimization recommendations.
- Manage strategy implementation and reporting for traditional SEO.
- Guide marketing through the next shifts in consumer behavior caused by agentic AI ambient AI and future developments.
Qualifications :
- 5 years of experience in SEO and content strategy with work as both an individual contributor and strategy leader.
- 5 years of demonstrated experience driving revenue from data-driven digital marketing strategies.
- 1 years of AI proficiency with a deep understanding of LLMs and prompting.
- 3 years of experience turning marketing analytics into actionable recommendations.
- 3 years of competency with keyword research and strategic content planning.
- 3 years of expertise in Google Search Console Google Analytics SEMrush Ahrefs Screaming Frog or similar SEO tools.
- 3 years of experience with website development technologies and CMS platforms such as Adobe Experience Manager and WordPress.
Additional Information :
Benefits/Perks:
- Great compensation package and bonus plan
- Core benefits including medical dental vision and matching 401K
- Flexible work environment ability to work remote hybrid or in-office
- Flexible time off including volunteer time off vacation sick and 12-paid holidays
- Explore all our exciting benefits here: Experian our people and culture set us apart. Were committed to creating an environment where everyone feels they belong and can excel. From inclusion and authenticity to work/life balance development wellness collaboration and recognition we focus on what matters. Our people-first approach has earned us global recognition: Worlds Best Workplaces 2024 (Fortune Top 25) Great Place To Work 2025 in 26 countries and Glassdoor Best Places to Work 2024 among others.
Want to see what life at Experian is really like Explore Experian Life on social or visit our careers site.
Our compensation reflects the cost of labor across several U.S. geographic markets. The base pay range for this position is listed above. Within this range individual pay is determined by work location and additional factors such as job-related skills experience and education. You will be also eligible for a variable pay opportunity.
Experian is proud to be an Equal Opportunity Employer for all groups protected under applicable federal state and local law including protected veterans and individuals with disabilities. If you have a disability or special need that requires accommodation please let us know at the earliest opportunity.
#LI-Remote This is a remote position.
Remote Work :
Yes
Employment Type :
Full-time
Key Skills
- Linkbuilding
- SEO Tools
- Keyword Research
- Google Analytics
- CSS
- Content Management Systems
- Conversion Optimization
- HTML5
- Google Search Console
- SEO
- Wordpress
- Analytics
About Company
Experian is a global data and technology company, powering opportunities for people and businesses around the world. We help to redefine lending practices, uncover and prevent fraud, simplify healthcare, create marketing solutions, and gain deeper insights into the automotive market, ... View more
